The Brand Seductress Is Back

logocontactThe Goldstein Group makes a comeback, providing a big sigh of relief to brand managers who are really having a hard time building up their brands. Supermarket seductress Terri Goldstein is back since splitting off from IQ, the renowned New York branding firm Goldstein co-founded in 1995. The visual brand strategist has been hard at work developing a different kind of brand: her own.

A mid-sized team of packaging experts helmed by Goldstein and chief creative Darcy Bolker, The Goldstein Group is now open for business. Specializing in restaging iconic brands for today’s ever-changing market, the firm draws upon a combined 30 years of experience to navigate every phase of the branding process – from strategy to design to production. And by consisting of eight employees rather than 80, The Goldstein Group is well-equipped for these lean times.

(Source) PRWeb

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