Foreign Firms Buying Their Way Into U.S. Via MA

NEW YORK (AdAge.com) — Money is flowing into the U.S. agency landscape again, but one group of traditional funders has been largely absent from recent deals: the Big Four holding companies. Instead, adland's M&A chatter has been dominated by names like Dentsu, Cheil, LBi and even Hearst. The shift is driven by foreign buyers' need to break into the U.S. and the media sector's desire to break into new businesses — and their willingness to pay top dollar to do it.

Stressed-Out, Skeptical Clients Need Trusting Agency Relationships


Why stressed-out and skeptical clients need trusting advertising agency relationships in today's changing landscape.

Google to Eliminate Agency Search Fees

NEW YORK (AdAge.com) — Google will announce Monday it is eliminating the fees it has long charged agencies to tap into its search ad auction system, removing an annoyance and potentially encouraging a new round of innovation among smaller search advertisers.

WWF | Space Monkey

Antes de arriscar o pescoço de seus astronautas no espaço, a NASA enviou todo tipo de animal para enfrentar o desconhecido. A maior parte deles não voltou viva para contar a história, incluindo a famosa Laika, que se tornou um singelo e bonito filme da Microsoft para o Zune.

Já a Leo Burnett conta agora de um macaco que foi ao espaço, em uma criação para a WWF com “Song for the Divine Mother of the Universe” de Ben Lee como trilha sonora.

Brainstorm #9Post originalmente publicado no Brainstorm #9
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Orkin Pest Control: Living room, Kitchen, Bathroom

“Pests have nowhere to hide. Orkin.”

Advertising Agency: Rethink Communication, Vancouver, Canada
Creative Directors: Ian Grais, Chris Staples
Art Director: Natee Likitsuwankool
Copywriter: Simon Bruyn
Agency producer: Jim Leith
Account manager: Jennifer Newsted
Studio Artist: Justin Renvoize
Photographer: Paul Lang, The Orange Apple Creative Imagery
Retouching/Illustration: The Orange Apple Creative Imagery


Not so fresh as it looks / Une idée déjà pondue ailleurs



THE ORIGINAL?
Migros Supermarket TV Commercial – 04/2009
Source : Cannes Archive Online
Agency : Jung Von Matt Limmat (Switzerland)
LESS ORIGINAL :
Hawa Chicken Restaurants – 2010
Agency : Publimatt (Lebanon)
Une copie tellement énorme qu’on n’en crois pas nos oeufs! Histoire identique, plans identiques, musique identique! Difficile après ça de plaider la coïncidence… bref espérons pour la chaîne Hawa Chicken que leurs produits sont plus frais que leur pubs.
> Un exemple diffusé dans le Live Média Pub (sur NRJ Paris) et commenté par George Mohammed-Chérif : Cliquez-ici pour voir

Because you never know what you’re shaking hands with !

Click Images To Enlarge
Advertising Agency: TD&A DDB, Dubai
Executive Creative Director: Adham Obeid
Creative Director: Shehzad Yunus
Copywriter: Josephine Younes
Account Supervisor: Hala Seif
Art Director: Josephine Younes
Via [Dubai Lynx]

Autan: Since 1958

“Autan. Mosquito Repellent Since 1958.”

Advertising Agency: Shimoni Finkelstein Draftfcb, Tel Aviv, Israel
Executive Creative Director: Kobi Barki
Creative Director: Ori Ganot
Art Director: Ori Ganot
Copywriter: Kobi Barki
Illustrator: Moshik Gulst
Published: December 2009


Energizer Flashlights: Deer, Lightbulb, Lovers

Advertising Agency: ARS DDB, Caracas, Venezuela
Executive Creative Directors: Exequiel Rodríguez, Horacio Maggi
Creative Directors: Eugenio Reyes, Gerardo Pernia
Art Directors: Eugenio Reyes, Leslie Neime
Copywriters: Julián Guarín, Heidi Nobrega, Gustavo Rubel
Photographer: Pedro Primavera
Published: January 2010


Badass Dancer Shoots – Freja Beha Erichsen is a ‘Tough Ballerina’ in Interview Magazine (GALLERY)

(TrendHunter.com) ‘Tough Ballerina’ in Interview Magazine features model Freja Beha Erichsen, who is photographed by Craig McDean in devilishly high ballet slippers and fashions from Ann Demeulemeester, Alexander Wang…

Sketchy Photo Mashups – Ben Heine’s ‘Pencil vs Camera’ Turns Mundane Photos into Lead Masterpieces (GALLERY)

(TrendHunter.com) Ben Heine has convinced me that drawing on a picture doesn’t always ruin it with his ‘Pencil vs Camera’ series. Art and photography literally collide here. Just like McDonald’s, I’m lovin’ it.

‘Pencil…

Fairytale Heroine Pin-Ups – J. Scott Campbell ‘Disney Princess’ Series Gives Disney Divas a Makeover (GALLERY)

(TrendHunter.com) The shots you see above are from the J. Scott Campbell ‘Disney Princess’ series. If Disney’s appeal with kids ever starts to fade, they may want to call on J. Scott Campbell to help them go after a new…

Pay as You Go mobile broadband are prefered to contract

The site http://www.broadband-expert.co.uk/ has released the October sales figures to compare mobile broadband.

Surprisingly it shows that consumers now prefer Pay as You Go mobile broadband to classical contract mobile broadband.

According to the website, 53% of mobile broadband[…]

Tata Vislevskaya

Une série de clichés époustouflants de la photographe russe Tata Vislevskaya. Elle a traversé divers pays (Islande, Japon, Suisse,…) afin de pouvoir capter des paysages uniques. Un rendu de grande qualité dans cette galerie de visuels à découvrir dans la suite de l’article.



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Previously on Fubiz

Stilted Modern Homesteads – The House 6 by Marcio Kogan Hangs High in the World of Architecture (GALLERY)

(TrendHunter.com) What we have contained within the House 6 by Marcio Kogan is an elegant mix of retro style and modernism. Though it does sound like a paradox, the home fuses aesthetics from both the past and contemporary…

Anti Gordon Brown election advertising campaign posters

David Cameron from the Conservative Party has released a violent outdoor advertising campaign against Gordon Brown’ reelection from the Labour Party.

Have a look on this 3 posters from the Tories anti Gordon Brown.

anti-gordon-brown-ad-campaign

I released 80,000 criminals early

Let me do it again.

anti-gordon-brown-poster.jpg

[…]

Hello Process! (El proceso como paradigma – Process Becomes Paradigm)

82k

Hello Process, by Marloes de Valk and Aymeric Mansoux, is part of Laboral’s new exhibition, “El proceso como paradigma – Process Becomes Paradigm.” The show reflects the shift in contemporary art and culture from finished, stable objects to processes. Flourishing beyond the limits imposed by the market, this art is in continuous flux and execution, that has a life of its own, that grows, changes and decays continue

Alfa Romeo Pininfarina

Voici ce nouveau roadster splendide conçu pour Alfa Romeo, repris sur le concept Pininfarina Duettottanto qui a pu être vu au salon de Genève au mois de mars dernier. Un modèle unique dévoilé dans le cadre du centenaire de la marque. Plus d’images dans la suite dans l’article.



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Previously on Fubiz

Extreme Plastic Surgery Shoots – ‘A New Kind of Beauty’ by Mr. Toledano Features Enhanced Individual (GALLERY)

(TrendHunter.com) ‘A New Kind of Beauty’ by Mr. Toledano is a portrait series that shows how the individuals who pay for such startling transformations are actually no different from the rest of us.

Forcing us to rethink…

Rockin’ Backstage Portraits – Fab Five Rocks Out with Behind-the-Scenes Snaps in ‘Backstage 3’ (GALLERY)

(TrendHunter.com) Although I’m not much of a concert-goer, I have always secretly wondered about the antics that take place behind the scenes; although Fab Five offers a more stylized backstage pass, I think my curiosity…