Apr 12

Goodyear Shifts Creative to GSDM Idea City, Names Digitas Interactive Agency

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NEW YORK (AdAge.com) — Tire manufacturer Goodyear is shifting creative duties to Omnicom Group's GSD&M Idea City after a four-year run at Interpublic Group of Cos.' McCann, while adding Digitas to its roster as its first interactive agency of record.

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