Jan 10

4 Lessons From WW’s Ill-Timed Promoted Tweet That Ran While WWIII Was Trending

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The same day that WW, the company formerly known as Weight Watchers, launched their New Year’s resolution promotion on Twitter’s trending page (#ThisIsMyWW), the United States government was launching something else. And it just wasn’t a hashtag. A week ago, the United States launched an airstrike that ended the life of top Iranian general Qasem…

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