LONDON – Sport Media Group, the publisher of the Daily Sport and Sunday Sport, has reported a pre-tax loss of £29.2 million for the 17 months to the end of December last year.
LONDON – Honda is launching an extended and enhanced version of its award-winning ‘Impossible Dream’ ad across Europe from tonight (26 April).
LONDON – The Manchester United Supporters Trust (MUST) has ramped up its strategy to oust current owners, the Glazers, by seeking support from the football club’s official commercial partners.
LONDON – Burberry, the British luxury fashion brand, has appointed Universal McCann to handle its global media planning and buying business.
Un travail de l’agence Leo Burnett pour l’organisation WWF (World Wildlife Fund), avec ce court-métrage intitulé “Space Monkey”. Un film porteur d’un message sur notre planète. Le tout sur la bande son de Ben Lee – Song for the Divine Mother of the Universe.
Advertising Agency: DLKW, London, United Kingdom
Creative Director:s Rj Warren, Paul Hancock
Art Director: Dylan Hewitt
Copywriter: John Comber
Illustrators: Ryca, Jimi Crayon, Teck 1, Alfa
Photographer: Angus Fraser
L’agence d’architecture danoise Bayarch a présenté ce projet étonnant : le transformation du signe “Hollywood” en hôtel de plus de 300 chambres, afin de garder le symbole intact tout en se servant de cet espace unique. Plus de visuels du concept dans la suite de l’article.
(TrendHunter.com) These Solif concept motorcycles are nothing like the bikes Peter Fonda and Dennis Hopper rode in ‘Easy Rider.’ They aren’t even like anything I’ve ever seen on ‘West Coast Choppers.’
As more Solif concept…
Une série de beaux clichés en noir & blanc de l’artiste norvégien Ole Brodersen. Ce dernier a décidé de parcourir le monde pour le photographier à l’aide d’un appareil Leica M6. Un rendu intime et de qualité avec un grain spécial dans ces visuels à découvrir dans la suite de l’article.
A few decades from now, scaling Mount Everest will no longer be a challenge.
Help prevent global warming. Save Earth
Advertising Agency: Pupa communication, Kolkata, India
Art Director: Anirban
Copywriter: Ranadeep
NEW YORK (AdAge.com) — Could the day soon arrive when a marketer will consider NBC Universal, Meredith Corp. or Conde Nast alongside BBDO, Wieden & Kennedy or JWT when it comes to choosing someone to craft the right commercial?
Of course there's always room for improvement, but when it comes to our digital capabilities, give agencies a little more credit. We're long out of beta.
NEW YORK (AdAge.com) — After years of trying to convince the mainstream world of the size and importance of the Hispanic market, Hispanic agencies are finding that one group has started to listen: general-market shops. Pressured by cost-cutting clients, general-market agencies are taking on Hispanic shops for a bigger share of the fast-growing Latino market.
CHICAGO (AdAge.com) — What's it take to get cut-throat agency competitors to play nice? A $2 billion global budget doesn't hurt. It's at least one reason McDonald's can get its agencies to collaborate on strategy and major messaging before releasing them to develop their own spins.
CHICAGO (AdAge.com) — First the good news: The agency business is starting to see at least tepid growth. Now the bad news: Revenue for U.S. marketing-communications agencies tumbled 7.5% to $28.4 billion in 2009, according to the Ad Age Agency Report.
NEW YORK (AdAge.com) — It's only fitting that for Ad Age's Agency Issue, Creativity helped highlight the agency creatives on their way up, working at shops around the globe on the some of the most recognized campaigns today, from the Nike Free Run Plus video to Volkswagen's musical subway staircase.
When it comes to the ad industry, the basics of supply and demand seem to be permanently suspended. There are too many agencies chasing too few dollars.
NEW YORK (AdAge.com) — As an experiment, we asked a database-marketing company to come up with a demographic and psychographic profile of me based on publicly available information. Was it ever spot-on.
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