Businesses must meticulously track the origin of every input, from raw materials to individual parts, and accurately represent the manufacturing journey of their products.
America is under a sharper lens than perhaps ever before. So why are global brands still so invested in showing up here?
If Google hoped that the second Trump administration would offer a reprieve, it must now be feeling pretty disappointed.
A cryptic ad with the right context can spark conversation faster than a paragraph of copy ever could.
Liquid Death didn’t fail because of its brand. Actually, it didn’t fail at all.
The weird is now polished, the absurd is now A/B tested, the irreverent is now legal-friendly.
Media’s job has changed: Instead of owning attention, you have to earn participation.
These aren’t rookies in the traditional sense—they’re seasoned content creators and businesswomen. Their presence should be celebrated, not constrained.
Building the best product is no longer an AI firm’s key differentiator.
Most level-headed marketers would agree the trend toward privacy is good for consumers, and for marketers, too. Why, then, do we feel so powerless and reactionary to these changes?
We don’t necessarily want to hear about what’s now; we need to hear about what’s next.
We don’t necessarily want to hear about what’s now; we need to hear about what’s next.
When I watched the new Netflix show, I saw the complete opposite of inauthenticity.
When I watched the new Netflix show, I saw the complete opposite of inauthenticity.
As we celebrate Women’s History Month, we seek improvements in the world toward gender equality and inclusivity. Sadly, on social media this year, we are seeing the opposite. The rise in “tech bro” culture and content and the reduction in moderation is driving negativity toward women and other marginalized groups. We’ve spent years watching the…
Every year when St. Patrick’s Day rolls around in the U.S., I find myself cringing at the spectacle. My daughters and husband hold Irish passports. We lived in Ireland. I’ve managed teams there, and I work there every summer. I’ve never liked how the holiday is celebrated here in America. The parades, festivities, and Irish…
What if it was never going to last? More than three decades have passed since the first banner ad appeared on a website. Digital wasn’t just a new frontier, it was a place that experienced stratospheric year-over-year growth–and the unspoken expectation was that growth would continue forever. That expectation makes sense when you consider how…
At this point, many stories have been written about Spotify’s bid to steal a piece of the video podcasting pie away from YouTube, as well as podcast star Alex Cooper’s subsequent move to make her video content only available on YouTube. It’s clear that online video is the next battleground. Few have truly reckoned with…
At this point, many stories have been written about Spotify’s bid to steal a piece of the video podcasting pie away from YouTube, as well as podcast star Alex Cooper’s subsequent move to make her video content only available on YouTube. It’s clear that online video is the next battleground. Few have truly reckoned with…
In a world where AI decisioning and autonomous agents are reshaping the advertising landscape, data and identity have never been more important. After all, how can you market to someone if you can’t find them? But the rise of AI-driven platforms like Google’s Performance Max (PMax) and Meta’s Advantage+ has fundamentally altered how advertising operates….
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