LONDON – Newspaper groups have attacked the BBC’s plans to launch a range of free news and sport apps, claiming it will undermine commercial publishers in a “potentially” important’ sector.
Incrível como idéias muito simples caem como luvas para algumas marcas.
Usar consumidores reais nas campanhas não é uma novidade. Fazer um site onde você pode subir sua foto e concorrer, também não é.
Mas a Benetton, que sempre ilustrou suas campanhas privilegiando a igualdade, e transformou isso em um valor de sua marca, acertou em cheio fazendo justamente um projeto que não é novidade, mas que é tão acertivo que merece destaque e respeito.
Um concurso para qualquer pessoa do mundo se transformar na cara da Benetton. Nada melhor para ilustrar a igualdade e a beleza global do que trazendo as pessoas para perto.
Os critérios da competição são os seguintes: 100 ganhadores vão receber um vale compras de 200 euros, 20 desses ganhadores vão ser levados a NY e participarão do catálogo Outono/Inverno 2010.
O que eles procuram? Algo diferente, não convencional, surpreendente e real. Não é só na aparência, eles querem alguém que se destaque pelo que realmente é.
Então passe lá, participe e vote. É pra todo mundo.
/ via Lelê
Post originalmente publicado no Brainstorm #9
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LONDON – Nokia is offering would-be showbiz reporters the chance to realise their dreams, as part of a launch campaign for its smartphone, X6 16GB.
Présenté à Barcelone cette semaine par la marque HTC, voici ce mobile multi-touch tournant sous Android 2.1 avec un design entièrement unibody. Une coque en alluminium pour ce téléphone baptisé “HTC Legend” et équipé de la nouvelle version de l’interface HTC Sense.
LONDON – Close to £40 million in extra advertising revenue is set to pour into the TV market as advertisers commit more than in early 2009.
LONDON – Ladbrokes has reported a 32% drop in profits with the bookies blaming the recession and bad weather.
LONDON – Britax Excelsior, the manufacturer of children’s car seats, has appointed M2M, the Omnicom Media Group agency, to handle its media planning and buying.
LONDON – Honda has hired Starcom MediaVest Group to handle its consolidated €150 million media planning and buying business across Europe.
LONDON – Digital Radio UK, the company responsible for preparing consumers for the digital radio switchover, has appointed Abbott Mead Vickers BBDO to handle its advertising account.
LONDON – UKTV channel Dave has signed a two-year deal to sponsor the Broadcasting Press Guild’s annual Television and Radio Awards, which recognise outstanding programmes and performances from the preceding year.
LONDON – Wunderman has appointed Janet Snedden, the former managing director of Tangible Data, as its new director of data.
Voltando aos anos 1980, a Adidas relançou seu clássico tênis ZX 500, que já era inspirado nos videogames daquela época, leia-se: Atari. E sendo assim, dessa vez colocaram o modelo no mercado com o seu próprio game-retro.
Contido em um pendrive bracelete, o jogo “ZX Runner” é protagonizado pelo próprio tênis. Um simples 8-bit em que você deve escalar paredes, pular obstáculos, e executar movimentos de acordo com a música até encontrar a saída no
O game pode ser jogado em qualquer computador, e vem com a compra do tênis na loja online da marca.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) ‘Cabeza’ by Jorge Miguel is a series of close-up portraits of men and women. The portraits are beautiful yet haunting. The inner darkness of each character is displayed through the elaborate makeup and…
LONDON – Marks & Spencer is launching a new recycling scheme in partnership with local authorities, as part of an effort to improve its green credentials and achieve direct access to recycled material for use in its packaging.
LONDON – Ford is encouraging consumers to take a trip down memory lane through a new direct marketing campaign created by Orchestra.
LONDON – Integrated agency GyroHSR has partnered with data-marketing specialist Blueberry Wave, to launch a data practice branded Gyro Wave.
LONDON – Pepsi Max is increasing its spoiler efforts around Coca-Cola and its partnership with the World Cup, by launching an Africa-themed marketing campaign featuring world player of the year Lionel Messi, Didier Drogba and Frank Lampard.
LONDON – PayPal, the online payment company, has kicked off a pitch for its advertising account and is in the process of meeting with agencies.
LONDON – BBDO has appointed Peter Sherman, the managing director of BBDO West in San Francisco and Los Angeles, as its managing director for EMEA.
LONDON – The IPA has secured the opportunity to represent the UK advertising industry at the World Expo in Shanghai.
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