Not that a lot of us don’t already know but if you’ve somehow managed to escape periods of jobless during your career in advertising, you really ought to exercise your empathy gene by watching The Sack.
Imagine telling an extremely intricate story in a few minutes, something like War and Peace (560,000 words, or approximately 1,400 pages in paperback). Better yet, condense the events of your Labor Day weekend into three tweets on Twitter (420 characters including spaces). Neither of these tasks seem plausible. What about telling an interesting, coherent and compelling story on film in exactly one minute?
The odds don’t sound any better, do they?
To the directors that compete in Filminute: The International One-Minute Film Festival, producing a film that is exactly 60-seconds long is an extraordinary challenge and opportunity to put their best creative, editing and storytelling skills to the test against a global talent pool.
Haven’t heard of it? That’s not too surprising considering that the festival is just eclipsing its third birthday. Although the festival is relatively young, the competition and notoriety have increased exponentially.
A jury (consisting of international superstars from film, art, communication, and literary disciplines) is given the responsibility of judging the entries and awarding The Best Filminute and five commendations. The People’s Choice Award is voted on by a global audience of film fans.
The Filminute festival was the inspiration of Canadian film-maker, John Ketchum, and is now considered one of the largest film festivals in the world when considering audience reach and participation. “We accept fiction, animation, documentary and fan films – the focus being on story,” explains Ketchum. “The best one-minute films will resonate beyond one minute. These are films that we expect to affect viewers the same way any great film would.”
Filmminute 2009 is set to run the entire month of September. If the competition evolves as expected, it will reach more than 94 countries and the Top 25 films will accrue at least 3 million minutes of viewing time.
The jury is required to grade each film using the same standards that would be expected for full-length films, which is a difficult task considering the Top 25 films can be viewed in under 15-minutes. Although this year’s competitors have been determined, 2010 is coming fast. Preparation is key, and judging by this year’s entries, there’s no such thing as “too much time”
Unless, of course, it’s 61-seconds.
Jeff Louis: Media Planner, Brand Project Manager, blogger, and aspiring writer. Please leave a comment, follow him on Twitter or check LinkedIn for his profile. As always, thanks for reading.
Through the magic of YouTube, Choose a Different Ending walks you almost seamlessly through a tense scenario between street kids.
Australia’s ANZ Small Business tapped M&C Saatchi to develop a spot that’s both funny and sympathetic to its target demo: small business owners.
ANZ Small Business launches a bold new campaign that is expected to stand out in its category, for its energy, humour and broad appeal. Created by M#038;C Saatchi, the TVC and a wider campaign are directed at the SME market and will also impact favourably on the ANZ brand at large. The stand-out campaign is […]
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Très beau showreel pour l’agence de communication française I-Reel située à Paris. Spécialiste à la fois de la création et du développement de films, d’images de synthèse, de sites internets et d’outils multimédias. Un travail à découvrir en vidéo dans la suite.
Taking a break from its role as ad land’s mouthpiece for the American adolescent’s collective wet dream, Levi’s partnered with Break to bring forth “Stories of a New America.”
OfficeMax is out with even more Penny Pranks foolery. They’ve added seven videos featuring improv actor Matt McCarthy
Well here’s an interesting way to pimp a a new video
Face it, you’re not listening if this video for Calvin Harris’ new single Ready For The Weekend doesn’t have those two things going for it. Mr. Humanthesizer used special conductive green paint that connects to sound pads on the floor.
Smack atop the category No Fucking Way comes this video of Austrian engineer Bruno Kammerl tearing down the “world’s largest water slide,” catching serious air and…
If you’re a sucker for heartstring-pulling yearnings of love, you just might like this video from the band One Eskimo in which Little Feather and One eskimO lead a pleasant life in an igloo…until the evil Mr. Top Hat breaks the igloo in two separating the two lovers from one another and takes Little Feather.
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