Hasta La Creative!

LONDON – Grand Union, the full-service digital advertising agency, has completed its sale to the digital network FullSIX in a deal estimated to be worth £15 million.

New viral video campaign for Puma with football player in Africa.

Advertier: Puma

Une très belle campagne par l’agence DDB Brazil pour le client Fedex Express, sur des clichés du photographe Manolo Moran. L’accent a été mis sur la rapidité avec laquelle la marque délivre à travers le globe. Plus de visuels dans la suite de l’article.

Dans le même esprit : FedEx Express

Previously on Fubiz

• Horizont – Stas Chepurnov
• Google Maps Manipulation
• Nike Sister One

LONDON – The ongoing success of the 3D epic ‘Clash of the Titans’ helped electronics manufacturer Samsung generate an estimated 1.9 million cinema impacts last weekend, according to figures from cinema sales house Digital Cinema Media.

LONDON – The Sun is gearing up for the launch of one of its biggest marketing campaigns of the year to promote its coverage of the FIFA World Cup in South Africa.

LONDON – Anomaly has unveiled its first work for Sony Europe since it won the £50 million account from Fallon last year.

LONDON – SCA, the Swedish personal hygiene company that owns brands including Charmin, Plenty and Velvet, is reviewing its estimated £100 million global media planning and buying account as part of a wider overhaul of its advertising and promotions agency arrangements.

Great ambient media campaign for Nivea Antiperspirant that is regenerating underarm’s skin after shaving.

This billboard is scratched under the arm of the girl and we can see the light bulb behind.

Seen in Parisian underground.

Advertiser: Nivea

Another one in a series on DM case studies by Sanjeev Jasani, VP, OgilvyOne, New Delhi.
To highlight the transformation of the restaurant, West View from offering just continental cuisine to a cuisine that was quintessentially European in nature. Check out how ITC Maurya went about this task.
For many years, West View, the restaurant at ITC Maurya, New Delhi specialized in continental fare. Keeping in mind, competition and shifting trends the restaurant had undergone a total transformation in terms of food and décor and it now served typical European fare. The task at hand was to establish in the minds of customers that West View now stood for all-things authentically reminiscent of the European countryside.

To establish the restaurant’s European lineage by highlighting the décor, the food and of course the largesse of an overflowing European farmhouse’s centre table.
The target audience consisted of the WelcomAward members – ITC Hotels Loyalty Programme base. We also wanted to target the guests who were staying with the ITC Maurya. How do you capture the many different flavours of a continent? The cue was to take into account the mosaic of flavours available across Europe.What could be more perfect to illustrate this mosaic of flavours than by sending a Direct Mailer that encapsulated the many nuances of Europe’s different regions in the shape of a tile.
Each part of the tile opened up to reveal the many flavours of a country. The line on the tile summed up this perfectly by saying: Europe now resides at West View.
The Direct Mailer had a great response with a 15 % response with the weekends seeing a larger turnout.

“Symmetry sucks. New Nissan Cube. Humans aren’t symmetrical why should their cars be? Visit us on cubelist.co.uk”

Advertsing Agency: TBWA\PARIS & TBWA\G1, France
Executive Créative Directors: Eric Holden, Rémi Noêl
European Creative Director: Alasdhair MacGregor Hastie
Art Director: Ingrid Varetz
Copy Writer: Glenn Troadec
Assistant Art Director: Alexandra Chapuis
Art buyer: Carine Galluffo
Photographer: Cindy Gravelat
Account Director: Céline Duval
Account Manager: Raphaël Bouquillon