Let’s set the scene: Your horse pulls up to town, your boots hit the dirt, you look around and put your hand on the holster. Except you’re not in a Wild West film–you’re sitting at your desk, talking to a TikTok influencer, trying to negotiate a brand deal. The great unknown of what will unfold…
It’s well known that YouTube is one of the most-visited websites in the world. This makes it critical to identify the latest YouTube marketing trends to get an edge above the rest and make your presence felt on it. But why should you leverage YouTube for marketing in the first place? One of the major…
There’s a reason why athletes are the MVPs of both the sports world and advertising. We tune in weekly to watch them perform incredible feats, inconceivable to us mere mortals, then listen in on their post-game press conferences to hear their thoughts while scrolling their social platforms to peek into their lives. These superhumans already…
It must be uncomfortable for advertising executives to watch their Big Oil clients testify before Congress about their companies’ alleged misleading messages. In a House oversight committee hearing last year, Rep. Carolyn Maloney (D-NY) highlighted the mixed messaging between Exxon CEO Darren Woods’ comments to the public and what the company’s own scientists were warning…
Holding companies are in many ways captive to their own legacies. It used to be that largeness itself was the goal–whether it was the number of businesses acquired, the number of employees or even the size and reach of its geographical footprint. Holding companies evolved in a far different media environment than we’re in now,…
For all the pledges we saw in 2020, we’ve seen little real action. Even while they complain of a “war for talent,” agencies aren’t doing enough to change how they recruit and promote talent. As a rule, agencies are ignoring a large, cross-cultural population full of talented individuals who would help inject fresh perspectives into…
CNN is running out of time to diversify away from cable news, its unsustainable moneymaker. And when Chris Licht becomes president of CNN this May, he will have difficult decisions to make. CNN’s parent company, WarnerMedia, is merging with Discovery this spring. David Zaslav, who will soon lead Warner Bros. Discovery, knows that CNN is…
If you are in your 20s or older and were raised in the United States, it’s likely you are a die-hard football, baseball, basketball or hockey fan. You may have possibly even been born into a team’s fandom as part of your family tradition. Add to that your college team, and there you have it–a…
As businesses realize the potential windfall from becoming more purpose-driven, such initiatives are increasing. There is no shortage of evocative statements coming from companies that had historically found pride in espousing naked capitalism and ruthless efficiencies. These outward-facing messages and campaigns are imperative to look good in the eyes of the consumer and salve the…
With one billion global active users and more expected in the coming year, TikTok is driving significant growth for brands of all sizes and industries. From transforming side hustles to successful businesses to immortalizing a pug named Noodle, TikTok’s unconventional virality is creating tangible, real-world opportunities for brands. The social platform even inspired millions of…
This year, the theme for International Women’s Day was #BreakTheBias. While many marketers created campaigns around this theme all month long, it’s likely that very few thought about the role they can personally play to break bias. Because here’s the number one question we should all be asking ourselves when celebrating International Women’s Day, Women’s…
Over the last few weeks, we’ve heard of hundreds of brands, from fast food chains to tech giants, cutting ties with or suspending operations in Russia in response to the war in Ukraine. Corporate action has been swift and the list of brands leaving Russia grows daily. But when it comes to positive action assisting…
Disney has made significant progress when it comes to its diversity, equity and inclusion efforts–the content itself has come a long way since I was a little brown girl watching white princesses on the big screen. Disney now includes content warnings and an explanation for racism that shows up in classic films. They now have…
Although the Civil Rights Act was passed almost 50 years ago, the workplace is still far from being a place where men and women exist and are valued equally. This is further exacerbated by the Covid-19 crisis, which has seen nearly 2 million women leave the workforce since 2020, often due to the still-unequal burden…
If you are wondering what Web3 and NFTs have to do with marketing, you are not alone. You may be asking yourself: Is it real or just another buzzword? Web3 is not a new concept–it has the support of entrepreneurs around the world who are trying to design and build the technologies and protocols that…
Customize your avatar in Hugo’s latest NFT and connect your crypto wallet–Metaverse Fashion Week (MVFW) is here. Iconic luxury brands like Dolce & Gabbana, Dundas and Etro are partaking, and the activities this week matter more than you might think. What is Metaverse Fashion Week? Held in Decentraland, a virtual-social world powered by the Ethereum…
Since the pandemic began, we’ve seen a recession, severe supply chain shortages–with the dollar losing its value almost 1% every 30 days–and inflation hitting the highest rate in four decades. For many brands, these challenges called for rapid digital transformation, all while staying true to brand values and strengths. Here’s a showcase of two brands…
The careers of most successful female founders often resemble a winding road of unanticipated pivots and graceful (but no less begrudging) concessions until they find their footing. This is not to say these women did not have well-orchestrated plans for their businesses, but reality has a way of interfering with even the best-laid plans. That…
As human beings, we have a voracious appetite for all things new. The latest iPhone. The latest TikTok trend. The latest Netflix show. But just because they are new doesn’t mean they are better. The first thing to know about innovation is that it does not come for free. It gives us some benefits but…
Recent revelations have shed more light on “Jedi Blue,” the codename for Google’s alleged proposal to lower digital ad fees for Facebook and give them other benefits such as speed in header bidding auctions. In return, Facebook was to pledge support for Google’s header bidding alternative Open Bidding. The news is a betrayal of publishers’…
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