Earth hour: switch off lights on March 27

2 viral video campaigns to save the planet by switching off the lights the 27 march.

Advertiser: myearthhour.org

Mini Golf La Bolleur

A l’occasion du Milan Design Week, le collectif La Bolleur en provenance d’Eindhoven (Steie van Vugt, Timon van der Hijden et Zowie Jannink) viennent de réaliser cette série de mini-trous de golf en bois. Une déclinaison complète à découvrir à travers plusieurs images dans la suite.



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Previously on Fubiz

My Media Week: Alastair Bannerman, managing director, Starcom

A peek at the media diary of Alastair Bannerman, managing director of Starcom

Giffgaff joins Chatroulette in brand experiment

LONDON – Giffgaff, the O2-run mobile network, will use ontroversial video chat service Chatroulette to target ‘free-thinking’ customers.

PepsiCo sets health target across entire product range

LONDON – PepsiCo UK has unveiled a 10-year strategy to make its food and drink products healthier.

Pelé to launch sportswear range with viral videos

LONDON – Legendary Brazilian footballer Pelé is to unveil his own sportswear brand at this summer’s FIFA World Cup with a ‘street football’ viral campaign.

Lipton Ice Tea shelves TV ad campaign

LONDON – Lipton Ice Tea is scaling back its UK marketing plans, with industry experts suggesting that the brand could struggle to find favour with consumers here.

British Airways’ YouTube videos win public favour

LONDON – British Airways is winning over consumers with activity rolled out in response to its cabin-crew strike, according to the findings of an exclusive Marketing survey.

COI overtakes P&G with £208m annual adspend

LONDON – The COI has become the UK’s biggest-spending advertiser, after increasing its spend to £208m in 2009.

Google stops censorship in China and moves to Hong Kong

Google has stopped censoring its search services in China following the identification of alleged cyber attacks at the start of the year, and has started to redirect users to servers based in Hong Kong.

Top 20 Trends of the Day (Mar 22) – From Untouched Beautography to Feathered Fake Eyelashes (COUNTDOWN)

(TrendHunter.com) For the day of March 22nd, these are the Top 20 trends, which include Untouched Beautography, Pop Art One-Pieces and Badass Rebeltography. The rankings are based on hundreds of thousands of views and 71…

Turtles Cross Road of Molasses Faster Than Agencies Adapt to Future

div class=”imageleft”a href=”http://www.adrants.com/images/turtle_crossing2.jpg”img alt=”turtle_crossing2.jpg” src=”http://www.adrants.com/images/turtle_crossing2-thumb.jpg” width=”150″ height=”112″ //a/div

It’s very clear change is needed. It’s very clear the changes needed will be very difficult to achieve.
pa href=”http://feedads.g.doubleclick.net/~a/xtZdaQXJgDs67ZF-Aknxd5dvD58/0/da”img src=”http://feedads.g.doubleclick.net/~a/xtZdaQXJgDs67ZF-Aknxd5dvD58/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/xtZdaQXJgDs67ZF-Aknxd5dvD58/1/da”img src=”http://feedads.g.doubleclick.net/~a/xtZdaQXJgDs67ZF-Aknxd5dvD58/1/di” border=”0″ ismap=”true”/img/a/p

Ariel: Fresh

In order to demonstrate Ariel with a touch of Downy’s specially formulated fragrance of just-washed laundry, and the fact that it lasts for up to 5 days, Saatchi & Saatchi, Dubai created special packages that resembled the fresh produce commonly displayed in supermarket aisles. While doing their weekly groceries, shoppers were surprised to find a new variety of produce: freshly laundered clothing.

Advertising Agency: Saatchi & Saatchi, Dubai, United Arab Emirates
Creative Directors: Maru Kopelowicz, Sion Scott-Wilson
Copywriter: Bianca de Silva
Art Directors: Christopher Jones, Masa Al-Kutobi
Additional credits: Leah Gacal, Jihad Hamza, Joanne Miserandino, Stephane Wahlen, Hamid Naqvi, Heidi Afifi, Sameh Goubran, Muhammed Jifri, Hema Patel
Published: February 2010


ReSize

Click Image To Enlarge
Advertising Agency: Leo Burnett, Dubai
Executive Creative Director: Malek Ghorayeb
Creative Director: Yayati Godbole
Copywriter: Abraham Varughese
Art Director: Yayati Godbole
Photographer: Tina Patni
Other Credits: Anil Palyekar
Via [Dubai Lynx]

Same idea crossing twice / On n’a pas déjà croisé cette idée quelque part?

4x4crossing2005
4x4crossing2010
THE ORIGINAL?
Nissan X-Trail SkiPower – 2005
Source : Cannes Archive Online,
Agency : TBWA (unknown country, please help)
LESS ORIGINAL :
Land Rover Defender “go beyond” – 2010
Source : Adsoftheworld
Agency : Young & Rubicam (Italy)
Pas sûr que les créatifs soient blancs comme neige… quoiqu’il en soit c’est axactement la même “piste” créative! Ça fait froid dans le dos.
1 people like this post.

Body Armor Necklaces – Julie Robanos Creates Oversize Statement Jewelry (GALLERY)

(TrendHunter.com) Jewelry designer Julie Robanos has created a collection of oversize necklaces which take body armor accessories to a new level. Statement jewelry is a trend that continues to grow, and with this collection…

Nike Football+: Robinho, Neymar e Ganso apresentam a velocidade do futebol

Nike Santos

Robinho, Neymar e Ganso ensinam a velocidade do futebol brasileiro para a Nike, em um vídeo-teaser para o aplicativo NikeFootball+ Master Speed.

É uma ferramenta que faz parte do programa de treinamento da marca, que será lançada para iPhone, Android e através do site nikefootball.com.

Vai lá santista, pode se gabar.

Brainstorm #9Post originalmente publicado no Brainstorm #9
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No Free Ads for CareerBuilder After Pantsless Ad Pairing


NEW YORK (AdAge.com) — CBS is hoping to zip up a controversy over two ads featuring pantsless people that aired back-to-back during its broadcast of the Super Bowl. One of the advertisers involved later received free commercial time to make up for it, according to two people with knowledge of the situation. But the other now says it doesn't expect to benefit from a similar arrangement, and is frustrated by that outcome.

WWF Earth Hour: Controle o vídeo com a sua luz ambiente

WWF Earth Hour

Para divulgar a Hora do Planeta da WWF, que acontecerá esse ano no próximo dia 27 de março, a The Viral Factory criou um vídeo que pode ser controlado pela luz da sua sala/quarto ou qualquer local em que você estiver.

Ao apagar a luz, a história no vídeo é diferente do que quando você assiste com tudo aceso. Funciona através da webcam, que identifica a luminosidade do ambiente e altera o filme em tempo real.

Você pode assistir as duas versões no YouTube, mas a brincadeira com o interruptor só funciona no link myearthhour.org/lightsoff.


Why Ad Agencies Need to Embrace Value-Based Compensation


It is time for agencies to reassert themselves as the brand- and business-building partner they should be. They should be willing to "co-invest" with their clients by putting a portion of their profit at risk because they believe in their creative marketing solutions, and to reverse the commoditization of our industry.