Advertising: In Online Video, Street Cred vs. Quality

Companies promoting their offerings for advertisers this week are stressing authentic user-generated videos or professional, trustworthy content.

    

Condé Nast Introduces Web Series for Its Magazines

The company said it hoped to distribute content through partnerships with Yahoo, AOL and Twitter.

    

Advertising: In the World of Content, Web Follows a Trail Left by TV

Internet companies like Hulu, AOL and Yahoo are holding presentations this week about their plans for original programming.

    

Hulu Says Number of Paid Subscribers Has Doubled

The online video site said it now has four million paid subscribers, up from two million last year, even as two of its owners are weighing whether to sell the company.

    

Two Classics of the Soaps Are Heading to the Web

Two war horses of the genre, “All My Children” and “One Life to Live,” will have their Internet premieres at 5 a.m. Monday on Hulu and iTunes.

    

‘Saturday Night Live’ Archives Moving to Yahoo

The Internet company signed a deal for exclusive streaming rights to past episodes of “Saturday Night Live” to gain an edge in a small market for digital video advertising.

    

Online-Only TV Shows Join Fight for Attention

More television shows are being produced only for the Internet, circumventing existing distribution channels.