“Is it going to look good in a selfie?” The answer to this question can make or break a modern brand. With good reason, too: the way a product is going to be discovered, shared, talked about and bought is today more important than the product itself. Modern beauty brands figured out that, as long…
I’ve seen the rise of mobile and omnichannel retail from within the industry. Ten years ago, when I worked at Walmart.com, Amazon was becoming a powerhouse beyond books and Walmart was redesigning its delivery network in response to rising ecommerce sales. When I was at Apple in 2011, the company was redefining the concept of…
Kicking off the tech industry calendar, the Consumer Electronics Show is a prime opportunity for innovators to make their mark on often-crowded marketplaces, or to introduce their goods to valuable new audiences. So it was surprising to me that this year, retail innovation was a somewhat underwhelming affair in comparison to the buzz around other…
The FCC’s recent vote to eliminate net neutrality stands to impact some of the country’s most enterprising innovators. It’s a shortsighted action likely to result in unintended consequences for many individuals and businesses. One industry certain to feel the effects is online marketing. Consider specifically influencer marketing, a field comprised mainly of small businesses which…
My favorite book is always the one I’m reading now. I get vested in the story, in the characters, in the voice of the writer. The last few pages can feel like a kind of death (a sense of foreboding, a final ending), which is why I often sequentially, and sometimes obsessively, read the works…
It’s finally done. Without much in the way of fanfare, and just in time for CES 2018, one of the TV industry’s most challenging obstacles has been cleared: consumers have mastered the art of accessing the wealth of content sitting behind the notorious “input button.” According to recent streaming meter data from my company, Nielsen,…
It’s a new year, and you’re likely considering the personal and professional goals that will help you improve your life and advance your career. By building your brand and nurturing your network, you can do both. Once you reach a certain stage of your career, you’re probably not landing a job through a Monster.com application….
Most brand experiences will be delivered through AI by 2025. The only question is whether your brand will still exist. Some perspective: When Ray Kroc walked into the McDonald brothers’ restaurant in 1954, he was taken aback with the efficiency and replicability of the facility. That evening, “visions of McDonald’s restaurants dotting crossroads all over…
There’s no question that voice has exploded with arrival of Amazon Alexa and Google Home assistant, but with cost effective models such as the Amazon Echo Dot and Google Home Mini, brands should pay extra attention to the voice space this year. With CES around the corner, Adweek takes a look at the world of…
Experiential marketers have a lot to celebrate. At a time that’s seen predictions of declining advertising spend, marketers have shown an interest in growing their experiential budgets. According to a 2017 report from Rakuten Marketing, 80 percent of global audiences say that online advertising hasn’t got any better with time, on any device or platform,…
It’s that time of the year, when you see the first CES events, parties and panels trickle into your email inbox. For some, this brings memories of previous shenanigans and client dinners; for others, it signals that their 2018 roadmap could probably use a refresh. Or perhaps a restart. In either case, going to Las…
Is Jeff Goodby the best copywriter at Goodby Silverstein & Partners? Is Rich Silverstein the best art director? Maybe. They’d be right up there, for sure. (I don’t want to get fired for being more specific.) For almost 20 years, I’ve been lucky enough to lead creative recruiting at GS&P and global creative recruiting at…
Le créatif Martin Rosete a réalisé avec la société « Kamel Films » ce superbe court-métrage appelé Voice Over. Ayant déjà reçu 44 prix et récompenses à travers le monde, ce projet propose de découvrir 3 scènes d’agonie annoncée par un narrateur. De superbes plans à découvrir en images dans la suite de l’article.
Voici la dernière campagne proposée par Greenpeace pour la sauvegarde de la planète. En simulant la présence d’un ours polaire à la recherche de sa banquise en plein Londres, la vidéo parvient à prendre conscience des enjeux environnementaux. Le tout sur la musique de Radiohead et la voix de Jude Law.
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