Reckitt Benckiser Breaks Record With $40 Million Video Buy


NEW YORK (AdAge.com) — Reckitt Benckiser is pouring nearly $40 million into web video in 2010, thought to be the biggest single buy for the medium.

Coke Continues to Twist the Mind of Youth

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Haven’t we all had enough of these stupid commercials that promise you the world if only you drink a Coke?
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ADC Showcases, Effie’s Announce, Bono Pimps FIFA

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The Art Directors Club has launched YouTube Show Tell, a “showcase for the best ad/marketing content on YouTube.” The ADC will pick the content and a rotating panel of reviewers made up of top creatives and designers will lend commentary.
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Switzerland Really, Really, REALLY Wants You to Visit

div class=”imageleft”a href=”http://www.adrants.com/images/swiss_the_rock.jpg”img alt=”swiss_the_rock.jpg” src=”http://www.adrants.com/images/swiss_the_rock-thumb.jpg” width=”150″ height=”64″ //a/div

Switzerland’s too classy to ask the rest of the world, “Where the bloody hell are you?” so it has gone about encouraging tourism with a more subdued approach.
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a href=”http://feedads.g.doubleclick.net/~a/QOVtRqdadzOHV0sAy9iV-D0gM2g/1/da”img src=”http://feedads.g.doubleclick.net/~a/QOVtRqdadzOHV0sAy9iV-D0gM2g/1/di” border=”0″ ismap=”true”/img/a/p

ad:tech Was Big and so Were the Parties

div class=”imageleft”a href=”http://www.adrants.com/images/mix_mingle_step.JPG”img alt=”mix_mingle_step.JPG” src=”http://www.adrants.com/images/mix_mingle_step-thumb.JPG” width=”150″ height=”127″ //a/div

On Tuesday night at ad:tech San Francisco there were more parties than the average human could possibly attend
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a href=”http://feedads.g.doubleclick.net/~a/ISeMPQLmUTezdWF6ZMyG-IcfAWw/1/da”img src=”http://feedads.g.doubleclick.net/~a/ISeMPQLmUTezdWF6ZMyG-IcfAWw/1/di” border=”0″ ismap=”true”/img/a/p

ad:tech Exhibit Hall Never Ceases to Amaze

div class=”imageleft”a href=”http://www.adrants.com/images/lead_beaver.JPG”img alt=”lead_beaver.JPG” src=”http://www.adrants.com/images/lead_beaver-thumb.JPG” width=”150″ height=”143″ //a/div

Every ad:tech comes with a varying degree of exhibit hall antics.
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WPP highlights investment in digital for future growth

LONDON – Leaders from WPP Group, parent to Grey, Ogilvy & Mather and MediaCom, explained to City analysts today how it has invested in technology and digital innovations to help drive future growth.

The Raven

Découverte de ce court métrage futuriste The Raven, se déroulant dans la ville de Los Angeles. Un film dirigé par le réalisateur Ricardo de Montreuil, avec peu de budget et une caméra RED en 1920×1080. L’histoire est simple : un homme doté de pouvoirs doit faire face aux robots.



raven1

Previously on Fubiz

Telegraph owners cement position as media’s richest

LONDON – Sir David and Sir Frederick Barclay, the owners of the Daily Telegraph, have leapt 18 places to number 22 in the Sunday Times Rich List for 2010, cementing their place as the countries wealthiest media players.

Smartphone domino effect Vodafone viral video

Amazing viral video campaign by Vodafone with a Domino effect…

Advertiser: Vodafone

Ultimate Fightography – ‘The Fight Club’ from Dexter Quinto Makes Me Want to Hit the Gym (GALLERY)

(TrendHunter.com) Dexter Quinto’s ‘The Fight Club’ is bringing out the animal in me. I want to hit the gym for three hours and get in a fight afterward. Watch out, 24 Hour Fitness patrons!

‘The Fight Club’ by Dexter Quinto…

Gatorade Tries to Evolve Beyond Last Round of Work


Tonight, Gatorade will introduce its G Series product line to consumers with a 60-second spot, "Gatorade Has Evolved," from TBWA/Chiat/Day, Los Angeles. Then, the brand team will collectively hold its breath and hope for the best — or at least something better than the head-scratching and sales slides that came after the "What Is G?" introduction.

Five years after video No. 1, five ways YouTube has impacted media

LONDON – Five years ago today, a 19-second video posted online by Jawed Karim paved the way for a new video viewing landscape.

Bamako Encounters, the Biennial of African Photography

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The theme of this edition of the biennale is borders, an issue at heart of many tensions and conversations in Africa.. Some of the photographers embraced the theme very literally, others adopted a more metaphorical approach continue

Andrew Miller named interim chief exec at GMG

LONDON – Guardian Media Group has announced chief executive Carolyn McCall will step down from her role at the end of June, when her duties will be assumed by chief financial officer Andrew Miller.

Viral View: Is cricket showing us the future of broadcasting?

This weekend, the Indian Premier League (IPL) comes to an end. The third edition of the competition has continued to establish the league as one of the sport’s flagship events and to build on previous commercial success.

Foursquare network set to reach one million users

LONDON – Foursquare, the mobile social network, is set to hit the one million-user mark in half the time it took Twitter to reach the milestone.

Paper Round (23 April) – a look at the day’s newspapers

LONDON – The national press is divided over last night’s leaders’ debate between David Cameron, Nick Clegg and Gordon Brown, with most backing their political default positions.

Avatar takes over Absolute Radio to celebrate DVD and Blu-ray release

LONDON – James Cameron’s Avatar is going to take over Absolute Radio on Monday (26 April) to promote the release of the 3D blockbuster on Blu-ray and DVD.

Rinogutt: Bell, Jet engine, Ship propeller

“Rinogutt. Breathe Deeply Again.”

Advertising Agency: Saatchi&Saatchi, Milan, italy
Creative Directors: Agostino Toscana, Alessandro Orlandi, Sandro Esposti
Deputy Creative Directors: Luca Pannese, Luca Lorenzini
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Photographer: Riccardo Bagnoli
Postproduction: Artout