Michelob Joins Keg Party at Twitter, but Will Its Tweets Draw Heat?
Posted in: UncategorizedWhy ‘Reliable’ Shows Work for CBS
Posted in: Uncategorized
NEW YORK (AdAge.com) — Over at CBS, offbeat is off the schedule. In the past few years, CBS has used upfront week to unveil something a little off-kilter, experimental or quirky. Next season, however, is very reassuring — and it's all very deliberate, part of a must-win formula that ad buyers and Wall Street analysts attribute not only to the network's entertainment executives but also to CBS Corp. Chief Executive Leslie Moonves.
Beissel | from 1pointsize, chennai
Posted in: UncategorizedAgency: 1pointsize, Chennai, India
Executive Creative Director / Photographer: Sharad Haksar
Creative Director: Anantha Narayan
Art Director: Shanmugha Vel
Copywriter: E. Prakash
Beissel makes needles for the industrial and home sewing segments.
Aids Afria Solidarity Fund: Clocks
Posted in: UncategorizedAdvertising Agency: BETC Euro RSCG, France
Creative Director: Stéphane Xiberras
Art Director: Benjamin Le Breton
Copywriter: Arnaud Assouline
Account Management: Raphaël de Andréis, Xavier Royaux, Philippe Brandt, Elodie Andurand
Artist: Nadine Grenier
Outdoor: JCDecaux
Electrics: Labo Prod
Futuristic Geometric Cars – The 2009 Fornasari Buggy Rocks an Edgy Exterior (GALLERY)
Posted in: UncategorizedEmotionally Exploding Photography – ‘Scream!!’ Series by Christoph Martin Schmid (GALLERY)
Posted in: UncategorizedClarín | The Great Argentine Newspaper
Posted in: UncategorizedEm decorrência da crise que afeta os veículos de comunicação impressa do mundo todo (vide a descontinuação da Gazeta Mercantil anunciada dias atrás), empresas do setor precisam buscar formas bem menos comuns para chamar a atenção dos anunciantes, estes que estão pensando duas ou mais vezes antes de gastar rios de dinheiro com publicidade em mídia jornal. E pra encorajar novamente estes anunciantes, o maior periódico argentino, o Clarín, veicula uma série de anúncios que trazem consigo um tom mais cômico em torno deste desafio, numa simples mensagem voltada ao target:”This is year to sell or sel. Think carefully where you will advertise” (Este é o ano para vender ou vender. Pense com cuidado onde você vai anunciar). Em seguida você confere os anúncios, e sem jump:
:: A agência responsável pela criação da campanha é a Antheim, Argentina.
Vintage Tattoo Revival – Spider Webb Releases Old School Inspired “Big Book of Tattoos” (GALLERY)
Posted in: UncategorizedWhirls with paper towels / Une spirale infernale?
Posted in: UncategorizedTHE ORIGINAL? Scottex Gigante “more paper, more absorption” – 2008 Source : Cannes Archive Online, Agency : JWT Milan (Italy) |
LESS ORIGINAL : Handex “New zealand’s most absorbent paper towel” – 2009 Source : Bestadsontv “best outdoor of the week” Agency : Colenso BBDO (New Zealand) |
Pas la peine de tourner autour du pot… c’est exactement la même idée! Des Néo Zélandais (au bout du rouleau?) ont “absorbé” un concept déjà existant. |
Fcinq Showreel
Posted in: UncategorizedA l’occasion de dernières mises en ligne et de l’anniversaire du studio Fcinq, l’agence vient de réaliser un court showreel dynamique présentant les différents travaux online.
Volkswagen Crafter: Dinosaur, Robot
Posted in: UncategorizedOlé Spanish Restaurant: Guernica
Posted in: UncategorizedYin Yang Martial Arts School: No bullies
Posted in: UncategorizedBrody Condon at LOOP video art fair in Barcelona
Posted in: UncategorizedSensual Celebtography – Jennifer Lopez Through the Eyes of Tony Duran (GALLERY)
Posted in: UncategorizedShoe Jewelry – San Francisco’s Litter Label Glams Up Pumps (GALLERY)
Posted in: UncategorizedLight Graffiti Fashion – Dresses of Illumination by Photographer Atton Conrad (GALLERY)
Posted in: UncategorizedThe car keys are sawing the trees
Posted in: UncategorizedNice guerilla campaign for the car free day in Hong Kong. Some huge car keys are used as saw in the trees. Advertiser: Car Free Day Agency: Grey Hong Kong
Sense of Humor Refreshing
Posted in: UncategorizedBoost Mobile , the prepaid division of Sprint Nextel, is unleashing a series of spots that play off of the the “Unwronged” spots featuring Danica Patrick. I am so glad that some advertisers still have a sense of humor because I am about tired of hearing how all of these companies that were started during the Great Depression want to comfort us. Not that we don’t need a pick-me-up every once in a while, but enough is enough.
The creative is aimed at supporting a new $50 a month, “Monthly” Unlimited’ offering from Boost. The commercial features the Motorola Clutch i465, Boost Mobile’s first phone with a computer keypad. The creative was developed by Boost’s advertising agency of record, 180LA.
When I first saw the spot, I thought that it would run a couple of time and then get pulled due to some sort of perceived offense. I am happy that I was wrong.
Although a bit far-fetched (Danica Patrick using prepaid cellular service), the overall creativity is refreshing. We are all aware of studies conducted during economic crises, and how the companies that spend through the storm emerge stronger on the other end.
Jeff Louis: Strategic Media Planner, Project Manager, and New Business Account Coordinator. His passion is writing. If you would like to get in touch with Jeff, please leave a reply or follow the links: www.linkedin.com or www.twitter.com.