Dec 24

THE FREAKIEST AD OF 2008: ‘EVIL DEAD’

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/ppIn the end, it wasn’t even close. This gory/comic spot for emEvil Dead the Musical/em, by Saatchi amp; Saatchi in Toronto, has bloodily sauntered off with the title of AdFreak’s a href=”http://adweek.blogs.com/adfreak/freakiest-ads-of-2008/”Freakiest Ad of 2008/a, after collecting 49 percent of the vote in the four-way final. Converse’s KissingWithRoss.com came in second, with 22 percent. The Dutch Socialist Party and Doritos rounded out the top four, with 18 percent and 11 percent, respectively. The emEvil Dead/em spot is a worthy successor to the emDexter/em viral that a href=”http://adweek.blogs.com/adfreak/freakiest2007/”won our contest last year/a. So, congrats to Saatchi. To see all of this year’s 32 freaky finalists, a href=”http://adweek.blogs.com/adfreak/the-32-freakiest-ads-of-2008.html”click here/a. brbrem—Posted by Tim Nudd /em/pdiv class=”feedflare”
a href=”http://feeds.feedburner.com/~f/Adfreak?a=VQpPO”img src=”http://feeds.feedburner.com/~f/Adfreak?i=VQpPO” border=”0″/img/a a href=”http://feeds.feedburner.com/~f/Adfreak?a=IrnrO”img src=”http://feeds.feedburner.com/~f/Adfreak?i=IrnrO” border=”0″/img/a a href=”http://feeds.feedburner.com/~f/Adfreak?a=GNT4O”img src=”http://feeds.feedburner.com/~f/Adfreak?i=GNT4O” border=”0″/img/a
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Dec 24

Wal-Mart and Coke throw giant holiday party

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pa href=”http://adweek.blogs.com/adfreak/walmartcocacola-extended-family.html” style=”display: inline;”img alt=”Magano” class=”at-xid-6a00d8341c51c053ef0105369174fe970b ” src=”http://adweek.blogs.com/.a/6a00d8341c51c053ef0105369174fe970b-450wi” style=”width: 425px;”/img/a
/ppHere’s that co-branded a href=”http://adweek.blogs.com/adfreak/walmartcocacola-extended-family.html”Wal-Mart/Coca-Cola ad/a from The Martin Agency starring a href=”http://www.nytimes.com/2007/07/15/nyregion/nyregionspecial2/15theaterwe.html”John Magaro/a as the host of a holiday party that everyone (and his mother, and his “surprisingly cool” stepmother) has crashed. He strolls around handing out Cokes from a Wal-Mart bag—no eggnog here, not even rum to mix with the Coke. The guest list also includes “my judo coach, my allergist, my MySpace friends and Twitter list.” No room for the Facebook crowd, evidently. You can download the MP3 of the song, and even the sheet music, a href=”http://www.stockuponjoy.com/”at this Web site/a. “When you stock up on joy, there’s enough to go round,” Magaro sings at the end, in a very Coke-y refrain. I saw this spot last night in an actual Wal-Mart, on a dozen-plus TVs, and it almost managed to cut through the atmosphere of loathing and desperation. What more could you ask of a Christmas commercial? brbrem—Posted by Tim Nudd /em/pdiv class=”feedflare”
a href=”http://feeds.feedburner.com/~f/Adfreak?a=9JuMO”img src=”http://feeds.feedburner.com/~f/Adfreak?i=9JuMO” border=”0″/img/a a href=”http://feeds.feedburner.com/~f/Adfreak?a=52kQO”img src=”http://feeds.feedburner.com/~f/Adfreak?i=52kQO” border=”0″/img/a a href=”http://feeds.feedburner.com/~f/Adfreak?a=DsXnO”img src=”http://feeds.feedburner.com/~f/Adfreak?i=DsXnO” border=”0″/img/a
/divimg src=”http://feeds.feedburner.com/~r/Adfreak/~4/494061371″ height=”1″ width=”1″/

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Dec 23

Giving to a food bank is always fashionable

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pa href=”http://www.chicagosfoodbank.org/site/PageServer?pagename=luxury” style=”display: inline;”img alt=”Food-luxury” class=”at-xid-6a00d8341c51c053ef01053695a165970c ” src=”http://adweek.blogs.com/.a/6a00d8341c51c053ef01053695a165970c-450wi” style=”width: 425px;”/img/a/p

pLeo Burnett did this decent pro-bono campaign for the Greater Chicago Food Depository, featuring photos of models lounging around sensuously with various grub. The theme is, “a href=”http://www.chicagosfoodbank.org/site/PageServer?pagename=luxury”Food shouldn’t feel like a luxury/a.” The TV commercial below is perfectly ludicrous, and refreshingly comical for the PSA sector. It’s easy to donate to the food bank as well: Just text MEALS to 90999 to give $5. The ads are running on CTA trains and buses and other outdoor spaces through New Year’s Eve. brbrem—Posted by Tim Nudd/em/p

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