Hasta La Creative!

Direcionada aos espectadores mais jovens, a campanha ‘Awkward Family Viewing’ para a HBO Go consegue ser divertida e ao mesmo tempo pontual. Os spots destacam trechos de séries como “True Blood”, “Game of Thrones” e “Girls”, nas quais algumas das cenas talvez fossem desconfortáveis demais para assistir rodeado pelos pais no sofá da sala, e destaca a grande vantagem de assistir esses seriados via HBO Go – você pode fazê-lo bem longe dos seus pais.

Em geral, os vídeos brincam com as cenas mais ‘explícitas’ dos seriados, mostrando quão incômodo pode ser apreciar esses momentos ao lado do seu pai ou da sua mãe.  No entanto, os spots mais divertidos retratam também aquelas enervantes situações com gente perguntando quem era mesmo aquele personagem, se aquele ator era o mesmo de um outro filme que assistiram recentemente, ou quando os pais parecem querer aproveitar o momento do seriado para dar alguma lição de moral ou se mostrar ‘prafrentex’.

Os spots vão circular no BuzzFeed e nos canais do Twitter e do YouTube da HBO.

Post originalmente publicado no Brainstorm #9
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I was speaking with a co-worker today and we began talking about how, with the recent major decrease in the economy and spending, companies have stopped using their employee’s brains and are doing the bare minimum to keep themselves afloat. This is probably the worst idea companies could do at this time.

Businesses are no longer buying marketing and advertising spots in order to save money. This move has killed off corporations and lesser known counterparts have taken their places. Why? Because the smaller companies didn’t forget to use a strategy.

It doesn’t necessarily mean that one product was better than another. It’s because the little guys took the money that they had reserved for advertising and marketing and actually used it for… surprise, those very things. They created a campaign and a strategy. While the big guys sat on their hands and saved their money, the lesser known of the two became the top seller.

Here’s another analogy to put it into perspective. Remember the guy in your high school that every girl had a crush on, but he really wasn’t that great? Well, he had a strategy… and it worked. Whether it was being rude to girls, ignoring them, or playing some other mind game, he had a strategy. The rest of the male population only knew they liked a girl and that was as far as they got.

Advertising and marketing are the same. It’s all about the strategy. And in the eyes of the consumers, when a relatively unknown product becomes better than the more well-known and ubiquitous substitutes, a great advertising campaign and strategy could really establish brand equity.

Perhaps the best strategic campaign is HBO’s “True Blood.” Not only did it have fantastic print ads, but it also introduced interactive sites, games, and a carbonated drink called “Tru Blood” that is portrayed as a synthetic blood drink in the actual show. It even brought in other vendors such as BMW’s MINI Cooper.

Let’s go back in time to the 1680’s, where the word strategy was developed. The term, meaning “to lead,” originated from the field of battle. It’s the science or art of combining and employing the means of war in planning and directing large military movements and operations.

A business could have the best product or idea, but if there’s no strategy, there’s no competition. So go to war, strategize, and be victorious.

Megan Green is a freelance propagation planner who has had her work published on PR News Wire, as well as many other outlets. Contact her on LinkedIn, Facebook, Twitter, or at megankategreen@gmail.com.