Recently, Amnesty International has been extremely active in producing intense and thought-provoking campaigns. The latest addition is “Picture” which was inspired by infamous Abu Ghraib images of prisoners being tortured and ridiculed.
The campaign ingeniously uses the logo of Amnesty Internationa…
When I think of heading over to Borders or Barnes and Noble to pick up the latest copy of What Mobile Magazine, the first thing on my mind is always, always, always hot, sexy blondes with a Gwyneth Paltrow-ish come-hither look
Wish you could have hair like Paris Hilton’s? Assuming that was the case for millions of girls, the heiress launched Clipin-Go, a line of fake hair extensions, making it even easier for her fans to copy her look.
Clipin-Go comes in 10 different colours, and each set costs $80. The ads are currentl…
In today’s competitive marketplace, you have to go out there and actively promote yourself if you want to advance in your career. And that is exactly what Mari Pettersson did.
As a fresh newcomer in freelancing, Pettersson wanted to approach some creative directors by delivering them a small poly-…
(TrendHunter.com) I could rant on and on about the hassles of vacuuming, and I think a lot of people would agree with me. The constant leaning over is one such pain and of course there’s the dents left from bumping the vacuum into everything, the cord getting stuck under doors, etc.
If you have to carry the darn th…
Honest Tea is a product you might like, if you try it. To that end, the brand seeks to provide 2 million free samples this summer, according to Ad Age.
“How many messages are people hit with every day?” asked Seth Goldman, founder of Honest Tea, which is 40%-owned by Coca-Cola. “It’s the quality of impressions [that are important], if you were to look at conversions to consumers,” said Mr. Goldman, whose brand is rolling out an extensive sampling program this summer. “I would trade 100 media impressions for one person-to-person, cup-to-mouth sampling impression.”
Another Ad Age article on sampling indicates that McDonald’s is a believer. The fast-food chain is holding its largest sampling event this week to introduce its Southern-Style chicken biscuit and Southern-Style chicken sandwich. It plans to give out about 8 million sandwiches with purchase of a specified drink.
(TrendHunter.com) About 1,800 people went fully nude for American photographer Spencer Tunick, who is well known for regularly staging such mass nude events, at the stadium that will host the Euro 2008 soccer final.
On his website Tunick said, “This very special ephemeral installation that we are inviting you to be…
(TrendHunter.com) Criss Angel, the young rock magician and escape artist, is collaborating with Cirque du Soleil to launch Believe, a new Las Vegas show at the Luxor Hotel and Casino.
The teaser for the much-anticipated show has finally been launched, and can be seen above.
The show kicks off in about five months…
(TrendHunter.com) Vampires are so gonna be pissed off at a startup called Arch Therapeutics which has licensed nanostructured material technology that instantly stops bleeding from MIT. When poured over a site, the material will stop the bleeding almost at once. Arch Therapeutics is currently developing manufacturin…
You know when I think of troubled third world nations who need our help, I can only think of one celebrity who might be able to adequately convey the pain and suffering of living in a disaster ridden country ruled by a junta.
Unfortunately, this ill-advised Public Service Announcement does less for the poor people of Burma and more for illiteracy. As. she. remembers. what. was. in. the. script.
I don’t watch their reality show, but I know Mom married Bruce Jenner, former awesome Wheaties spokesman and the man who spawned the “Princes of Malibu” (and “please make famous” Hills “star” Brody Jenner). So it’s like a perfect storm of fame-whoring suck.
. Dad on the other hand, was OJ Simpson’s lawyer. So in other words, everyone has a deal with the Devil
A sack of hammers could beat them all on Jeopardy.
I’m not against celebrity PSA’s per se, just ones where celebrities with no real higher education try to lecture me about stuff (looking at you DiCaprio) and to seem more caring than the common man just because they have more influence.
Here’s a good primer on what good PSA’s involve.
A good PSA, even if you don’t agree with the content.
Simple, straightforward, to the point, and fairly genuine, which I think is the key to a good PSA. Kim Kardashian couldn’t find Burma on a map with 3 guesses and an encyclopedia.
Technorati Tags: PSA’s, Burma, Kim Kardashian, Bad Spokespeople, Tom Hanks
If you've ever wondered how brands take snippets of melodies and turn them into aural signatures … you're probably a dork. Haha. We kid? But you'd probably also be interested to know that the distinctive "Nokia theme" that some people are lazy enough to use as their own signature ringtone, is just one bar from a turn-of-the-century Spanish guitar piece.
(TrendHunter.com) The 2008 Beijing Olympics have been enveloped in unending political controversy so it’s been tough for some sports fans to get excited. Putting those aspects aside, I really love the five Olympic mascots collectively called the Fuwa.
“The cute Fuwa group consists of five members according to t…
(TrendHunter.com) EasyJet was probably the first airline to use its aircrafts as giant brand billboards, and now it seems aerial advertising is starting to hit the skies hard. We have already seen Armani and Versace transform ordinary aircrafts into superb pieces of design, now MTV is taking off with the idea too.
V…
(TrendHunter.com) Manuel Perez Prada designed a unique concept for a camera that could be used in one hand, which he claims is a new archetype for a camera. The design seems to be inspired by ancient telescopes.
While they love the concept, Yanko Design dissects the mechanism and thinks its pre-mature, given the cu…
DETROIT (AdAge.com) — Liz Vanzura, global marketing director of Cadillac, confirmed through a spokesman she will leave General Motors Corp. at the end of the month to move to the Boston area with her family. The relocation was sparked by her husband, who has a new job as an exec VP, Panera Bread Co., in Needham, Mass.
LONDON – Food manufacturer, Dr Oetker, has launched a UK experiential campaign for its Onken Natural Yogurt to promote the brand’s versatility.
(TrendHunter.com) Recently, Amnesty International has been extremely active in producing intense and thought-provoking campaigns. The latest addition is “Picture” which was inspired by infamous Abu Ghraib images of prisoners being tortured and ridiculed.
The campaign ingeniously uses the logo of Amnesty Internationa…
About a week ago, a video appeared on YouTube that advocates the creation of the Cannes Humanitarian Lion, an award honoring the agency which submitted the best idea and action plan to solve one of several pre-determined worldwide humanitarian issues.
(TrendHunter.com) Wish you could have hair like Paris Hilton’s? Assuming that was the case for millions of girls, the heiress launched Clipin-Go, a line of fake hair extensions, making it even easier for her fans to copy her look.
Clipin-Go comes in 10 different colours, and each set costs $80. The ads are currentl…
(TrendHunter.com) In today’s competitive marketplace, you have to go out there and actively promote yourself if you want to advance in your career. And that is exactly what Mari Pettersson did.
As a fresh newcomer in freelancing, Pettersson wanted to approach some creative directors by delivering them a small poly-…
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