Hasta La Creative!

LONDON – M&C Saatchi has hired Enyi Nwosu, the managing partner of MCHI, to head planning across the UK group.

LONDON – British Gas, the UK’s leading energy provider, has called a review of its £50 million media planning and buying account.

Un concept original imaginé par l’artiste italien Mauro Lecchi avec ce luxueux yacht, long de 15 mètres, pour la marque Lamborghini. Un travail sur la forme qui s’inspire du modèle de la voiture Reventon. Plus d’images du projet dans la suite de l’article.

Dans le même esprit : Wally Hermes Yacht

Previously on Fubiz

• Infinite USB
• Seat Ibe Concept
• Honda 3R-C Concept

Continuing our series on DM case studies by Sanjeev Jasani, VP, OgilvyOne, New Delhi.
ITC Welcomgroup unlike any other hotels anywhere in India and the world. While they offer the most modern of amenities of facilities and privileges, what sets them apart is the Indian soul – that takes hospitality to a new level. And this is exemplified best by the manner in which ITC engages its guest and customers into the festivities. Diwali being one such fine example. The festival of lights is one of the biggest festivals in the Indian calendar. And ITC becomes an integral part of this occasion by joining the customer in their celebrations at home.

In a festival when customers receive gifts that are consumed and are of utilatiranian value, the challenge lay in sending a gift that was not just clutter breaking but also created an emotional connect. So how do you become a part of the lives of your customers?
To make the gift relevant to the moment and the occasion itself while simultaneously engaging the individual as well as the entire family. It was sent to The Silver Card Tier members of the WelcomAward Loyalty Programme.

To enter the homes of the customer and be a part of the celebrations. And as a guest you come bearing the gift of prosperity and happiness that will attract the blessing and a visit from the Goddess of Goodluck. Create a personal carpet of flowers by hand for the Goddess of Goodluck and Prosperity to walk on. A block was sent with a floral motif carved on it and a series of colours related to the auspicious occasion were also sent. The accompanying card invited the receiver to let creativity flow and use the block to let his imagination take over and create his own carpet. A diya was given to place in the centre, so that the light it emanated would bring to life the colors of the rangoli carpet.

It was one of the most welcomed gifts of Diwali and the receiver of the gifts showed their appreciation by not only making the patterns, but by also taking photographs and sending it to ITC.

(TrendHunter.com) College Humor’s ‘If Stoners Name TV Shows’ is an amazingly reflective commentary on popular television. Not only do we get the accurate view of these shows from the minds of college students, these opinions…

“It barely leave a trace.”

Advertising Agency: Y&R, Bogota, Colombia
Executive Creative Director: Rafa Barthaburu
Creative Director: Jaime Duque, Victor osorio
Copywriter: Juan Valdivieso
Art Director: Jaime Duque, Oscar Muñoz
Producer: Carlos Toro
Account Manager: Alejandro Ellmann

JAMAICA, New York (AdAge.com) — For companies in the airline, hotel and food-service industries, among others, the natural disaster has become something of a chance to shine — or not.

NEW YORK (AdAge.com) — Conde Nast is treading firmly on guarded agency turf by offering creative services to advertisers — even for ads that don't run in Conde Nast properties. The glossy publisher's in-house creative services group known as CND Studios is now accepting client assignments to craft ad campaigns regardless of placement.

NEW YORK (AdAge.com) — With the upcoming launch of the 2011 Fiesta, Ford is changing its approach to marketing new models, and that includes turning its brand over to its fans online.

SAN FRANCISCO – Facebook founder Mark Zuckerberg today announced his vision for the future of the social web and the social network’s new ‘Open Graph’ concept during his keynote speech at the annual F8 developer conference in San Francisco.