Advertising in Third World Countries

Online Advertising Philippines

Apparently, the power of online advertising has been so far restricted and acknowledged only by the people who are in the United States and the United Kingdom. While online advertising and Internet marketing is rampant in the world today, it is really out of curiosity that countries such as the Philippines has not adopted such a tactic.

I call this funny for the fact that most of the Internet marketers in the world today come from the Philippines and India. While they are serving countries abroad through telecommute jobs, it makes you wonder why their point of origin does not know what it is missing.

“There is still a huge potential in the Philippines when using the Internet for marketing and advertising campaigns. All that is needed is that they are informed with the methods and tools that can be used by local advertisers and marketers,”

(Source) Philippine Daily Inquirer

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Surfrider: Walrus

Surfrider: Walrus

Advertising Agency: Saatchi & Saatchi, Los Angles, USA
ECD: Harvey Marco
CD: Felipe Bascope
ACD/Copywriter: Raymond Hwang
Producer: Chris Halstead
Director of Integrated Production/Multimedia: Damian Stevens
Art Director: Juan Bobillo
Account Director: Paul Goncalves
Production Company: Tool of North America
Director: Erich Joiner
Producer: Joby Ochsner
Edit: Rob Watzke/Beast Editorial
Editorial producer: Ashley Hydrick
Special effects: Mass Market LA
Sound design/Mix: Zac Fisher/POP Sound LA

Surfrider: Playground signs

Surfrider: Playground signs

Advertising Agency: Saatchi & Saatchi, Los Angles, USA
ECD: Harvey Marco
CD: Felipe Bascope
ACD/ Copywriter: Raymond Hwang
Art Director: Juan Bobillo
Producer: Beth Noll
Director of Integrated Production/Multimedia: Damian Stevens
Account Director: Paul Goncalves
Released: March 2008

Surfrider: Farmer’s Market, Condom strips

Surfrider: Farmer's Market, Condom strips

To put beach pollution into perspective, trash was collected from various beaches, packaged it to look like seafood and displayed it at local farmers’ markets. This is the print extension for those who couldn’t actually make it to the market.

Advertising Agency: Saatchi & Saatchi, Los Angles, USA
ECD: Harvey Marco
CD: Felipe Bascope
ACD/Copywriter: Raymond Hwang
Art Director: Juan Bobillo
Producer: Chris Halstead
Director of Integrated Production/Multimedia: Damian Stevens
Account Director: Paul Goncalves
Photographer: Matt Cobleigh
Art Producer: Angee Murray
Print Producer: Beth Noll
Project Manager: Shelby Yates
Retoucher: Rocket Studios

Surfrider: Farmer’s Market, Plastic surprise

Surfrider: Farmer's Market, Plastic surprise

To put beach pollution into perspective, trash was collected from various beaches, packaged it to look like seafood and displayed it at local farmers’ markets. This is the print extension for those who couldn’t actually make it to the market.

Advertising Agency: Saatchi & Saatchi, Los Angles, USA
ECD: Harvey Marco
CD: Felipe Bascope
ACD/Copywriter: Raymond Hwang
Art Director: Juan Bobillo
Producer: Chris Halstead
Director of Integrated Production/Multimedia: Damian Stevens
Account Director: Paul Goncalves
Photographer: Matt Cobleigh
Art Producer: Angee Murray
Print Producer: Beth Noll
Project Manager: Shelby Yates
Retoucher: Rocket Studios

Surfrider: Farmer’s Market, Styrofoam bites

Surfrider: Farmer's Market, Styrofoam bites

To put beach pollution into perspective, trash was collected from various beaches, packaged it to look like seafood and displayed it at local farmers’ markets. This is the print extension for those who couldn’t actually make it to the market.

Advertising Agency: Saatchi & Saatchi, Los Angles, USA
ECD: Harvey Marco
CD: Felipe Bascope
ACD/Copywriter: Raymond Hwang
Art Director: Juan Bobillo
Producer: Chris Halstead
Director of Integrated Production/Multimedia: Damian Stevens
Account Director: Paul Goncalves
Photographer: Matt Cobleigh
Art Producer: Angee Murray
Print Producer: Beth Noll
Project Manager: Shelby Yates
Retoucher: Rocket Studios

Surfrider: Farmer’s Market, Condo loaf

Surfrider: Farmer's Market, Condo loaf

To put beach pollution into perspective, trash was collected from various beaches, packaged it to look like seafood and displayed it at local farmers’ markets. This is the print extension for those who couldn’t actually make it to the market.

Advertising Agency: Saatchi & Saatchi, Los Angles, USA
ECD: Harvey Marco
CD: Felipe Bascope
ACD/Copywriter: Raymond Hwang
Art Director: Juan Bobillo
Producer: Chris Halstead
Director of Integrated Production/Multimedia: Damian Stevens
Account Director: Paul Goncalves
Photographer: Matt Cobleigh
Art Producer: Angee Murray
Print Producer: Beth Noll
Project Manager: Shelby Yates
Retoucher: Rocket Studios

Surfrider: Farmer’s Market, Private beach mix

Surfrider: Farmer's Market, Private beach mix

To put beach pollution into perspective, trash was collected from various beaches, packaged it to look like seafood and displayed it at local farmers’ markets. This is the print extension for those who couldn’t actually make it to the market.

Advertising Agency: Saatchi & Saatchi, Los Angles, USA
ECD: Harvey Marco
CD: Felipe Bascope
ACD/Copywriter: Raymond Hwang
Art Director: Juan Bobillo
Producer: Chris Halstead
Director of Integrated Production/Multimedia: Damian Stevens
Account Director: Paul Goncalves
Photographer: Matt Cobleigh
Art Producer: Angee Murray
Print Producer: Beth Noll
Project Manager: Shelby Yates
Retoucher: Rocket Studios

Surfrider: Farmer’s Market, Aerosol valu-pack

Surfrider: Farmer's Market, Aerosol valu-pack

To put beach pollution into perspective, trash was collected from various beaches, packaged it to look like seafood and displayed it at local farmers’ markets. This is the print extension for those who couldn’t actually make it to the market.

Advertising Agency: Saatchi & Saatchi, Los Angles, USA
ECD: Harvey Marco
CD: Felipe Bascope
ACD/Copywriter: Raymond Hwang
Art Director: Juan Bobillo
Producer: Chris Halstead
Director of Integrated Production/Multimedia: Damian Stevens
Account Director: Paul Goncalves
Photographer: Matt Cobleigh
Art Producer: Angee Murray
Print Producer: Beth Noll
Project Manager: Shelby Yates
Retoucher: Rocket Studios

Surfrider: Farmer’s Market, Butts-n-bits

Surfrider: Farmer's Market, Butts-n-bits

To put beach pollution into perspective, trash was collected from various beaches, packaged it to look like seafood and displayed it at local farmers’ markets. This is the print extension for those who couldn’t actually make it to the market.

Advertising Agency: Saatchi & Saatchi, Los Angles, USA
ECD: Harvey Marco
CD: Felipe Bascope
ACD/Copywriter: Raymond Hwang
Art Director: Juan Bobillo
Producer: Chris Halstead
Director of Integrated Production/Multimedia: Damian Stevens
Account Director: Paul Goncalves
Photographer: Matt Cobleigh
Art Producer: Angee Murray
Print Producer: Beth Noll
Project Manager: Shelby Yates
Retoucher: Rocket Studios

MasterCard: Travel

MasterCard: Travel

Advertising Agency: McCann Erickson, New York, USA
Chief Creative Officer: Joyce King Thomas
Creative Director / Art Director: Michele Raso
Creative Director / Copywriter: Robert Frost
Illustrator: Chris Lyons, David Carson Studio

American Social Health Association: Dangers of Chlamydia

American Social Health Association: Dangers of Chlamydia

Check out the facebook application: http://apps.facebook.com/morphmonkey

Anyone on Facebook can take part in the campaign by simply downloading the MorphMonkey application and clicking the “Make a Love Child” tab.

Users are allowed to continue making love children whilst having the disease. However a twist comes at the end of 8 weeks, when they find that they are temporarily unable to make any more children, as their untreated case of Chlamydia has of course made them infertile.

The application does absolutely no harm to computers and is not a virus. Facebook has plenty of applications that can be downloaded every day but rarely are they used in a stunt like this.

Advertising Agency: Duval Guillaume, New York, USA

BMW: Revolution

BMW: Revolution

Advertising Agency: GSD&M Idea City, Austin, TX
Group Creative Director: David Crawford
Creative Directors/Art Directors: Jay Russell, Bill Marceau
Creative Director/Copywriter: Wade Alger
Agency Producer: Paul Golubovich
Editorial Company: Beast, Austin, TX
Editor: Sam Selis
Editorial Producer: Vicki Russell
Post Production Company: Nozon, Brussels, Belgium
Post On Set Director: James Vanderhaeghen
Executive Producer: Linda Van Zeebroeck
Producer: Carmen Sanchez
Composer/Songwriter: Felix Bloxsom
Audio & Sound Design: Play, Santa Monica, CA
Engineer: John Bolen
Production Company: Caviar, Los Angeles, CA
Director: Raf Wathion
DP: Patrick Otten
Production Designer: Jean Pierre Grandet
Line Producer: Fred Vrancken
Executive Producers: Tom Weissferdt, Michael Sagol
Airdate: April, 2008
Where shot: Brussels, Belgium

SAIF Corporation: Chef

SAIF Corporation: Chef

Advertising Agency: ID Branding, Portland, USA
Creative Director: Doug Lowell
Art Director: Jared Milam
Copywriters: Doug Lowell, Charla Adams
Photographer: Steve Bonini
Published: January 2008

SAIF Corporation: Nurse

SAIF Corporation: Nurse

Advertising Agency: ID Branding, Portland, USA
Creative Director: Doug Lowell
Art Director: Jared Milam
Copywriters: Doug Lowell, Charla Adams
Photographer: Steve Bonini
Published: January 2008

SAIF Corporation: Cowboy

SAIF Corporation: Cowboy

Advertising Agency: ID Branding, Portland, USA
Creative Director: Doug Lowell
Art Director: Jared Milam
Copywriters: Doug Lowell, Charla Adams
Photographer: Steve Bonini
Published: January 2008

SAIF Corporation: Business man

SAIF Corporation: Business man

Advertising Agency: ID Branding, Portland, USA
Creative Director: Doug Lowell
Art Director: Jared Milam
Copywriters: Doug Lowell, Charla Adams
Photographer: Steve Bonini
Published: January 2008

SAIF Corporation: Ballerina

SAIF Corporation: Ballerina

Advertising Agency: ID Branding, Portland, USA
Creative Director: Doug Lowell
Art Director: Jared Milam
Copywriters: Doug Lowell, Charla Adams
Photographer: Steve Bonini
Published: January 2008

SAIF Corporation: Worker

SAIF Corporation: Worker

Advertising Agency: ID Branding, Portland, USA
Creative Director: Doug Lowell
Art Director: Jared Milam
Copywriters: Doug Lowell, Charla Adams
Photographer: Steve Bonini
Published: January 2008

Acura TSX: Howl

Acura TSX: Howl

Advertising Agency: RPA, Santa Monica, CA, USA
Creative Directors: Mark Erwin, Pat Mendelson
Art Director: Mark Erwin
Copywriter: Pat Mendelson
Illustrator: none
Photographers: Olaf Hauschulz, Roxanne Lowit
Aired: May 2008