Hasta La Creative!

Alguém ainda presta atenção nas previsões do tempo? Exceto quando se prevê algum fenômeno incomum, o dia a dia dos apresentadores de metereologia são repetitivos e enfadonhos. Imagine então para quem assiste.

Aqui vão duas ideias para fazer as pessoas prestarem atenção no que você tem a dizer, caso seja um homem/mulher do tempo, é claro:

O clima em Los Angeles é tão igual, que Mark Thompson, da Fox, resolveu simplesmente dançar enquanto as informações passavam na tela. Não abriu a boca nem por um segundo, e ainda ganhou nota no final.

Utilizando informações do The Weather Channel, os nerds Natallia Tolmachev, Paschenko e Talmacheu tiraram a informação climática do tradicional gráfico com sol e nuvens. Criaram o obama-weather.com, em que você pode ver que roupa o presidente do mundo utilizaria de acordo com a temperatura para os próximos cinco dias. Se preferir, pode ver a mesma previsão com Bender, House e Angelina Jolie.

Podia muito bem ser uma ação do próprio Weather Channel. Nessa matéria da CNN você pode ver a história por trás do obama-weather.com.

| Via Boing Boing e Blog de Guerrilha

Post originalmente publicado no Brainstorm #9
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LONDON – Danielle Crook is to return to Vodafone as brand director UK.

LONDON (AdAge.com) — The U.K. government is facing international embarrassment over its failure to safeguard British citizens' privacy from behavioral targeting on the internet.

LONDON – IPC Media posted a rise in pre-tax profit in 2008, according to the latest accounts filed at Companies House.

LONDON – NatMags, publisher of magazines including Cosmopolitan and Esquire, reported a pre-tax loss of £42.8m in 2008, down from a £15.9m profit the year before.

LONDON – Haymarket, publisher of Media Week, posted a 43% drop in pre-tax profit to £4.5m in 2008, after taking a £7.2m hit for what it termed a “significant reorganisation” relating to the recession.

LONDON – The Chrysler and Dodge car marques will be phased from the European market under plans by new owner Fiat to rejuvenate the company.

Jonathan Harman, president of Carlson Marketing UK and EMEA, is a direct agency veteran: he spent 10 years with Omnicom at both WWAV Rapp Collins and Claydon Heeley. He left Claydon Heeley after three years as MD in 2004 – the year it scooped Campaign magazine’s Agency of the Year.

by Josh Fahey

The Mac ads from Apple are among the most iconic in the past decade, but they seem to be getting creatively stale, a little mean, and, dare I say, a bit desperate. The latest three spots are all aimed at the Windows 7 launch. The common hook Apple keeps hanging its hat on is being number one in satisfaction. Great. That’s a good thing and certainly worthy of talking about, but that PC guy can’t be all bad. Can he? Is Apple being fair?

I don’t want to debate a bunch of Mac diehards on the technical differences between the machines and operating systems. I don’t think Apple is being fair. These ads create the perception that PC’s are drastically inferior and riddled with problems. In creating this perception, they alternately imply that Macs are superior in every way and have no problems at all. Despite what people say, this simply isn’t true. There were many minor-to-severe problems, some are ongoing, when people upgraded to Apple’s new Snow Leopard operating system in September. You can read about them here,  here, here, and even here on their own discussion board.

I’m not saying Apple makes bad software; they don’t. In fact, it’s really good most of the time. However, Apple went through many of the same problems any developer will inevitably go through when changing or upgrading an operating system. I think a lot of people understand this, but I also think a lot of people who don’t know much about computers draw unfair conclusions about Macs and PCs from these ads.

Inevitably, if Apple continues down this path, they’ll lose favor with people. I believe they already have. You can see a lot of comments from Mac fans who don’t like the ads anymore. People don’t like being lied to or deceived. Ultimately, though, people grow tired of ads that attack another product instead of those that highlight their own attributes.

LONDON – Barclaycard has announced plans to buck economic conditions by recruiting 50 new marketers over the coming months.