NEW YORK – Google and Salesforce.com have confirmed that they are teaming up to offer a new product that integrates Google’s AdWords into customer relationship management software.
LONDON – Direct marketing budgets have suffered their most widespread cuts in the Bellwether survey’s eight-year history.
LONDON – Coffee shop chain Coffee Republic is to launch free WiFi to customers following a successful month-long trial earlier this year.
(TrendHunter.com) The incredible Delta bed by designer Nicola Bern is currently being shown at Salone Del Mobile 2008.
According to the designer, the bed utilizes fiberglass reinforced plastic tubes that can be telescoped in order to be adaptable to different sizes of the mattress. The angled frames can be arranged …
Volkswagen’s talk-show campaign, hosted by an actual VW, is a concept I’d like to see more often. Granted, we already have inanimate objects hosting talk shows (Leno), but if Craig Ferguson can get a show on late night, Max the 1964 Beetle deserves a chance, too. Hopefully a real show in this vein would have better guests than David Hasselhoff, but the house band appears to have stolen Lenny Kravitz’s old drummer, so they’re off to a decent start. This isn’€™t the kind of Hoff car commercial we were expecting, but it will have to do.
—Posted by David Kiefaber
Golden Palace Lady, what hast thou wrought? James Burns (shown here) of St. Albans, W. Va., is taking a nod from the cash-strapped mom and auctioning off his head as ad space … to combat rising gas prices. If we didn’t know better, we’d say he hasn’t quite thought this idea through. In fact, he has an intricate plan. He says he will put the proceeds from his eBay auction into buying a more fuel-friendly vehicle than his Subaru. Which isn’t a terrible idea—it’s just an awfully roundabout way to do it, especially when the cost is branding himself with a corporate logo. Maybe he should stick with his original idea: a tattoo “making a statement against how high gas prices have gotten.â€
—Posted by David Kiefaber
Hapa Sushi in Boulder, Colo., has introduced a “Happy Hour Code of Responsibility” via local agency TDA. Three print ads illustrate the dangers of behaving badly. If you don’t dance responsibly, you risk a wardrobe malfunction. As for irresponsible flirts, well, they could end up red faced in more ways than one. (Ouch! Those slaps sting. That’s what I hear, anyway.) And, as seen here, a painful form of myopia can result from using chopsticks in a less than responsible manner. (See that full ad here.) Frankly, happy hour with a bunch of krumping horny cyclopses sounds pretty cool, so I’d avoid Hapa altogether, where they’ve got way too many rules and really know how to cut a guy’s buzz. Besides, who would trust the sushi in Boulder?
—Posted by David Gianatasio
“Rub against me and I’ll expose you.” Ah, if I had a dime for every time I’ve heard that in Boston’s subway system. Today, the Massachusetts Bay Transportation Authority officially unveils a campaign aimed at combating sexual harassment on the T. The ads use provocative headlines. Frankly, the way they herd us in like proverbial cattle most days, it’s pretty tough to avoid some degree of unwanted human contact. Usually it’s an elbow or briefcase in the face. Some guy once smacked me in the nose with his cellphone. If it had been an iPhone, I wouldn’t have minded. It was a Samsung. There’s one sure way I know to deal with sexual harassment on a packed Boston commuter train. If someone’s hands stray where they shouldn’t, just point at him or her and scream, “Yankee fan! Yankee fan!†They won’t give you any more trouble after that.
—Posted by David Gianatasio
Advertising Agency: Longplay 360, Brazil
Creative Director: Fernando Luna
Art Director / Illustrator: Eduardo Basque
Copywriters: Marcel Petroff, Luiz Mazucatto
VENICE – Facebook has admitted that it made big mistakes in launching its Beacon ad serving system last year.
LONDON – WPP Group has bought a stake in a Scottish software company that specialises in developing videogames, including the Bafta-winning driving action game ‘Crackdown’.
The off-road vehicles center in Hamburg.
Advertising Agency: Mercedes-Benz Hamburg, Germany
Creative Director / Art Director: Eugen Trubatschow
Copywriter: Christoph Rieckmann
Published: August 2007
The off-road vehicles center in Hamburg.
Advertising Agency: Mercedes-Benz Hamburg, Germany
Creative Director / Art Director: Eugen Trubatschow
Copywriter: Christoph Rieckmann
Published: August 2007
The off-road vehicles center in Hamburg.
Advertising Agency: Mercedes-Benz Hamburg, Germany
Creative Director / Art Director: Eugen Trubatschow
Copywriter: Christoph Rieckmann
Published: August 2007
LONDON – Ofcom has cleared the BBC of any breach of conduct after it received 42 complaints about ‘The Catherine Tate Christmas Special’.
On dark and narrow lanes
being careful is your aim
make sure you’ve got lights
or with danger you’ll fight
riding your bike is lots of fun
up and down hill, out in the sun
but always remember good riders take care
do everything safely and are always aware.
Thinking of your child riding his bicycle, Skoda promotes Biciscuola. This school project teaches the rules on how to ride bicycles safely.
And for your child’s safety in your car, Skoda offers you ESP on all of its models.
Advertising Agency: Cayenne, Milan, Italy
Copywriter: Evelin Loprete
Art Director: Giorgio Tezza
Creative Directors: Giandomenico Puglisi, Stefano Tumiatti
Illustrators: Giovanni Ballarotti, Marco Marella
When your dad drives the car
He¹s careful as can be
pays attention to the street
and all that he sees
when you cycle it’s the same
being careful is your aim.
Thinking of your child riding his bicycle, Skoda promotes Biciscuola. This school project teaches the rules on how to ride bicycles safely.
And for your child’s safety in your car, Skoda offers you ESP on all of its models.
Advertising Agency: Cayenne, Milan, Italy
Copywriter: Evelin Loprete
Art Director: Giorgio Tezza
Creative Directors: Giandomenico Puglisi, Stefano Tumiatti
Illustrators: Giovanni Ballarotti, Marco Marella
Just like an acrobat can play on the street
But you have to cycle by using your feet
Riding a bike is really fantastic
But if you’re not careful the results will be drastic.
Thinking of your child riding his bicycle, Skoda promotes Biciscuola. This school project teaches the rules on how to ride bicycles safely.
And for your child’s safety in your car, Skoda offers you ESP on all of its models.
Advertising Agency: Cayenne, Milan, Italy
Copywriter: Evelin Loprete
Art Director: Giorgio Tezza
Creative Directors: Giandomenico Puglisi, Stefano Tumiatti
Illustrators: Giovanni Ballarotti, Marco Marella
Cycle, cycle, ride your bicycle
Go to the beach and eat an icicle
A smile on your face, you cycle with grace
but when a steep hill makes you feel ill
bike ever so slowly cause
smart cycling’s a passion not just a fashion
and always remember it’s also a mission.
Thinking of your child riding his bicycle, Skoda promotes Biciscuola. This school project teaches the rules on how to ride bicycles safely.
And for your child’s safety in your car, Skoda offers you ESP on all of its models.
Advertising Agency: Cayenne, Milan, Italy
Copywriter: Evelin Loprete
Art Director: Giorgio Tezza
Creative Directors: Giandomenico Puglisi, Stefano Tumiatti
Illustrators: Giovanni Ballarotti, Marco Marella
LONDON – The Shreddies Knitting Nanas are back on our screens with four new ads, following a successful launch last year.
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