Apr 06

TikTok Is the Wild West of Brand Deals. How Do We Navigate the Unknown?

Posted in: Uncategorized

Let’s set the scene: Your horse pulls up to town, your boots hit the dirt, you look around and put your hand on the holster. Except you’re not in a Wild West film–you’re sitting at your desk, talking to a TikTok influencer, trying to negotiate a brand deal. The great unknown of what will unfold…

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