Instant messaging drops as users turn to social networks

LONDON – The growth of social networks means people are spending significantly less time using instant messaging services such as MSN Messenger and AOL Instant Messenger.

Search comes into focus for GroupM with 24/7 moves

LONDON – GroupM is moving to become a leading search player by taking ownership of 24/7 Real Media’s search functions and appointing the search outfit’s chief, Ed Stevenson, as GroupM search operations director.

C4 and Five up shares as multichannel dips

LONDON – Multichannel TV’s share of commercial impacts fell slightly between March and April, although the sector’s share of impacts is still higher than in April last year.

Radio spend up in Q1 but future looks grim

LONDON – Radio ad spend in Q1 was at its highest for three years, according to RadioCentre data.
However, at least one major radio group will suffer a double-digit year-on-year decline in ad revenue in April, with second-quarter ad spend expected to be down by as much as 3%.

Mars and MySpace launch radio show

LONDON – Confectionery giant Mars and MySpace, the News Corporation-owned social network, are combining to launch Mars Planets Radio.

Key executives leave as Emap B2B rings changes

Emap, the B2B publisher acquired by Guardian Media Group and Apax in March, has been hit by the departure of three senior executives – managing director Nick Morgan, director of information Ian Bissell and business development director David Westgarth.

Departure prompts PPA review of deputy role

LONDON – PPA deputy chief executive Nick Mazur has left the association after eight years.

NI sales teams set for major shake-up

LONDON – It has now been established that James Murdoch is seriously considering three options for a new way of trading at News International in a bid to streamline commercial operations, one being a total merger of the sales departments of the four papers in the group.

Zenith on alert as BAA reviews account

LONDON – BAA Group, the airports operator, is searching for an agency to handle its £1.6m media planning and buying account.

Web 2.0 Is Velcro


As a veteran of the 1.0 Web movement, I still suffer from flashbacks when hearing the word "sticky." The notion of creating a "sticky website" was the holy grail of digital marketing back when the web was still in its infancy. The new holy grail, as we all know, is "viral."

And the Awards Show Pinata Explodes Again!

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Below are the agencies, clients and campaigns that received a Gold or above in Clio’s Television/Cinema/Digital, Interactive, Technique and Radio categories.

If After 20,000 Awards Posts You’re Not Absolutely Sure Which Ads Were the Best…

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Below are the agencies, clients and campaigns that received a Gold or above in Clio’s Television/Cinema/Digital, Interactive, Technique and Radio categories.

Links for 2008-05-19 [del.icio.us]

Because Rappers, Like the French, Never Pronounce the Last Few Letters in a Word

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The MySpace homepage has Taco Bell’s “Why Pay Mo'” campaign site heavy on the spin.

Coca-Cola suspends marketing in China to mark earthquake

SHANGHAI – Coca-Cola has suspended its advertising in recognition of those affected by the recent earthquake in Sichaun province.

User Generated Content Meets Gaming

Blast Works: Build, Trade, Destroy from Joystiq.com on Vimeo.
A soon to be released game for the Nintendo Wii called Blast Works: Build, Trade, Destory is a side scrolling shooter with a great UGC element to it. You will have the ability to create your own character, enemies, shooting patterns, and levels – all of which […]

A Branded Day

How was your day? Dear Jane Sample decided to summarize her day in logos:

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Looks like a fairly eventful day to me.

Do Not Reply to This Email


(source)

Three reasons not to tell people NOT TO REPLY TO THIS EMAIL. First, CAPS are annoying. Second, the whole thing is kinda rude. Third, people hit “reply” anyway, and if you have “…@donotreply.com”, it actually ends up in the inbox of the owner of donotreply.com domain and the greatest misdirected hits end up on this blog

“Instead of letting people just hit reply to these support mails, they make the customer click on a link,” Faliszek said. “It’s sad, too, because I’ll get these e-mails from people and they’re like ‘Oh, man, I really wanted to grill, but it’s not working.’ Sometimes they’ll even send pictures of their grill, too.” (from Washington Post)

100 Most Influential People – Time Style

Time Magazine’s ”100 Most Influential People” hit newsstands a couple weeks ago. But what you didn’t see when cruising by in your local grocery store was the cover submitted by Euro RSCG in New York. A slice from each of the selected people were pieced together to create a single face. Here’s where the story gets good – it’s featured on Time’s website - here – and was done by two of their junior creatives. Other covers were created by well-known graphic artists, all of which you can see on the website. But bravo to the juniors at Euro for their work!

 

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Ad Claims Blogging is 3,000 Years Old

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Travel Alberta says so.