SAN FRANCISCO (AdAge.com) — Travelocity's best-performing online ad campaigns came after the No. 2 online travel agency sought to deliver customized messages based on its visitors' site search history.
SAN FRANCISCO (AdAge.com) — So far, industry observers are unmoved by the buzz for Droid and give it long odds in its bid to become the next ubiquitous handset.
Kim Stewart, director of marketing at Owater, talks about why the sports-beverage brand shuns formal focus groups, why there's a need for new kind of sports drink and how the beverage is tackling the competition.
NEW YORK (AdAge.com) — As marketers squeeze every ounce of fat out of budgets, agency executives are decrying the power of procurement executives, fearing that as the discipline grows, marketing — already struggling to prove its value in an age obsessed with return on investment — could see quality nickel and dimed to death.
Liberal-arts degrees are not only more interesting and personally rewarding in their own right, they are also more supportive of a career in advertising over the long run.
It doesn't matter if you win or lose, it's how you play the game. Baloney, say major marketers who are apparently tired of paying hefty sponsorship fees no matter if their teams win or lose.
With apologies to David "Top 10" Letterman … here's some lessons you can take away from NBC's Jay Leno experiment.
Começou na semana passada a 33a Mostra de Cinema de São Paulo. Uma das formas mais interessantes de acompanhar e montar roteiros pessoais de filmes é o site Guia da Mostra.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Reko Rivera and Bobby Hartman’s iPhone costumes take an obsession with Apple products to particularly tech-savvy extremes for Halloween 2009. They teamed up with John Savio and John Matthews to recreate…
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“Benefiting from the name of the newspaper, Al Balad (The country), an ear panel was booked as a continuation of the publication logo on the anniversary campaign launch date creating a bold statement “The Country is Celebrating”. As a revealer, an inside half page was booked on the same day carrying Spinneys logo, offers and 11th year anniversary logo. Also see Celebrating prices.”
Client Name: Spinneys Supermarket
Media buying concept: Marketing Department of Spinneys
Campaign creative work: Team Y&R, Lebanon
Media booking: Media Associates
Découverte de l’élégant canapé, “Umarmung”, aux formes courbées et au design très réussi. Equipé d’un support en acier, il a été imaginé par le studio Cheungvogl composé de l’architecte canadienne Judy Cheung et du designer Christoph Vogl. Plus d’images dans la suite.
(TrendHunter.com) This adorable selection of autumn amigurumi is from Etsy artisan Cute Designs UK. Amigurumi are tiny knitted and stuffed creations that are meant more as collectibles than toys for children. While they’re…
(TrendHunter.com) ‘Under One’s Power’ by Justin Tan is a condensed photo shoot that captures the matriarch of what appears to be a well-heeled household. With a tailor and housekeepers on hand, the model primps and chats…
The Department of Health is launching a new set of TV and poster ads warning about the dangers of spreading swine flu.
Une belle idée et campagne publicitaire réalisée par l’agence 303 en provenance d’Australie. Une insertion dans un magazine sous la forme d’une double page, qui met en avant une des armoires de la marque Ikea. Plus d’images dans la suite.
(TrendHunter.com) Although fall is coming to an end, I feel that I have stumbled upon these H Fredriksson Fall 2009 images at just the right moment. Although, according to Fab Sugar, she was inspired by Ingmar Bergman’s…
(TrendHunter.com) Nicolle Clemetson is a photographer out of Phoenix, Arizona who has masterfully captured regular people, who have tattoos, in a way that is visually striking. From the saintly man with the Jesus flask…
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