Seven of the highest-rated cable telecasts in January belonged to Disney, which was the top media company in TV consumption. According to Nielsen’s Media Distributor Gauge, which looks at which media company is responsible for the largest share of TV viewing, January consumption was up +5%, with Disney-owned entities accounting for 12% of that TV…
Seven of the highest-rated cable telecasts in January belonged to Disney, which was the top media company in TV consumption. According to Nielsen’s Media Distributor Gauge, which looks at which media company is responsible for the largest share of TV viewing, January consumption was up +5%, with Disney-owned entities accounting for 12% of that TV…
Seven of the highest-rated cable telecasts in January belonged to Disney, which was the top media company in TV consumption. According to Nielsen’s Media Distributor Gauge, which looks at which media company is responsible for the largest share of TV viewing, January consumption was up +5%, with Disney-owned entities accounting for 12% of that TV…
Seven of the highest-rated cable telecasts in January belonged to Disney, which was the top media company in TV consumption. According to Nielsen’s Media Distributor Gauge, which looks at which media company is responsible for the largest share of TV viewing, January consumption was up +5%, with Disney-owned entities accounting for 12% of that TV…
Warner Bros. Discovery is the latest company to make changes to its diversity, equity, and inclusion initiatives amid the Trump Administration’s crackdown on the programs. According to a memo sent to WBD employees on Thursday, the same day as the company’s fourth-quarter earnings report, the company’s “overarching work in this space will now be referred…
Eye on CBS News: A week after the departure of Adrienne Roark to Tegna, CBS News has brought in Tom Cibrowski to lead the news organization as its president and executive editor. Reporting to Wendy McMahon, Cibrowski will oversee CBS News’ newsgathering, units, and shows. “Journalism and storytelling are what CBS News does the best,”…
Eye on CBS News: A week after the departure of Adrienne Roark to Tegna, CBS News has brought in Tom Cibrowski to lead the news organization as its president and executive editor. Reporting to Wendy McMahon, Cibrowski will oversee CBS News’ newsgathering, units, and shows. “Journalism and storytelling are what CBS News does the best,”…
CBS Mornings’ Gayle King has accepted a once-in-a-lifetime opportunity to head to space as part of the all-women crew aboard an upcoming Blue Origin flight. King shared her historic news on Thursday’s edition of the morning show. “I don’t know how to explain being terrified and excited at the same time,” she said. “It’s like…
Tom Cibrowksi has been named CBS News president and executive editor, reporting to Wendy McMahon, president and CEO of CBS News and Television Stations and CBS Media Ventures. In this role, announced today, Cibrowski will oversee CBS News, including newsgathering, all units and shows. Cibrowski is currently the president and general manager of ABC owned…
A Visa deseja transformar transações financeiras em algo mais profundo com sua nova campanha global que estreia durante o Oscar 2025, no domingo, 2 de março. O comercial “Typewriter” (Máquina de Escrever) marca a primeira colaboração com a Anomaly, nova agência da marca após o fim da parceria com a Wieden+Kennedy. Por que importa: A …
Leia Visa transforma o Oscar em palco para explorar sonhos e potencial humano em nova campanha global na íntegra no B9.
A PepsiCo acaba de lançar a terceira fase de sua campanha “No Lay’s, No Game”, recrutando quatro dos maiores nomes do futebol mundial para surpreender torcedores em bares – com uma condição: a presença das batatas Lay’s é obrigatória para que os craques fiquem. Por que importa: A ação não apenas reúne um time de …
Leia Messi, Henry e Suárez invadem bares e surpreendem torcedores em campanha da Lay’s na íntegra no B9.
A PepsiCo acaba de lançar a terceira fase de sua campanha “No Lay’s, No Game”, recrutando quatro dos maiores nomes do futebol mundial para surpreender torcedores em bares – com uma condição: a presença das batatas Lay’s é obrigatória para que os craques fiquem. Por que importa: A ação não apenas reúne um time de …
Leia Messi, Henry e Suárez invadem bares e surpreendem torcedores em campanha da Lay’s na íntegra no B9.
John Halley, the president of advertising at Paramount, wants publishers to work with multiple identity solutions. While speaking at The Trade Desk’s FWD25 event in New York on Feb. 27, Halley encouraged publishers to adopt more flexibility in integrating with media buyers’ preferred identity solutions. “The future of advertising is not going to be dependent…
CBS Mornings’ Gayle King has accepted a once-in-a-lifetime opportunity to head to space as part of the all-women crew aboard an upcoming Blue Origin flight. King shared her historic news on Thursday’s edition of the morning show. “I don’t know how to explain being terrified and excited at the same time,” she said. “It’s like…
O SXSW revelou hoje sua rodada final de palestrantes para a 39ª edição do festival, combinando astros da música, gigantes da tecnologia e revolucionários de diversas indústrias em uma programação que abrange cultura, inovação e ciência. Entre os destaques anunciados estão o fundador do Creedence Clearwater Revival John Fogerty, a congressista Ayanna Pressley, o executivo …
Leia SXSW anuncia rodada final de palestrantes para 2025: de veteranos do rock a pioneiros da IA na íntegra no B9.
A Honda recrutou 40 engenheiros para dar vida ao Koraidon, Pokémon lendário do game “Pokémon Scarlet”, numa versão em tamanho real que usa a mesma tecnologia de equilíbrio desenvolvida originalmente para o robô humanóide ASIMO. Por que importa: O projeto demonstra como empresas tradicionais de mobilidade estão utilizando personagens populares da cultura japonesa para mostrar …
Leia Honda e Pokémon unem forças para criar Koraidon real que se equilibra sozinho na íntegra no B9.
The judge’s order against The Clarksdale Press Register in Clarksdale, Miss., had alarmed press advocates, who said it was a violation of the First Amendment.
Fox News’ two top-performing programs shared the spoils on Tuesday. The Five won the total viewer battle, while Jesse Watters Primetime finished first in the Adults 25-54 demo. Over at MSNBC, the 7 p.m. slot vacated by Joy Reid was temporarily rebranded as MSNBC Prime. The first episode was anchored by Michael Steele and was…
Putting Lionel Messi and Alexia Putellas in a Lay’s commercial is tricky enough, but having them pop into soccer bars in Miami and Barcelona unrecognized requires Ballon d’Or skills. PepsiCo first sent French soccer legend Theirry Henry door-to-door in Barcelona during the UEFA Champions League tournament in 2023, offering to watch a match with fans…
For former NBA slam dunk champion Jason Richardson, the value of legacy isn’t what he could throw down but what he can pass down. Richardson won the NBA Slam Dunk Contest during his first two seasons in the league in 2002 and 2003–including an inbound pass and a reverse slam during his second year. He’s…
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