In summer 2006, a group of marketing executives from St. Louis-based Elasticity decided to make the mustache popular again, all in the name of a good cause. Managing Partner Aaron Perlut explains.
During the past couple years, as the economy and marketing budgets in the U.S. went into a tailspin, global brands have depended on growth in the so-called BRIC (Brazil, Russia, India and China) countries to help prop up their bottom line. And although long-term growth for any global brand will no doubt have to be infused by a strong BRIC strategy, I'd like to remind marketers not to forget about the markets at home that have the potential to become new weapons for domestic growth.
New viral video for the anti tobacco campaign with the helpers.
Advertiser: EU Commission
Great interactive idea from Playboy, the casting playboy is recruiting the next playmate via internet.
Playboy is using the website below to allow sexy girls at home to take themselves in pictures with a webcam.
Then, the users like myself can rate the playmates! Have a look on this sexy[…]
Voici différentes facettes du travail de designer et graphiste Melvin Galapon, vivant actuellement à Londres. Une liste de clients déjà remplie avec Wallpaper, The New York Times ou encore The Guardian. Une combinaison d’illustrations et d’installations à découvrir dans la suite.
LONDON – Kraft Foods, the new owner of Cadbury, has identified yearly cost-savings of $675m by 2012 as it looks to shore up investor confidence about the wisdom of its £11.7bn acquisition of the UK chocolate maker.
LONDON – Kraft Foods, the new owner of Cadbury, has identified yearly cost savings of $675m by 2012 as it looks to shore up investor confidence about the wisdom of its £11.7bn acquisition of the UK chocolate maker.
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UPS is out with a new campaign that broke this past Sunday during the Daytona 500.
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LONDON – JCDecaux has installed six large-format billboards in the Trafford area of Manchester, after winning a competitive tender for the sales, design and marketing of the structures.
Have you got the skills to become one of the Fruit Shoot 2010 Juice Crew? The big hunt for the all new Juice Crew is coming soon, and you could be one of the stars in this year’s TV adverts. If you’ve got the skills, then get practising and show us your Juice!
Find out more at; http://bit.ly/FruitShoot
LONDON – Northern & Shell’s OK! magazine has launched a scratchcards website in a bid to generate extra revenue.
LONDON – I-level has launched its first dedicated digital creative advertising division and has appointed Alex Miller to lead it.
LONDON – Jordans has launched a TV campaign to highlight the natural ingredients used in its muesli range.
De nombreux clichés à découvrir sur le portfolio de Ross Brown, photographe néo-zélandais. Un très bel univers, un sens de la mise en scène et beaucoup de retouches et de post-production. Plusieurs exemples sont disponibles dans la suite de l’article.
(TrendHunter.com) This 100 lb giant hamster is real and is living as a pet in the Texas home of owner Melanie Typaldos. Melanie was introduced to the largest rodent species in the world, a Capybara, on a trip to Venezuela…
LONDON – Cadbury is ramping up its digital activity in the run up to Easter with the launch of its first augmented reality game for its Crème Egg brand.
NEW YORK (AdAge.com) — Despite becoming the most-watched event in TV history, this year's Super Bowl did not deliver positive buzz for every marketer that advertised during the game. The Colts lost in an upset, but brands such as Ford, Budweiser, KGB, Electronic Arts and Volkswagen also took a beating.
LONDON – Tesco Bank has hired HSBC marketer Chris Pitt in the role of director of marketing.
(TrendHunter.com) Conferences for kids, inflatable multimedia and holograms. Today we hunt: MEETINGS 2.0.
10. If you know a high school junior who goes above and beyond, they may be interested in the TED Conference for…
A decade ago our digital lives were confined to e-mail, some web surfing and an occasional online purchase (for the braver among us). A mere decade on, and our lives are increasingly being lived online. The unfortunate result is that the trust gap is more "gaping" than ever.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
