LONDON – US chocolate maker Hershey is reported to have received the go-ahead from the charitable trust that controls it to make a counter-bid to Kraft’s hostile $16.9bn (£10.4bn) offer for Cadbury.
LONDON – Tribal DDB has poached OgilvyOne’s global digital planner Patrick Rona to head up its European operations.
In Tot Mom, Sydney Theatre Company’s latest production, Steven Soderbergh has created a compelling look into how a crime can come to grip an entire nation through intense media and public attention. We worked with Sydney Theatre Company to create an outdoor, press and online campaign for the production that turns the media and public attention of the case into the advertising itself. The website acts as a platform through which users can discover and investigate the Caylee Anthony case through the mass of media it has generated. The site also offers the public the opportunity to leave their own comments. The comments left on the site are then used in the posters and press advertising, creating a recurring cycle of opinion, interpretation, and discovery. http://www.sydneytheatre.com.au/2009/tot-mom/talkback/
Advertising Agency: Clemenger BBDO, Sydney, Australia
Executive Creative Director: Richard Maddocks
Creative Director: Nic Hodges
Art Director: Chris Badger
Copywriter: Nic Hodges
Web development: Brent Della Valle, John Knuttson
Published: December 2009
In thsi new viral video for Axe, this sexy girl has an issue with boy’s balls… How can the boy keep their balls clean? I bet Axe has an answer to make girls closer to your balls. Advertiser: Axe More great ad campaigns for Axe: Axe + water = women The axe effect: sexy girl with ketchup… […]
Spécialisé en design d’intérieur pour de nombreux restaurants, voici un exemple concret d’un des meilleurs travaux de l’architecte italien Pierluigi Pui. Il s’agit du lieu d’Olivomare à Londres, avec ses murs et facades inspirés par de nombreuses références à l’univers marin.
LONDON – Kia is launching a £3.5m ad campaign to promote the fact it is extending its seven-year warranty across its entire range.
LONDON – Meteorite has been appointed by Cisco for its pocket camcorder Flip Video, following a pitch against undisclosed agencies.
LONDON – The UK marketing services sector remains profitable and well-run despite the impact of the recession, according to Kingston Smith W1’s annual survey on financial performance, which will be published in Campaign next week.
LONDON – Electronic Arts is reviewing its estimated £80 million pan-European media planning and buying account, with the aim of consolidating the business into one agency.
LONDON – Anomaly is launching its first work for Diesel, a campaign that encourages consumers to “be stupid”.
LONDON – Mans and Johan Tesch, the brothers who founded Sweden’s award-winning digital agency Tesch & Tesch, are launching a London start-up.
LONDON – The Conservative Party is to issue a final warning to advertisers that it would legislate to ban the use of sexual and violent images in ads aimed at children.
(TrendHunter.com) For the day of January 13th, these are the Top 20 trends, which include Otherworldly Shoes, Aircraft Graffiti and Twitpics as News. The rankings are based on hundreds of thousands views and 98 new trends…
Quando duas das maiores franquias do entretenimento juntam forças é sucesso garantido. Ou não.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Fire the Chef 2 is a clever followup series to a Worth1000 photoshop contest held a while back with the theme: strange meals from around the world. Of course, these dishes are the devilish concoctions…
CHICAGO (AdAge.com) — Minneapolis-based Olson continues its year-long new-business winning streak as insurer Northwestern Mutual has named the ad shop its new agency of record.
MINNEAPOLIS (AdAge.com) — The week began with a remarkable run of news that seemed more Entertainment Weekly than Time: Conan O'Brien and Simon Cowell are out. Jay Leno and Sarah Palin are in. Ellen DeGeneres will soon appear, and Charlie Sheen never left, nor did his viewers. But the horrific Haitian earthquake put it all back in perspective.
Falei algumas vezes sobre como algumas empresas estão se envolvendo com o universo da música para associar sua marca com o entretenimento.
O rápido avanço desse envolvimento é perceptível. Como exemplo, a Armani Exchange assinou agora um acordo com a Apple para em breve disponibilizar a “A | X Music Series” no iTunes.
A “A | X Music Series” é a plataforma musical da mundialmente conhecida marca de roupas e acessórios. Até então, suas músicas, selecionadas com rigor, só eram oferecidas no site da Armani Exchange e em CDs com as melhores seleções de músicas tocadas nas lojas A | X de todo mundo.
:: Via MediaPost
(TrendHunter.com) Whenever you’re walking through the financial district of a city, you always seem to happen upon some strange corporate art that have you thinking “what the hell is the purpose of these awkward artifacts?”…
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