Why This Ukrainian Campaign Won’t Shy Away From Using the Term ‘War’

Language has become a weapon of resistance for Ukrainians since Russia invaded their country in February. For example, more bilingual Ukrainians are switching to their mother tongue instead of speaking Russian as their primary language, while some Ukrainian citizens and media outlets have stopped capitalizing the words “Russia” and “Putin” to show they no longer…

Ukraine Promotes Bravery as Its Greatest Export

For almost two months, the world has been growing in admiration for Ukraine as it has taken on the aggression of the Russian invasion and against the odds, stood firm. And the country has made sure that the watching world has not forgotten it either. Now, through a campaign set to run across 15 countries…

Publicis Chief Sadoun’s Belief in Continued Growth and Reacting to the War for Ukraine

Despite a start to the year that has introduced several economic tailwinds, Publicis Groupe is confident of its prediction to reach around 5% organic growth for the full year after a first quarter that has achieved a “strong” return in new business and a vibrant performance within its European presence. With total net revenue of…

Are Freedom, Courage and Solidarity Your Brand Values? Stand With Ukraine

Editor’s note: As part of our coverage of Russia’s invasion of Ukraine, creative professionals who remain in the country have reached out with their own personal accounts. Anton Dolhov, a brand strategist, shared the following dispatch. This piece has been edited for formatting and clarity. Over the past few years, I have been creating strategies…

The Ukrainian Ad Agency Persevering in the Face of War: ‘We Want To Work’

On Feb. 23, staff from Kyiv-based creative shop Nebo went go-karting. “It was a team building trip. We went for some delicious food afterwards, everyone was chatting and drinking,” said Olga Kokoshko, the agency’s managing partner. Though enjoying herself, she dipped out of the festivities early to pack for a birthday trip planned the next…

Ukrainian Talent For Hire: Illustrator and Cartoonist Zhenya Oliinyk

Following the displacement of millions from Ukraine after Russia’s violent invasion in recent weeks, sites such as Hire for Ukraine have launched to connect Ukrainian professionals with paying projects and sources of employment. Over the coming days, Adweek will profile some of the creative talents featured on Hire for Ukraine. We encourage you to connect…

Many Western Brands Have Quit Russia. What About the Ones Left Behind?

As Russia’s war on Ukraine continues to accelerate a humanitarian crisis, brands have rightly focused on human tragedy, taking action to support staff and offering civilians aid via donations, products and services. Around 500 advertisers have also cut business ties with Russia in various guises. However, by choice or not, others remain and untangling the…

People Want Brands to Take Action on Russia-Ukraine War, but Not Through Ads

In the month since Russia began its military assault on Ukraine over 450 brands have cut ties with the county. As businesses continue to map out their responses to the conflict, consumers have a message for them: take action, but don’t address it directly in your ads. A study of 2,000 U.K. adults from ad…

Supporting Women in the Workplace Requires More Intent and Nuance Than Ever

This year, Women’s History Month and International Women’s Day celebrations were especially sobering given the evolving situation in Ukraine. We have three organizations there, each of them run by women. As a woman, I know how difficult it can be to run a company while balancing the other roles we play in our lives, including…

Clubhouse Rolls Out Protected Profile Setting

With Russia’s invasion of Ukraine in mind, Clubhouse introduced a protected profile setting to help users ensure that their full profile can only be seen by people they approve as followers. Users of the social audio application can access their settings and toggle on protected profile, which enables them to approve their followers. Only those…

This Campaign Calls on Cities to Name Streets After Ukraine in Show of Solidarity

Amid the ongoing war in Ukraine, a campaign is calling on citizens around the world to rename streets where Russian embassies are located to Ukrainian names. The initiative aims to show global solidarity with the Ukrainian public and create a symbolic act of defiance against Russia’s attempts to defeat the country and its culture. It…

Ukrainian Creatives Urge Brands to Drop ‘Z’ From Logos: ‘It’s the New Swastika’

In recent weeks, the letter Z has become more than the last letter of the alphabet–it’s been hijacked as a symbol supporting Vladimir Putin’s invasion of Ukraine. Visible on the side of Russian tanks rolling into Kyiv, prominent on flags and t-shirts at pro-war rallies in Russia and even taped on the uniform of one…

Brands and Advertisers Can Keep Making a Difference for Ukraine

Over the last few weeks, we’ve heard of hundreds of brands, from fast food chains to tech giants, cutting ties with or suspending operations in Russia in response to the war in Ukraine. Corporate action has been swift and the list of brands leaving Russia grows daily. But when it comes to positive action assisting…

How Breweries Are Using a Beer Label to Support Ukraine

As the war in Ukraine continues to unfold, more brands and organizations from around the globe are stepping in to provide aid or unflinching support. One particularly unifying industry, however, is using its product labels to offer both. To support Ukrainian relief efforts, three creative teams from across the craft brew industry have come together…

Ukrainian Talent for Hire: Creative Director and Copywriter Yaroslav Lerman

Following the displacement of millions from Ukraine after Russia’s violent invasion in recent weeks, sites such as Hire for Ukraine have launched to connect Ukrainian professionals with paying projects and sources of employment. Over the coming days, Adweek will profile some of the creative talents featured on Hire for Ukraine. We encourage you to connect…

300 Ukrainian Media Pros Have Joined Forces to Combat Russian Disinformation

An online campaign has begun through a group of Ukrainian media professionals, and in association with its Ministry of Culture and Information Policy, which aims to create and distribute informative content on the continued invasion of the country. Named “WAW: War Against War,” the campaign was established by around 300 Ukrainians with media backgrounds to…

This Design Project Helps Ukrainians Say ‘Thank You’ for Global Support

As war rages on in Ukraine, two creatives from the country designed a striking project to rally global support and thank those who are standing with Ukrainians. Wieden+Kennedy Amsterdam motion designer Serhii Serbin, who is from Ukraine, teamed up with his Kyiv-based friend and fellow designer Olla Kuzovkina to create a series of downloadable posters…

Ukrainian Talent for Hire: Social Media Marketer Yulia Proskurina

Following the displacement of millions from Ukraine after Russia’s violent invasion in recent weeks, sites such as Hire for Ukraine have launched to connect Ukrainian professionals with paying projects and sources of employment. Over the coming days, Adweek will profile some of the creative talents featured on Hire for Ukraine. We encourage you to connect…

Ukrainian Talent for Hire: UX Designer Anton Valkovskyi

Following the displacement of millions from Ukraine after Russia’s violent invasion in recent weeks, sites such as Hire for Ukraine have launched to connect Ukrainian professionals with paying projects and sources of employment. Over the coming days, Adweek will profile some of the creative talents featured on Hire for Ukraine. We encourage you to connect…

Meta Details More Features for Admins of Emergency Relief Facebook Groups

Meta introduced a set of emergency relief features that make it easier for administrators of Facebook groups formed for those purposes to spur members to take action. Admins will be able to give group members access to anonymous posts, events, files, question-and-answer sessions and, when the group becomes eligible, assisting or requesting help via the…