Hasta La Creative!

NEW YORK (AdAge.com) — Ranjana B. Clark took on one tough job. Not only is she CMO of Wachovia, the fourth-largest asset-based bank-holding company in the U.S, she assumed the role after the retirement of Jim Garrity, a well-known figure in the ad world. But today, Ms. Clark is feeling good about her progress. She's assembled a marketing team focused on consumer insights and has embarked on a review of the bank's estimated $145 million marketing account for the first time in years. She spoke to Ad Age with Advertising Age about plans for updating the Wachovia brand.