Hasta La Creative!

SHANGHAI – BBDO China has launched Proximity Live to meet the needs of the country’s rapidly expanding luxury brand market.

Today, my classmate Zach noticed this Zyrtec ad on telephone poles all over Boylston and Tremont street in Boston.

Advertising Agency: Leo Burnett, Frankfurt, Germany
Creative Directors: Andreas Pauli, Kerrin Nausch
Art Directors: Annika Frey, Nadine Mueller
Copywriter: Benjamin Merkel
Published: January 2008

Advertising Agency: DDB/Key People Colombia
Creative Director: Edvan Antunes
Art Director: Diego Almanza
Copywriter: Alejandro Serrano
Photographer:Diego Almanza
Ice Sculptor: Jeison Sosa
Released: March 2008

Advertising School: Miami Ad School/ESPM Brazil
Art Director: Luiz Fernando Siqueira
Copywriter: Alexandre Giampaoli Ribeiro

We do it with cars. Why not with people? After all, most people want to know what they’ll be riding before they ride it.

The site for the new Dunlop Volleys campaign is the first one in a while where I’ve actually taken the URL from a poster, and actually visited it. Hey, the system does work!

I’ve always liked volleys. They’re a real basic sweet shoe you can’t go wrong with. If you’re a kid at school, your mum can buy them at Big W but you still won’t get bashed up for it. And if you’re an indie inner city skater, you can also wear them without fear of sneaker snobbery.

They’ve based the whole campaign on a middle aged guy in a knit sweater playing the tunes of classic songs, by making fart noises with his hands (you can’t get much more un-snobbery than that eh?). Ending with one of the best taglines I’ve seen since the 60s: “Volleys – Exceptionally Average”.

I like their site too. Nothing amazing about it. But it works, is unoffensive. And is worth a look. Straight into it without any fuss.

Just like the shoes, I spose.

< /end blatant attempt to score a free pair of dunlop volleys>

(TrendHunter.com) “The pope is for sale,” ntoes the New York Daily News. Pope Benedict XVI’s imminent visit to the United States has unleashed a totally expected wave of commercialism. The article notes, “Memorabilia on sale at the (St Patrick’s Cathedral) Fifth Ave. house of worship ranges from a $4 Pope Benedict bo…

NEW YORK (AdAge.com) — Hot on the heels of its much-publicized acquisition of "Project Runway," Lifetime made the first move Monday with an upfront presentation to members of the press in New York at midtown eatery Le Bernardin.

As far as wise spending is concerned, the current economic crisis that the world is facing has forced most businesses to become more budget-conscious as far as ad spending is concerned. We all know the large amount of investment needed to create promotions for a business’ product or service but no thanks to the compounding woes of financial constraints, some sectors just have to bite the bullet and find other means of marketing support.

Such practice is evident especially in regions like the United Kingdom. You just have to shelve these advertising programs for the meantime and hope that the economic outlook picks up and help justify the expensive costs of advertising support needed by most business entities today.

You can read the reference article here at Reuters.