The Consumer Electronics Show (CES) this week in Las Vegas represented a new wave of technology, including flying taxis, 24-foot TVs and Charmin’s toilet paper-carrying robot. These consumer-facing innovations and oddities overshadowed another key facet of CES, though: It’s one of the b-to-b sector’s biggest events. It’s reportedly the year’s biggest show for advertising deals,…
Be good, and you might get lucky: Advertising’s new consumer pick-up line is all about a higher purpose and saving our world from all sorts of ills. Brands and business leaders try to outcry and outdo each other with big promises and pledges, like chattering bids at a cattle auction. The bidding war might benefit…
The same day that WW, the company formerly known as Weight Watchers, launched their New Year’s resolution promotion on Twitter’s trending page (#ThisIsMyWW), the United States government was launching something else. And it just wasn’t a hashtag. A week ago, the United States launched an airstrike that ended the life of top Iranian general Qasem…
The arrival of 5G has inevitably been accompanied by a significant volume of hype. But now the hype is justified. 5G really will be a gamechanger. Unlike previous generations of wireless standards, 5G’s impact goes way beyond simply increasing the speed of connectivity. However, the complexities of realizing 5G’s promise at scale–for example, across a…
The one and only thing everyone in Washington agrees on right now is that we’re headed for trouble, thanks to nonsensical political ad policies recently announced by the biggest players in digital advertising. While Facebook has insisted on a laissez-faire approach to political ads, both Twitter and Google have put restrictions on the practice, which…
During my first year as a CEO, I experienced countless emotions–excitement, pride, apprehension–but the feeling that loomed the largest for me was fear. Fear of failing a team committed to the business’ success, fear of failing a founder who had entrusted me to take his baby from adolescence to adulthood, fear of failing our customers…
If you love Garfield, I hate to break it to you, but Garfield isn’t art. It’s not even a good comic strip. Garfield was designed with the sole purpose of selling a boatload of merchandise, so it had to be intentionally inoffensive to appeal to the largest possible number of people. It’s not even supposed…
There’s been much speculation as to whether Facebook will follow Twitter and Google’s lead in restricting political ads. And, indeed, it feels like political advertising has tipped into particularly dangerous, manipulative territory hastened by microtargeting and real-time analytics. But as many marketers have experienced, Facebook’s ad filters can be dangerously imprecise when labeling content “political.”…
Last week I sat with my friends to count our blessings and rejoice in the season of winter festivals. It will not surprise you to learn that we had some unexpected guests: the president of the United States along with the speaker of the house, the Senate majority leader, several sitting senators and congressional representatives…
As a DTC marketer, I’ve not only had the benefit of being the head of marketing of one of the newest brands challenging the status quo, but I’ve been able to join a community of DTC marketers that I’ve gotten to know, learn from and share experiences with. DTC marketers today have to be more…
We’d all like to be able to predict the future, but some long-range forecasts are a matter of life and death. Imagine your doctor could predict that you’re going to have a fatal heart attack five years before it strikes. Or suppose they could, in just 30 seconds, spot that you’re at risk of irreversible…
It was a headline-grabbing year for technology, from massive IPO failures, congressional testimony on data privacy and ad practices to the much-anticipated streaming wars. Many of these issues as well as unrealistic business practices set the stage for 2020 and the wave of disruption that’s likely to shakeup technology, media and advertising. Here are my…
Back in February, Marshmello played a concert in Fortnite for over 10 million people. Despite the many records shattered that morning and the more than $30 million generated in merchandise alone, the traditional industry players in concert promotion and merch were nowhere to be found. And then, just a few weeks ago, Elon Musk tweeted…
Machine intelligence (also known as artificial intelligence) is going to have both an awesome and unfortunate impact on our posterity. Let’s explore one possible way AI may impact the future of work and how it may dramatically change how we train our workforce. The graphic arts department A brand manager needs an advertisement. So, the…
What even is conversational commerce? If you feel like you’ve been hearing this term thrown around for years now, that’s probably because you have. Its origins can be traced to January 2015, when Chris Messina (who you may also know as the inventor of the hashtag) coined it in a post on Medium, describing the…
When the concept of programmatic advertising was emerging in 2007, there were high hopes for its transformative power in advertising. Now, after years of development, the industry has major concerns about what the next decade holds for this technology. If programmatic falls short of its promise of precision, automation, effectiveness and data enrichment, the advertising…
The importance of brand experience has jumped from a low-ranking priority straight to top of mind. Brands are now asked to tap into their audience’s subtle and shifting feelings while showcasing their own. It’s the kind of stage, where everything is set up for audio branding to steal the show. There are hardly any common…
Influencer marketing is no longer in its infancy and has instead reached its somewhat awkward and gangly teen years. Like social media marketing before it, marketers know intuitively that it deserves a dedicated place in the ever-changing marketing mix, but how much of marketing budgets to invest and ways to execute are still emerging. However,…
One of the hottest growth segments in the retail industry right now is BOPIS (buy online, pickup in-store). But many brands are missing the effects of BOPIS experiences on the brand itself. Once an order is placed, it is the steps leading up to the in-store pickup that define the last mile. Here, customer experiences…
Earlier this month, Pantone revealed its 2020 color of the year: classic blue. Blue, the world’s favorite color, is associated with a slew of attributes: trust and dependability, innovation and creativity, safety and serenity, intelligence–the list goes on. While it seems to be an unusually safe choice as color of the year, in today’s current…
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