(TrendHunter.com) Hydrofloors are one awesome innovation. Now you don’t have to sacrifice a room in your home to own a swimming pool. The vertically movable floors of the Hydrofloors allow you to have a usable room when…
Um currículo é o seu principal meio de “promoção pessoal”. É nele que você agrega todas as informações pertinentes sobre sua vida pessoal e carreira, numa tentativa de convencer alguém que você é o melhor a ser contratado.
Nesse meio em que trabalhamos (publicidade e marketing), mostrar os nossos diferenciais é o fator mais importante.
Um redator britânico se mostrou bastante criativo, não por criar qualquer campanha surpreendente, mas por ter pensado em um meio inovador de se promover.
Ed Hamilton criou um currículo baseado no Google Maps, colocou seus dados pessoais e pontuou todos os pontos no mapas por onde ele já percorreu.
A idéia é tão original que a estratégia de Hamilton está circulando pela internet. Quanto tempo será que vai demorar para ele ser contratado novamente?
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Apparently, Gothamist editor Jake Dobkin has no love for the New York Times.
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When looking for a job, it's absolutely valuable to have a presence online and to naturally share a fresh stream of content. But you should be careful of over-sharing and retweeting just to expand your online footprint.
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You know those OnStar commercial that are based on actual customer calls? Boring right?
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Advertising Agency: FP7, Oman
Creative Director: Noufal Ali
Art director: Noufal Ali
Copywriter: Arun
Photographer: Stock, Sanoop Ramachandran
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Why are we writing about this crap? Why do we ever write about this crap? Banned ad! Woo hoo! Look at our banned ad! It’s so controversial, It’s so offensive.
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NEW YORK (AdAge.com) — Pharma giant Pfizer has consolidated under Carat all of its media buying for Wyeth DTC brands, industry executives say. The additional business was previously handled in-house by the Wyeth division and is estimated to be worth some $250 million in billings.
Marketers and agencies may at last surrender to the inevitable logic in having women not just create, but manage the development of conversations with other women.
O vídeo abaixo mostra a participação de diversas pessoas na busca das pistas do ARG para o filme “Tron Legacy”, que comentamos aqui há cerca de duas semanas.
A ação aconteceu em 25 cidades pelo mundo, onde as dicas online levavam a um agente nas ruas com a camiseta “Flynn Lives”, entregando códigos que completaram as imagens do site Zero Hour. Esse processo de investigação pelos fãs levou 9 horas e 25 minutos.
Mas isso era só parte do mistério, já que esse mesmo vídeo contem mais códigos no canto superior direito. Colocando todos os números em sequência, uma nova (e bizarra) URL foi revelada: http://5xrp2tk0p10ixnl7ga4e82an3s.net. Era um complicado quebra-cabeça, pelo menos foi o que os produtores imaginaram, mas levou apenas 20 minutos para que os usuários do fórum Unfiction decodificassem a mensagem.
Tudo resolvido, e mais um novo endereço: program-glitch-esc.net. Dessa vez, nada de mais um mistério, e sim o novo (e incrível) trailer do filme em glorioso HD para download.
O intrincado caminho garante uma simples, mas poderosa, situação: os fãs e interessados de verdade é que viram o trailer primeiro. Obviamente, poucas horas depois foi parar no YouTube, publicado inclusive oficialmente pela Disney. Mas ainda assim, o que importa é a recompensa para quem se dedicou.
Post originalmente publicado no Brainstorm #9
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"Will Ad Age notice a 3-year-old interactive agency based in Arkansas?" That was the question that crossed my mind last spring as the application for Small Agency of the Year sat on my desk, mixed in a stack of RFPs, resumes and reports. We were confident of our mettle, but if I'm honest, I wondered it if it was worth my time.
“The real protagonists this festive season will be your dishes. La Cucina Italiana.”
Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Pier Giuseppe Gonni
Copywriter: Lorenzo Crespi
Photographer / Illustrator: Alessandro Bavari
First viral video form Reebok I have ever seen and I can say for sure it will go viral thanks to the massive presence of cute bottoms.
Advertiser: Reebok
Agency: DDB Berlin
Coup de cœur pour la décoration de l’Arc Paris, situé à Etoile face au monument de l’arc de Triomphe. Un changement radical et spectaculaire du lieu, après 4 mois de travaux. A noter les nombreuses audaces en matière de design et un style contemporain conçu par Samy Chams.
As usual Apple is using simplicity and it’s efficient for this iPad product demo in a viral video.
Advertiser: iPad Apple
Texting and driving can have serious consequences. That's the message of a new campaign being rolled out by AT&T this week that says, "Txting & Drivng … It Can Wait." The national effort, by BBDO, New York and BBDO, Atlanta, seeks to raise awareness, especially among younger drivers, about the risks of texting and driving.
New York – Spending on digital advertising in the US will overtake print for the first time this year, according to new figures.
LONDON – Ofcom is likely to force satellite broadcaster BSkyB to sell its sports and film channels at a wholesale fixed price to its rivals within the month.
With its 200+ pharmacies across Sweden, Apotek Hjärtat (“The Heart Pharmacy”) is the main contender on the newly deregulated Swedish pharmacy market. Apotek Hjärtat’s idea is to stand by people’s side in all phases of life, in both the ups and downs, in both sickness and health, in good times and in bad – making the great adventure of life as enjoyable as possible until an even greater one do us apart.
Advertising Agency: Åkestam Holst, Sweden
Creative Director: Martin Cedergren
Art Director: Jesper Holst
Copywriter: Monica Born
Account Director: Fredrik Widén
Account Executive: Daniel Sundin
Planner: Dan Landin
Production: ACNE
Director: Popcore (Anders Forsman, Linus Johansson)
Executive Producer: Pål Åsberg
Agency Producer: Alexander Blidner
Post Production: Swiss
Music: Detektivbyrån
Après Philippe Katerine et le groupe Air, voici la nouvelle réalisation du duo de dessinateurs Mrzyk & Moriceau pour ce vidéo-clip de Sébastien Tellier. Sur le titre Look, les illustrations et les tracés s’animent au fur et à mesure des pas de la jeune fille. Produit par Record Makers.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
