Hasta La Creative!

Quiznos' Toasty.tv, a branded content hub that got an early boost from a popular Game of Thrones-House of Cards mashup, is once again pounding together two pop culture icons.

The results of Mad X-Men: Don Draper's Future Past are mixed, but one theme is consistent with the previous video: The main actor (Ross Marquand, who also played Quiznos' Frank Underwood and Rust Cohle in a spot-on AT&T parody) may not look the part, but he sure talks the part.

Somewhat ironically, the video's best scenes are almost pure Mad Men homage, with a random X-Men reference thrown in at the end. (If you're going to put that much effort into Mystique special effects, why waste it being awkward and quasi-homophobic? Eh, it's your money, Quiznos.)

Via Digg.

Here's an inspired (if morbid) bit of viral movie marketing: Marvel has created a site called TheBentBullet.com that chronicles supervillain Magneto's role in assassinating President John F. Kennedy.

Flipping the "magic bullet" conspiracy theory on its head, the site reflects an alternative history in which mutant mastermind Erik Lehnsherr used his powers over metal to shift the bullets fired by Lee Harvey Oswald on Nov. 22, 1963, ensuring they hit their target. "According to the Warren Commission," a fictional article on the site recounts, "there was no second gunman on the grassy knoll that day, as some conspiracy theorists believe. There was only Lehnsherr, trying to bend the bullet."

The article obviously sets up the backstory for the events of the upcoming film, X-Men: Days of Future Past. And the site is certainly not comical fare; both the trailer below and the article treat the story line with a level of gravity that's compelling but also occasionally unsettling. When Jackie Kennedy screamed, "They've killed my husband! I have his brains in my hands!" I doubt she could have anticipated that her heartbroken panic would be quoted to sell a blockbuster action movie.

Via Reddit.

As corporações fictícias do entretenimento já foram, muita vezes, protagonistas de extensas campanhas virais para o lançamento de filmes. Assim aconteceu com “Prometheus”, “Jogos Vorazes”, “Robocop”, “Elysium”, “Distrito 9″, “Super 8″, “Homem de Ferro”, só para citar alguns exemplos.

Agora é a vez de “X-Men: Days of Future Past”, com 20th Century Fox revelando um site completo e vídeo da Trask Industries. A empresa armamentícia, que desempenha papel fundamental na clássica HQ e assim também será no filme, é a responsável por desenvolver as Sentinelas, um exército de robôs com a missão de destruir os mutantes.

O filme dirigido por Bryan Singer, que retoma as rédeas da série, tem estreia marcada para 23 de maio de 2014. Ou seja, ainda muito tempo para a campanha explorar conteúdo sobre a Trask Industries e seu fundador, Bolivar “Tyrion” Trask.

Post originalmente publicado no Brainstorm #9
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What can you do with $70 and some social networking? How about produce an interesting zombie flick from the point of view of the zombie that will wow audiences and critics at the Cannes Film Festival and then have the rights of the film bid on by Japanese as well as American distributors? According to CNN, this is what is happening to the no-budget film Colin from emerging British director Marc Price. That’s right, Price made a film for $70.

How in the world is that possible? “The approach was to say to people, ‘OK guys, we don’t have any money, so bring your own equipment,’” and that they did, along with that Price borrowed make-up from Hollywood blockbusters like X-Men and taught himself how to produce special effects. Oh, and he used a couple of websites called Facebook and MySpace to get actors to volunteer to be zombies along with his friends.

This is social networking at its essence; connecting and bringing people together – and when together some amazing things can happen. And now, through social media the movie is picking up more buzz and recognition. The Internet sure is a beautiful place. Who knows, if this movie gets picked up by Hollywood maybe Price can have a bigger budget to work with, like $100. Check out the trailer here.

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Tommy Liu is a Creative at Supercool Creative where he also manages the blog, feel free to leave him a Tomment. Click here for more of his writing as well as his contact info if you dare.