Advertising Agency: JWT, Jakarta, Indonesia
Executive Creative Director: Juhi Kalia
Creative Director: Randy Rinaldi
Art Director: Imelda Untoro
Copywriter: Dessi Tambunan
Photographer: Sam Nugroho
Digital Imaging: Rudi Harianto
Print Producer: Gina Virginia Ma’ruf
Published: May 2007
Really, really, really surrender.
Advertising Agency: JWT, Jakarta, Indonesia
Executive Creative Director: Juhi Kalia
Art Director: Feddy Bong Goenawan
Copywriter: Morian Madjid
Photographer: Chatcai / Chamni’s Eyes Bangkok
Digital Imaging: Taufik Myman
Print Producer: Gina Virginia Ma’ruf
Published: April 2008
Advertising Agency: JWT, Chennai, India
Creative Director: Senthil Kumar
Art Directors: Puja.S, P.K. Prasad
Copywriter: Ashwin Parthiban
Fabrication: J. Jayprakash
Other additional credits: Ravi, A.P. Baskar, Yogesh Khairnar
Released: November 2007
The College of Notre Dame takes lessons from the surrealists to draw students to its desks — or, well, “rockets.”
(TrendHunter.com) Designer Jinhong Lin has come up with a simple way to create an eco-friendly coach hanger out of bamboo, perfect for those into the eco-chic movement.
Bamboo is quickly becoming one of the top environmentally-friendly resources in design and fashion. In addition to being cost-efficient, bamboo is …
The most important thing you can learn is to drive, and let yourself be driven.
Advertising Agency: Armando Testa, Turin, Italy
Creative Directors: Michele Mariani, Luca Cortesini, Dario Digeronimo
Art Director: Dario D’Angelo
Copywriter: Gian Armando Testa
Illustrator: D2B
Published: May 2008
The Calgary Zoo is running a warped print campaign that depicts how animals must see you — and your drool-worthy spawn — from inside their steel cages.
It’s not how good you were, it’s how good you made us want to be. Lürzer’s Archive will greatly miss you. Farewell, Paul Arden.
Advertising Agency: Publicis Zurich, Switzerland
Creative Director: Florian Beck
Art Directors: Jo-Wayne Peacock, Thomas Berger
Copywriter: Mario Nelson
Published: May 2008
You may feel finished with 2007, but that doesn’t mean you’ve seen the last of its advertising. (Far from it, actually.)
(TrendHunter.com) Bethany Community is enhancing its value-added service with innovative new technology which includes the CareTracker.
The objective of the CareTracker, a computer-based method of charting the daily functions of a residents’ care, is to increase the amount of time the caregivers have to spend enga…
(TrendHunter.com) These XS-M-L minimalist handbags are really chic. They are perfect for the woman who likes to carry as little as possible, so as cute as they are, unfortunately, they are definitely not for me.
The bags, which are made of leather, come in round, square and rectangular forms and can be purchased on…
(TrendHunter.com) Corsa Bandstand Steered by Sunday Best was truly the best example of bringing an outdoor festival inside. There was one in London on Saturday, and another in Liverpool which takes place next Sunday. The idea was from Rob Da Bank, the same man behind the UK festival Bestival, and was basically a conc…
For those of you not savvy on tv lingo, every year the major networks parade out their new shows for the media and advertisers in something called “upfronts”
These were generally used to generate buzz for their showcase shows and get advertisers on board with the “next hot thing” before anyone else
the problem is in this day and age of the video, video on demand, tivo, the internet, even cable’s shows, which are becoming edgier and attracting major talent are outdrawing the networks
So far this season, according to the Nielsen Company, ABC (DIS, Fortune 500) has a 5.2% share of the TV-viewing households, down from 6.4% from the 2006-2007 season. CBS (CBS, Fortune 500) has a 5.6% tally, down from 7.9% last season. Fox (NWS, Fortune 500) has garnered 5.3% of households so far this season, down from 6.4% last year. And NBC (GE, Fortune 500) has captured 4.8% of the viewership, down from 5.8 during all of last season. Meanwhile, many of the largest cable networks have seen an upsurge in viewers.
Broadcast networks typically generate about half of their ad income during the upfronts. During the 2006-2007 television season, the upfronts brought in $9 billion of the U.S. broadcast networks’ combined $18.6 billion in ad revenues. But that take has fallen by 4% and 3% respectively over the last two seasons.
So the question is, for the savvy media planner, is network advertising still the way to get your product seen by the most people? Remember more than half of these new shows at the upfronts won’t even make it out of their first season.
My guess is that this trend will continue, much as blogs and the internet have replaced “old media” such as newspapers, the more options given to people, the more they will be drawn away from network television
More at CNN Money
Technorati Tags: CNN, advertising, television, state of the industry, networks, dinosaur media
If you have a webcam and are only mildly misbehaved, put it to good use with the Mentos Kiss Cam. They provide a sexy babe (or sexy dude, we’re not judging) who will make out with you after popping a virtual Mentos. Go ahead, allow the application to access your webcam. It’s worth it. It’s even better than this. UPDATE: Strangely, the site seems to be back under construction. Endless Simmer speculates about its fate here.
—Posted by David Kiefaber
There’s a stork theme running through ads lately. This realization woke me from a sound sleep. (I dream in ads.) Monster.com and Vlasic started the feathered trend. Now, Arnold’s “Truth†anti-smoking campaign for the American Legacy Foundation flies into action with a spot called (what else?) “Stork.†There’s a cartoon stork, teens wheeling incubators down city streets, and a song-and-dance routine. I hallucinated the exact same scenario after eating too many chalupas Friday night. Legacy is broadening its media buy, putting spots onto movie screens. Iron Man rocks! I haven’t seen it; I just assume it does. There’s even a Legacy Facebook app in the form of a “Truth or Dare†game. Those smarty-pants teens will probably dare their friends to smoke and ruin the whole campaign.
—Posted by David Gianatasio
Harley-Davidson’s “Screw it. Let’s ride” campaign sure puts an aggressive face on the current economic downturn, the terror threat, and pretty much anything else that’s bothering you right now. A patriotic one, too. We wonder if the company’s plainspokenness extends to its employees. The Guardian notes that “Harley slashed production, laid off hundreds of workers and warned it would report full-year earnings well below its forecast†due to recent divots in the economy. We can imagine the phrasing they might have used: “Aw hell, son, you’re fired.â€
—Posted by David Kiefaber
SHANGHAI – Nike China is set to launch a new six-episode reality TV series starring Kobe Bryant, as the centrepiece of the second phase of the brand’s ongoing Olympic campaign.
SHANGHAI – Leading AIG-owned insurance firm AIA has handed a creative brief to Bates141 as part of a re-branding initiative in China.
SHANGHAI – Pepsi wants to maximise its relevance to Chinese consumers in the run-up to the Beijing Olympics with the third phase of its Creative Challenge competition.
HONG KONG – Coca-Cola Hong Kong has kicked off a new outdoor campaign for its Bonaqua mineral water brand.
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