Hasta La Creative!

(TrendHunter.com) For self-confessed car freak Steve Heller, his love of 1950’s Cadillac models inspired him to thread into the sphere of furniture design. Heller has built functional art such as chests, tables, bars, entertainment units, beds and dressers from metal and wood and the result of his efforts are really …

Yesterday I wrote about my excitement for the coming Amstel Light campaign from the Richards Group. Well, as I watched the season finale of The Office last night on NBC (side note: can’t wait for July’s webisodes!), I got my first glance. Today, I scoured YouTube and found the spot for you all to see. I personally do like the spot. Although the jury is still out on whether it may act better as a travel ad for Amsterdam. Because it totally makes me want to plan a vacation… but drink Amstel Light? I guess if that’s the closest I can get to a city of party and sin, sign me up. What are your thoughts?

Technorati Tags: Amsterdam, Amstel Light, Holland, Heineken, beer, alcohol, party, nightlife, bier, brewing, tradition, commercials, TV, advertising, marketing, branding

Based on the premise that the average wedding costs more than most couples can cough up ($30,000) — and the “fact” that 08/08/08 is the most desirable Friday wedding date in history — Eight O’Clock Coffee launched the “Gr8 Wedding D8.”

According to Ad Age, internet-ad revenue notched $21.2 billion in 2007, an annual growth rate of 26%.

That was good enough for the medium to top radio, which was expected, but the figure also puts internet ahead of cable’s $20.9 billion take.

“We’ve learned not to be surprised by the vitality and vibrancy of internet advertising,” said David Doty, senior VP-thought leadership and marketing at the IAB.

For some perspective, let’s compare these numbers not to other media channels, but to spending on the Iraq War. We spend $12 billion a month on that effort. The internet is big, but it’s not that big.

So how to you promote the opening of a new tower at Harrah’s hotel in Atlantic City? You hire hot models, have an artist paint their bodies and parade them around cities across the Northeast, of course.

LONDON – Direct marketing agency CMW has appointed global client management and CRM expert Claire Wright as client services director.

(TrendHunter.com) W-41.com combines clothing and technology into a wearable, on-the-go link for any website. Each product has a unique logo printed on it that is linked specifically to your favorite website (your profile, blog or MySpace). Once you have downloaded the program on your phone, you can take a picture of …

Tearing a page out of Dell’s playbook, Mazda’s latest spot features sinister robotic women with a minimalist sense of style.

(TrendHunter.com) Other than a bowl of real, healthy fruit to eat, the fake fruit bowl as a decor item is so tacky most people would not contemplate having it in their homes. Even the better attempts at realism still fall far short of any artistic expectations. Until Anthony Biancaniello’s Art Glass Fruit, that is.…

LONDON – Guinness has launched a press campaign to push the drink ahead of the start of the sporting summer.