Hasta La Creative!

LONDON – Sky has struck a deal with digital TV provider IP Vision to make its content available via a Freeview set-top box.

LONDON – NME, IPC’s flagship music magazine, is launching a new iPhone application that will allow users to view its rock photography on mobile phones for the first time.

LONDON – MySpace has poached MTV’s executive vice-president of digital advertising, Nada Stirratt, as chief revenue officer, amid a string of new hires.

“Granny’s fries without the Granny”

Advertising Agency : Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Art Director: Cedric Auzannet
Copywriter: Benjamin Dessagne
Photographer: Achim Lippoth
Retouching : Stefan Kranefeld
Head of Art : Elena Mazzanti
Published : October 2009

LONDON – Sega is using The Daily Mirror’s football website to offer fans a free demo of its Football Manager 2010 before it goes on sale in two weeks.

LONDON – IPC’s music weekly NME has launched an iPhone app that enables music lovers to download exclusive photos of rock stars.

Michelin launched its first global advertising campaign last week to shine its headlights on Michelin’s USP high beams, illuminating the many benefits derived from its distinguishing characteristics. Its theme, “The right tire changes everything,” aims to drive this point home.

Michelin tires simultaneously deliver enhanced braking power, greater longevity, and superior fuel efficiency. The campaign illustrates by using the right tires, consumers can reduce fuel consumption, increase safety, and extend tread life.

The campaign features the iconic Michelin man, Bibendum, in an animated world, assisting troubled motorists and replacing their defective tires with Michelin tires, which he pulls from his body. I know what you’re thinking: Why can’t I get rid of the tires around my waist as easily as Bibendum? To answer that, you’ll have to take the advice of Esurance’s ad campaign, and “get animated.” Bibendum apparently has all the answers.

Created by TBWA, a New York-based agency that gained Michelin’s worldwide account last summer, Michelin’s campaign will appear across TV, print, and online outlets in the United States first, then in Europe and Asia in early 2010, and in Africa, the Middle East, India, and South America at a later date. The U.S. campaign features an enhanced digital strategy that introduces the official Michelin Man Facebook page and YouTube channel.

Visit michelinman.com/the-right-tire for more information.

Rohan Raj. Syrupy schmaltz. Finessing perpetual cadence. Boundless behemoth. Absence of mutual exclusivity? Priceless. Reach him via Twitter or LinkedIn.

Advertising Agency: DDB, Milan, Italy
Creative Directors: Francesco Taddeucci, Luca Albanese
Art Director: Alessandro Campani
Copywriter: Stefano Guidi
Photographer: Stefano Morini
Published: October 2009

LONDON – Ofcom has no plans to launch an investigation into Dannii Minogue’s off-the-cuff remark about the sexuality of ‘X Factor’ contestant Danyl Johnson despite receiving 4,000 complaints.

Des superbes installations et peintures murales par l’artiste italien Esther Stocker. Un travail autour du minimalisme et de la géométrie en noir et blanc, avec ces sols, murs et plafonds remplis d’éléments graphiques en 2D et 3D. Plus d’images dans la suite.

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