Hologram of Ukraine President Volodymyr Zelensky Pitches Tech Sector for Support

Ukraine’s president Volodymyr Zelensky has made a surprise appearance at several of Europe’s major technology conferences as a hologram. He is calling upon the sector’s support and investment to rebuild his country at the end of Russia’s invasion, which has desolated it, by offering access to the country’s top tech minds and services. Through 3D…

Google, TikTok and Others Join EU’s Anti-Disinformation Code

Facebook, TikTok, Google, Twitter, Microsoft and other technology companies are preparing to join Europe’s anti-disinformation code to curb the spread of fake news and propaganda. According to an updated “code of practice on disinformation,” a document seen by The Financial Times, big tech companies will be forced to disclose how they remove, block or curb…

What Ukraine Needs From Agencies and Brands at Cannes

The all-out war unleashed by russia (yes, lowercase) has devastated Ukraine in so many ways. By mid-May, more than 6 million Ukrainians–including me–had fled their homeland, with even more getting displaced within the country. The war has taken a heavy toll on people’s lives and homes as well as national infrastructure and businesses–including the creative…

Omnicom Chief Commits to Supporting Ukraine’s Future

“We’re not going away when the media goes away,” Omnicom’s chief executive John Wren promised his Ukrainian employees. Speaking to Adweek as the war being waged by Russia rages on, Wren was adamant in the agency network’s commitment to Omnicom staff and their families–not only now, but after the fighting ends. Omnicom announced on March…

This Project Fights Russian Propaganda by Disguising Ukrainian News as Pirated Entertainment

Misinformation and propaganda have spread throughout Russia since the Russian invasion of Ukraine. The Kremlin has shut down independent media outlets, issued fines or jail terms to those spreading so-called “fake” news about the military and government–and refers to the invasion as a “special military operation.” All this means that, for many people living within…

As Starbucks Retreats From Russia, Pressure Mounts on Brands to Do More

This week Starbucks joined McDonald’s in retreating from the Russian market entirely. However, people still don’t feel like brands are doing enough to help Ukraine, as the Kremlin continues to wage its brutal war. What’s more, they’re placing greater accountability on advertisers than their own governments. Data from Forrester, gleaned from 1500 consumers in the…

McDonald’s Quits Russia for Good After 30 Years

Fast-food giant McDonald’s has announced plans to permanently exit Russia over 30 years after it became one of the first Western brands to open its doors in the country. The fast-food chain, which has started to look for a local buyer to take over the 850 restaurants it owns in the country, said a priority…

Former TBWA Execs Open Agency and Launch With Pro-Ukraine Initiative

A group of TBWA veterans have joined forces with the editor in chief of Nordic newspaper Helsingin Sanomat to launch their own creative agency which has begun with the creation of an initiative that aims to combat Russia’s propaganda following its invasion of Ukraine. The agency, named United Imaginations, was founded by three former TBWAHelsinki…

S4 Capital Chief Sorrell on Its ‘Unacceptable’ Audit Delay And Ukraine War’s Economic Impact

“We are starting again” admitted S4 Capital chair Sir Martin Sorrell, who has described the month long delay of its full year 2021 financial results, which saw its share price fall by over a third in March when announced by PwC, as “embarrassing” and “unacceptable.” The agency network, which owns creative businesses including Media.Monks, revealed…

This Ukraine Fundraiser Asks Other Nations to Imagine War Coming to Them

When Ukrainian President Volodymyr Zelenskyy spoke to Canada’s Parliament in March, he urged Prime Minister Justin Trudeau to picture his own nation facing the kind of endless bombardment that has shattered Ukraine. “Imagine that at 4 in the morning, each of you hears explosions, terrible explosions,” Zelenskyy said. “Justin, imagine that you hear it, and…

Flight, Freeze, Fight: How Ukraine’s Design Studios Are Enduring and Adapting

The following article is from Adweek’s special issue “On Ukraine, by Ukrainians,” published April 25, 2022, and created entirely by Ukrainian writers, editors and artists amid the ongoing all-out war in their homeland. The coronavirus pandemic taught us to survive in the unstable world: to be flexible, learn to work remotely and replenish the reserve…

A 5-Step Creative Curriculum for Post-War Ukraine

The following article is from Adweek’s special issue “On Ukraine, by Ukrainians,” published April 25, 2022, and created entirely by Ukrainian writers, editors and artists amid the ongoing all-out war in their homeland. Education is essential for the post-war recovery of industries–the creative ones among them. The more knowledge we accumulate, the more flexible and…

How Ukraine’s Creatives Are Helping Win the War and Keeping the World’s Attention

The following article is from Adweek’s special issue “On Ukraine, by Ukrainians,” published April 25, 2022, and created entirely by Ukrainian writers, editors and artists amid the ongoing all-out war in their homeland. Ukrainian creatives joke that the author of the legendary phrase “russian warship, go f*ck yourself” should win a golden award at an…

How I Live This War

The following article is from Adweek’s special issue “On Ukraine, by Ukrainians,” published April 25, 2022, and created entirely by Ukrainian writers, editors and artists amid the ongoing all-out war in their homeland. Based in Kyiv, Banda is one of Ukraine’s most awarded creative agencies. With an extensive portfolio of clients including international brands like…

Ukraine: The World’s Film Set

The following article is from Adweek’s special issue “On Ukraine, by Ukrainians,” published April 25, 2022, and created entirely by Ukrainian writers, editors and artists amid the ongoing all-out war in their homeland. For a number of leading Ukrainian producers and filmmakers, global names like Dior, Diesel, and Mercedes, Miley Cyrus and Foals have become…

Adweek Special Issue: ‘On Ukraine, by Ukrainians’

The newest issue of Adweek marks an unprecedented moment in the magazine’s 43 years of publication: We, the editors, have handed off control of the publication. The result, published April 25, 2022, is an issue created entirely by Ukrainian talents whose lives and livelihoods have been upended by war. “On Ukraine, by Ukrainians” was staffed…

War-Life Balance: How the Lives of Ukrainian Creatives Have Been Reshaped by War

The following article is from Adweek’s special issue “On Ukraine, by Ukrainians,” published April 25, 2022, and created entirely by Ukrainian writers, editors and artists amid the ongoing all-out war in their homeland. After Feb. 24, life is never gonna be the same for any Ukrainian. The brutal and unprovoked russian invasion has changed the…

The Origin Story of Ukraine’s Creative Industry

The following article is from Adweek’s special issue “On Ukraine, by Ukrainians,” published April 25, 2022, and created entirely by Ukrainian writers, editors and artists amid the ongoing all-out war in their homeland. Aug. 24, 1991. The Supreme Soviet of the Ukrainian Soviet Socialist Republic declared the independence of Ukraine. After the soviet dictatorship, Ukraine–an…

How to Understand—and Fall in Love With—Ukrainian Culture

The following article is from Adweek’s special issue “On Ukraine, by Ukrainians,” published April 25, 2022, and created entirely by Ukrainian writers, editors and artists amid the ongoing all-out war in their homeland. For centuries, Ukrainian culture existed not due to historical context but despite it. Oppression by neighboring states led to its fight for…

From the Editor: Ukraine’s Creative Resistance

The following article is from Adweek’s special issue “On Ukraine, by Ukrainians,” published April 25, 2022, and created entirely by Ukrainian writers, editors and artists amid the ongoing all-out war in their homeland. The past two months have thrust me into a wild storm of emotions and thoughts. I swung from feeling completely lost in…