Apr
14
Obama’s Rivals Should Steal From His Social Playbook
Posted in: Uncategorized
Today's web and the new media that underpin it are known for the ability to create instant sensations. From Digg's social news to CareerBuilder's Monk-e-Mail campaign, companies can advance from zero to 20 million viewers practically overnight. The viral nature of this highly social, user-driven environment enables complete strangers to connect over common beliefs, desires or interests and together create winners and losers. It empowers both the individual and collective voice. And isn't that what a presidential election is all about?
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