With Breast Cancer Awareness month behind us for another year, it feels like a good time to look at one of the major obstacles preventing early diagnosis. According to behavioral research conducted by U.K.-based breast cancer charity Coppafeel and creative agency Common Collective, the No. 1 barrier to breast self-exams is body shame. Here we…
Organizations across the country pledged over $50 billion after George Floyd’s murder in order to take an active role in dismantling systemic racism. Economic equality (with a focus on mortgages), education, health and culture were some of the biggest areas of investment. And one of the most overlooked areas for investment: Black entrepreneurship. Specifically giving…
A show twice as big as the Super Bowl is spinning off into the U.S., but what can marketers learn from their European colleagues who have struggled to make the most of it for decades? The American Song Contest is coming to NBC in the Spring, but while it is a new show for American…
Richard Branson famously called U.S. vacation policies “something of a disgrace” and I agree. Compared with the rest of the world, the U.S. stinks at providing paid leave, and when it is given, Americans are bad at taking it. Employees historically cite guilt, employer pressure, and trouble unplugging as reasons for not taking vacation. In…
Over the course of my career, I’ve noticed most design organizations–from multinational corporations to startup agencies–have a shared problem: Their teams don’t reflect the world we live in. Diversity in the design community is minimal at best. According to the 2019 American Institute of Graphic Arts census, Black designers represent just 3% of the field….
I bought my first NFT and it was a Stoner Cat. Meet “Hammie,” a character voiced by Chris Rock from the series Stoner Cats, starring Jane Fonda, Ashton Kutcher, Mila Kunis, Seth MacFarlane (the creator of Ethereum), Vitalik Buterin and Chris Rock. The show is about a woman with several cats who accidentally drops her…
In January 2017, Wendy’s revolutionized brand twitter by turning their Twitter fingers into trigger fingers. A social media manager hit gold that day when the brand chose to respond to a Twitter user who, as Wendy’s playfully accused, “had forgotten refrigerators existed.” Now there are a few important things to note here. First, Wendy’s didn’t…
We are heading for a demographic disruption that will redefine and reshape our relationship with consumers. Imagine a demographic chart with age along the vertical axis and gender left and right of the horizontal. Traditionally, the distribution would take the form of a pyramid, with more young people at the bottom, and tapering toward the…
My personal pandemic parenting low point came when my toddler ate a fistful of deconstructed granite from our work-in-progress patio. We were a mere two months into the pandemic, in that awful in-between period when we naively thought, “This can’t go on for much longer.” My husband and I both had been working full time…
Let’s talk about roots. Truth is, we all have them whether we care to think of them or not. For some, our identity is rooted in those roots, and for others, it’s something far less important–akin to a piece of trivia about themselves, a miscellaneous biographical detail. And for others still, it’s something in between….
One year into my role as CMO after joining Exos in the middle of the pandemic, we’ve refreshed the brand to help more people than ever before accomplish their most audacious fitness goals. Here’s what I’ve learned: Greatness is a team sport To build the dream team for this challenge, I spoke with many agency…
To most people, it’s a cute and heartwarming tale of a boy and his friendship with a crash-landed alien who he introduces to Christmas traditions, before she blasts off back to her home planet. To read the anti-woke online sentiment, however, you’d think the John Lewis festive ad was a physical assault on viewers’ eyes….
With eight short weeks between day one of Q4 and Black Friday, marketers have zero time for ads that don’t perform. To hit their numbers this holiday season, they have to know for sure if their ads are driving conversions. And they have to know it now. The good news is that a new way…
In 2019, McDonald’s acquired the startup Apprente, which specializes in voice ordering, and created McD Tech Lab. This meant ordering via bot vs. human, reducing staffing needs and during the pandemic, used by some fast-food chains to reduce employee-to-customer interaction. There is a significant shift to digital, with 20% of orders in McD’s 6 top…
Since the Diversity Tipping Point of 2020, the market has been flooded with funding commitments toward racial equity, pledges to hire more Black and Brown talent, and promises from brands that they will do better. According to Edelman’s recent Trust Barometer survey, consumers are more likely to use a brand or stop using a brand…
Two recent events affecting U.K. privacy regulation passed by without too much attention, yet could turn out to be much more significant than it initially seemed. The first is the appointment of John Edwards as the new Information Commissioner, with the second being a report by DCMS published on Sept. 10 called “Data–A new direction.”…
If your brand is truly focused on connecting with all consumers, it needs to consider individuals with learning and thinking differences in its diversity, equity and inclusion (DEI) efforts. Marketers have realized the power and influence diverse consumers have–but they’re missing the mark when broader DEI initiatives don’t speak to the more than 70 million…
The future of advertising is in privacy and authentication, with publishers taking control of data by building direct relationships with audiences. A common misperception is that adapting to such a tectonic industry shift requires vast financial or technical resources. In reality, all it takes is transparency–and the right strategy. One of the most valuable ways…
It’s the most wonderful time of the year–already. Some consumers bask in the nostalgia of the season and its well-loved carols and songs. But for others, it is a time of extra stress and discomfort, especially as we all navigate supply chain issues and fast-moving ecommerce changes. As marketers, it’s crucial to keep this in…
For a long time, messaging regarding diversity, equity and inclusion (DEI) was by the calendar, rather than by the book. These organized observations are (and will remain) important, but merely drafting along behind them is no longer enough. DEI needs to be woven into the fabric of your communications every day. The question, then, is…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
