We are approaching a too-close-to-call point in determining the top morning news show. ABC News’ Good Morning America narrowed the gap separating it from NBC News’ Today–the reigning No. 1–to just 6,000 total viewers for the week of Feb. 3. The rubber-band nature of this ratings shift may not favor Today, which installed its new…
The list of famous white men who appeared in ads during Super Bowl 59 is long. It includes Glen Powell, Adam Devine, Harrison Ford, Chris Pratt, Chris Hemsworth, Post Malone, Shane Gillis, Matt Damon, David Beckham, Pete Davidson, Gordon Ramsay, and Barry Keoghan. Tom Brady, Payton Manning, and Matthew McConaughey all appeared in more than…
The Super Bowl is the one occasion each year when people eagerly anticipate the commercials, curious about the featured personalities and which brands showcase the greatest creativity. This year, most brands relied on well-known celebrities familiar to many households, such as Martha Stewart for Uber Eats, Billy Crystal and Meg Ryan for Hellmann’s, and even…
ABC News Live’s flagship newscast, ABC News Live Prime with Linsey Davis, celebrated its fifth anniversary on Monday. And network staff had an in-office celebration to mark the occasion, including remarks from senior executives, a sizzle reel, and the debut of a new studio at ABC’s offices at 7 Hudson Square where several of the…
Ellen Leyva is retiring from Los Angeles ABC owned station KABC after 29 years. “Yes, it is bittersweet for me indeed. You would think this would be easier the second time around, but somehow it’s not, but here we go. I started here at KABC in 1995 when my oldest daughter was 8 weeks old,”…
Last night, some 37 million US households tuned in to watch the Philadelphia Eagles obliterate the Kansas City Chiefs, Samba TV data indicates. It was a star-studded event with appearances by everyone from President Trump to Samuel L. Jackson. And brands were out in full force, shelling out upwards of $8 million for a 30-second…
Last night, some 37 million US households tuned in to watch the Philadelphia Eagles obliterate the Kansas City Chiefs, Samba TV data indicates. It was a star-studded event with appearances by everyone from President Trump to Samuel L. Jackson. And brands were out in full force, shelling out upwards of $8 million for a 30-second…
MSNBC’s The Rachel Maddow Show and The Last Word with Lawrence O’Donnell were the network’s only primetime shows to break the million mark in total viewers on Friday. Jesse Watters Primetime was on top for Fox with over four million total viewers, while CNN’s biggest primetime show was Anderson Cooper 360 with 554,000 total viewers….
With all due respect to the Philadelphia Eagles, there was another big winner at Sunday’s Super Bowl. The Nike logo was shown onscreen more than any other brand during Sunday’s Big Game between the Eagles and the Kansas City Chiefs, measurement and technology company Samba TV tells ADWEEK. Nike’s logo appeared 819 times across 521…
The Eagles blew out the Chiefs, and Fox blew out the ratings record. Today, Fox reports that Super Bowl 59 reached an average of 126 million viewers. Those numbers come from Fox projections, including Nielsen Fast Nationals and Tubi/NFL first-party analytics. With the rating, Super Bowl 59 becomes the most-viewed Big Game ever, beating Paramount’s…
The second part of Fox News’ Super Bowl interview with President Donald Trump is set to air Monday at 6 p.m. ET on Special Report with Bret Baier. Previews of the interview aired throughout the day on Monday, with the first preview airing on Fox & Friends. The clip featured Trump insisting the land the…
To watch Kendrick Lamar’s Super Bowl halftime show was to unpack the political, social, and cultural issues dividing the U.S. More importantly, it was a love letter to the resilience of communities uniting in the name of civility. Watching the dancers and K-Dot strut, two-step, and squabble up across the stage was like seeing poetry…
For anyone wanting the final say on which Super Bowl 59 advertiser performed the best, look no further than ADWEEK’s Ultimate Super Bowl Ad Ranker. Here’s how it works: Hootsuite tracked the volume of mentions a Super Bowl advertiser received across the internet. EDO measured how effective a Super Bowl commercial was at generating online…
For anyone wanting the final say on which Super Bowl 59 advertiser performed the best, look no further than ADWEEK’s Ultimate Super Bowl Ad Ranker. Here’s how it works: Hootsuite tracked the volume of mentions a Super Bowl advertiser received across the internet. EDO measured how effective a Super Bowl commercial was at generating online…
There’s a difference between employing a winning Super Bowl formula and producing a formulaic ad, and Bosch may not like the side of the fridge where Mark Fitzloff has shelved it. Founder of Portland, Oregon-based creative firm Opinionated, Fitzloff gives Bosch and its agency partners at Droga5 credit for “doing their homework” and figuring out…
Novartis wanted viewer attention on Super Bowl night, and that’s exactly what it got it. During Sunday’s game, the first-time Big Game advertiser aired a 60-second Super Bowl commercial, “Your Attention, Please,” that focused on breast health by featuring–what else–breasts. The ad showcased cheerleaders, partygoers, a breastfeeding mother, Hailee Steinfeld, Wanda Sykes, and women in…
The best part of the Super Bowl isn’t the wings, the nachos, the halftime show, or even the football itself–it’s talking about the commercials. Well, advertising professionals think so, anyway. The day after the Big Game, ADWEEK asked creative leaders to weigh in on their favorite ads. We share their picks below. Budweiser Budweiser’s Clydesdale…
(TrendHunter.com) February 2025 hair trends highlight luxury formulations, sustainability, and specialized hydration solutions for diverse hair textures, reshaping the haircare industry in February.
Oribe expands…
Once upon a time, movie stars only made Super Bowl ad appearances in Big Game trailers. These days, they’re too busy hawking commercial products to advertise, you know… movies. That’s why the movie studios that did fork over $8 million for Super Bowl airtime put the focus on characters and franchises that had a track…
Netflix had thought the movie could deliver the company its first best picture award. But comments from its star have put it on the defense.
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