LONDON – The Local Radio Company has withdrawn from the London Stock Exchange, marking the latest phase in the company’s transformation since it was acquired by radio group UKRD.
LONDON – MPs have again criticised rules governing the scope of BBC Worldwide’s activities and attacked its “arrogance” over the 2007 purchase of Lonely Planet.
COMMENT – Dan Douglass, executive creative director at Meteorite, believes DDB Brasil’s notorious ‘Twin Towers’ viral raises a big issue: the danger that viral is just an expedient medium for work that can’t get aired anywhere else.
O surfista-cantor Jack Johnson encontrou uma maneira simples e eficiente de promover o seu novo álbum ao vivo, “En Concert”, através do Twitter.
Você acessa twitter.jackjohnsonmusic.com, e é convidado a se logar no Twitter para enviar uma mensagem pré-escrita para os seus seguidores, podendo ainda adicionar 24 caracteres. Assim que você mandar a twittada, ganha o download de uma música do novo disco.
Simplicidade, recompensa para o fã e garantia de repercussão na internet.
Post originalmente publicado no Brainstorm #9
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Fantasy football for African countries.
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LONDON – Sony Ericsson has kicked off its space hoppers marketing campaign, asking consumers to create their own hopper to take part in an online flash mob.
LONDON – Sony Ericsson has kicked off its space hoppers marketing campaign, asking consumers to create their own hopper to take part in an online flash mob.
LONDON – Pernod Ricard is launching a cinema, press and outdoor ad campaign to support its Chivas Regal Scotch whisky using the concept of chivalry.
LONDON – Porsche, Louis Vuitton and Tiffany are examples of just a few luxury brands that demonstrate a good understanding of digital marketing, according to new research.
LONDON – Peugeot has launched a new website for its customers through digital and eCRM specialist Underwired.
NEW YORK (AdAge.com) — Microsoft wants marketers to see it in a different light — not only as an ad seller but as a smart company full of geeks who can help it solve business problems. And the tech giant is using social media to prove it can do so. Today Microsoft is taking the wraps off a new platform called Looking Glass, a social-media aggregator and monitoring tool.
Advertising Agency: Forchets, Milan, Italy
Executive Creative Director: Niccolò Brioschi
Creative Director Copy: Francesco Montella
Art Director: Andrea Vitali
Copywriter: Andrea Bertolotti
Photographer: L. Scolari / Mozartitalia.com
LONDON – O2 is launching an online SIM-only mobile network called Giffgaff late this year.
L’impressionnante campagne de promotion pour le jeu FIFA 2010 vient d’être lancée. Une manière de montrer la force de la communauté entre le football et le jeu-vidéo. Une publicité produite par EA Sports, sur une idée de l’agence Wieden + Kennedy, Amsterdam.
Le jeu est prévu pour le 2 octobre en Europe.
LONDON – Albion London is launching a new O2-backed online-only mobile network that encourages users to get involved with the brand by creating content, suggesting new business ideas and product innovations.
As part of Dove’s famous campaign for real beauty the put prepared weight sclaes in girls locker rooms of schools and public swimming pools. When in use they display a simple truth: real beauty can’t be measured in kilos.
“Real beauty can’t be measured in kilos.”
Advertising Agency: Ogilvy & Mather, Düsseldorf, Germany
Creative Director: Robert Brünig
Art Director / Illustrator / Photographer: J.Jesús Fernández Jiménez
Copywriter: Marc Hässicke
NEW YORK (AdAge.com) — Do online advertisers need protection against Google and the other ad networks they deal with? And should new federal regulations be enacted to provide that protection? Those were central issues at a Monday Advertising Week panel exploring a proposed "bill of rights" for online advertisers. Among the five panelists was Benjamin Edelman, the Harvard Business School professor who wrote the proposal that has been widely distributed by Advertising Week organizers.
LONDON – Train operator Southeastern has renamed 12 of its high-speed trains after British Olympians.
Brother uses its own printing for make discover, in a very wide size, the quality of printing of its new product. This event has been realised in Paris last week. Advertiser: Brother Agency: Grey Paris
LONDON – Virgin Atlantic has launched a service allowing prospective passengers to organise travel documents including visas when they book their ticket online.
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