(TrendHunter.com) Have you ever bought a product in the grocery store, only to take a better look at it and see that it is not the packaging you were expecting? That is what TrustoCorp is all about.
They have replaced…
Do you fancy an adventure trip with your best friend on the road in a nice coupé car accross Europe?
I guess yes, so let me introduce you to the new Renault concept to promote their last cars the New Renault Mégane Coupé- Cabriolet and the Renault Wind.
Renault is launching a web[…]
New viral video campaign for Philips with Philips Cinema Parallel Lines.
Advertiser: Philips
Social networking is more than setting up a presence, and social media is more than just blasting out press releases.
LONDON – Sunday night’s ‘Coronation Street’ was a TV ratings grabber last night as 6.7m viewers tuned in to watch the climax of the soap’s first lesbian storyline, according to unofficial overnight figures.
NEW YORK (AdAge.com) — Less than three years after launching as a unit of McCann Worldgroup to handle work for key client Microsoft, San Fransisco-based T.A.G. is breaking off from McCann to become a stand-alone shop within Interpublic Group of Cos.
Com a queda de audiência jovem, muitos veículos de comunicação impressa recorrem ao grande trunfo desta geração: as redes sociais.
Um dos casos que eu mais gosto de mencionar é o do Nettby, a rede social criada pelo tablóide norueguês Verdens Gang, para estreitar a relação com o público mais jovem e conectado. (confira o post!).
Passam dias, meses e anos, e as redes sociais continuam entre os principais canais de encontro com este público. Porém, a evolução destas ferramentas, como é o caso do surgimento das redes sociais de geolocalização mobile, permite uma maior atenção e um olhar mais amplo ao que pode ser feito.
Nas próximas semanas, em Londres, o Financial Times vai começar uma promo utilizando o popular Foursquare.
A promoção será feita para que as pessoas que fazem check-in em determinadas cafeterias e bares dos centros financeiros da capital britânica e de várias business school da região, possam obter a subscrição premium gratuita do FT. Para um público que sempre é receptível ao “grátis“, o FT pode estar plantando boas sementes.
LONDON – Ogilvy Advertising is launching a high-profile integrated advertising campaign to promote Otarian, a new low-carbon restaurant chain launching in London and New York.
NEW YORK (AdAge.com) — Tire manufacturer Goodyear is shifting creative duties to Omnicom Group's GSD&M Idea City after a four-year run at Interpublic Group of Cos.' McCann, while adding Digitas to its roster as its first interactive agency of record.
Putting your company's resources into supporting a good cause can help increase sales. But is it a wise investment during a down economy? Yes, says Steven Martin of City of Hope. Here's why.
Do you like it when people pay attention to you? When they seem to be giving you their undivided attention, laughing at your jokes, looking deeply into your eyes and seemingly hanging on your every word?
LONDON (AdAge.com) — DDB, Chicago, finally found the top creative it's been seeking for more than two years — in London. Ewan Paterson, executive creative director at London's Clemmow Hornby Inge & Partners, will take over DDB's Windy City creative department beginning in June, according to people familiar with the matter.
LONDON – Coca-Cola is positioning its Oasis juice drink as the perfect lunchtime refreshment in a year-round campaign succeeding the ‘For people who don’t like water’ activity.
The Revolution awards culminated in an evening of celebration, humour and networking, but all of the winners had to work hard to impress a panel of 24 judges before making it up on stage.
LONDON – Four current and former British Airways executives, including two marketers, today stand trial at Southwark Crown Court accused of price fixing.
LONDON – St John Ambulance has launched its first major campaign in fifteen years to show the importance of first aid skills.
A Stella Artois quer encontrar o quinto sobrinho de Jacques d’Azur. Se for você, prepare-se para passar o fim de semana no Festival de Cannes (o importante, de cinema, não de publicidade) com tudo pago.
A promoção só é válida para residentes do Reino Unido, mas o site faz uma ótima integração com seus dados do Facebook, alterando o vídeo de acordo com as fotos e informações reveladas no perfil
A criação é da Mother London, com produção da Unit9.
Post originalmente publicado no Brainstorm #9
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LONDON – BBC Worldwide, the commercial arm of the BBC, is hoping to offload much of the responsibilities of its high-profile magazine division behind Top Gear and the Radio Times following an eight month strategic review.
(TrendHunter.com) Photographer and creative director of Dossier Magazine, Skye Parrott, is trying her hand at curating in the photography exhibition ‘Younger Than I’ll Be’ at BAMart in Brooklyn, New York.
Artists featured…
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