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| THE ORIGINAL? Monroe “Shock Absorbers” – 2007 Source : Cannes Archive Online Agency : Joe Public Johannesburg (South Africa) |
LESS ORIGINAL : Dunlop “For smooth … comfortable ride” – 2010 Source : Adsoftheworld Agency : K I D, Bangkok, (Thaïland) |
| De sacrées tours jumelles dont l’originalité s’effondre sous nos yeux! |
LONDON – Outdoor media owner Titan Outdoor is considering a number of offers for its UK business, with a decision expected early next week.
LONDON – Dare and its sister Cossette agency Brando have scooped the social media account for Sony Ericsson. The pair landed the business after a pitch against undisclosed agencies.
LONDON – Sharwood’s, the Premier Foods-owned brand, is investing in a peaktime food series to be shown on Five.
LONDON – Momentum Pictures, the UK film distribution company, has appointed M2M, the Omnicom-owned media agency, to handle its £9 million media planning and buying business.
LONDON – Stars appearing on the last series of X Factor saw a major boost to their sales and more radio airplay following their performance, according to figures from The Nielsen Company.
HONG KONG (AdAge.com) — Why hasn't Google figured out a way to dent the lead in China of front-runner Baidu? An early start and local market knowledge helped Baidu beat Google, but so did piracy, nationalism and corruption.
NEW YORK (AdAge.com) — Unauthorized paid news apps, appropriating brands such as The New York Times and the BBC, are taking off. Publishers ought to get working on selling their own.
LONDON – Esporta, the chain of health and fitness clubs, has appointed The Communications Agency to handle its integrated account.
LONDON – Email marketing technology company eCircle has expansion plans after receiving a €60m (£53.4m) majority investment from a private equity firm.
LONDON – Ultralase has appointed Leeds-based media agency Principles Media to handle its media planning and buying account, estimated to be worth £4m, without a pitch.
LONDON – Google’s director of strategic partnerships for EMEA Rob Jonas has left the search giant to become managing director Europe of mobile ad network InMobi.
Après la présentation des modèles de la collection 2010 spéciale Star Wars, voici la publicité prévue pour une sortie mondiale dès demain. Un impressionnant film de marque avec la présence de David Beckham, Snoop Dogg, Daft Punk, ou encore Neil Armstrong. A découvrir dans la suite.
Em campanha para ajudar o Haiti, depois do terremoto que devastou a capital do país anteontem, a Cruz Vermelha está utilizando uma plataforma de doações via celular.
Enviando um SMS com a palavra “Haiti” para 90999, é possível fazer uma contribuição de 10 dólares. Infelizmente, só funciona nos Estados Unidos.
A Cruz Vermelha anunciou que, apenas através de SMS’s, já arrecadou 1 milhão de dólares. Um importante número para ajudar o país, e que representa a força e praticidade da tecnologia.
Aliás, diversas notícias reportam o papel fundamental dos celulares, internet e Twitter na divulgação de informações e pedidos de ajuda para a tragédia no Haiti.
Post originalmente publicado no Brainstorm #9
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LONDON – News International has appointed experienced media marketer Barnaby Dawe as marketing director for The Sun and the News of The World.
“New X-MAX. Exceptional transportation.”
Advertising Agency: 1861United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Serena di Bruno, Francesco Poletti
Art Director: Nicola Bolfelli
Copywriter: Emanuele Accurli Abenante
Photographer: Fulvio Bonavia
On Air: January 2010
LONDON – ITV’s screening of the Liverpool versus Reading FA Cup replay won the peaktime ratings battle last night with five million viewers, just beating Channel 4’s TV premiere of ‘Slumdog Millionaire’.
Jack Bauer, o cara mais importante do planeta, no papel de seu alter-ego, Kiefer Sutherland, é o tipo de pessoa que faz apostas. E perde.
Ele apostou com um amigo que o New England Patriots venceria no fim de semana, mas a história foi outra. Como pagamento, ele deveria ir a sua entrevista marcada no David Letterman com um vestido.
Sucesso ontem a noite na CBS, viral hoje na internet. Olha aí:
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Esta é uma ótima maneira de realizar uma promo e obter ganhos de mídia dos fãs que querem o seu produto
Para promover sua nova edição limitada de embalagens, a marca de chicletes Dentyne, da Cadbury, criou um concurso usando o Twitter, nos Estados Unidos.
O participante tirava uma foto de seu cup holder vazio (porta copos do carro), publicava a foto no TwitPic e direcionava a mensagem com a foto para @DentyneGum com a hashtag #emptycupholder. Fazendo isso, o participante ganhava, de cara, um copinho de Dentyne com a embalagem especial.
Mesmo tendo havido outras marcas realizando promos no Twitter, essa se distingue por usufruir de forma criativa do TwitPic, o serviço de publicação de fotos do microblog.
Un travail très réussi de photomotion par l’artiste Mustard Cuffins. De nombreux effets de transition entre les images, et un déplacement à travers la ville. Un film réalisé avec un appareil photo numérique et crée entièrement en stop-motion. A découvrir dans la suite.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
