LONDON – As tobacco companies prepare a legal challenge to government plans to require retailers to move cigarettes under the counter, few people believe such a move will stop young people smoking, according to the latest BR Video.
LONDON – The Nielsen Company has appointed former AOL Europe director of insights and sales strategy, Andrew Bradford, to the role of vice-president of client consulting, media, for its European online division.
(TrendHunter.com) Lately, it isn’t hard to stumble across a collection that looks like it was designed just for Lady Gaga and the Ara Jo SS10 Collection is a perfect example of having been bitten by the Gaga bug. Ara Jo…
LONDON – The Labour Party has received a last-minute online boost as a “barnstorming” speech by Gordon Brown on Monday became the most-watched video on YouTube in the UK.
Une mise en scène (diorama) d’une grand qualité, par l’artiste colombien Nadir Figueroa Mena. A travers son travail, il cherche à réfléchir sur la place de l’homme face à son environnement quotidien, dans des compositions recherchées. Plus de visuels dans la suite.
(TrendHunter.com) ‘Every Body is a Hot Body’ in Glamour magazine. The uplifting and inclusive message is what the magazine’s June 2010 cover, featuring models Alessandra Ambrosio, Crystal Renn and Brooklyn Decker all about.…
LONDON – Public service broadcaster Channel 4 has called in management consultants Boston Consulting Group to review its 175-strong sales operation.
“It’s not easy to realize when a pedophile gets into a child’s life.”
Advertising Agency: McCann Erickson, Brazil
Creative Directors: Alexandre Okada, Tales Bahu
Art Director: Manu Mazzaro
Copywriter: Leandro Lourenção
Illustrator: Pedro de Kastro
Published: February 2010
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| THE ORIGINAL? Canac “Hardware Made Easy” – 01/2010 Agency : LG2 Montreal, Québec (Canada) |
LESS ORIGINAL : Tramontina “Build it easily” – 03/2010 Source : Adsoftheworld Agency : DCS Porto Alegre (Brazil) |
| Pour l’originalité c’est cuit-cuit! C’est ce que l’on appelle du “couper-coller” (Pomme X, Pomme V). Bref une idée qui, tel un oiseau, a migré vers un climat plus clément… |
LONDON – Music magazine NME is taking on MySpace by launching a social media platform that will allow bands and individuals to create profiles to showcase their music.
LONDON – Airline brand bmi is to expand its presence on social media platforms, as the parent company Lufthansa looks to overhaul its marketing strategy.
Advertising Agency: La petite boîte d’Euro RSCG, Belgium
Creative Directors: Stephane Daniel, Hugo Battistel
Art Director: Hugo Battistel
Copywriter: Stephane Daniel
Illustrator: Cedric Vermeirre, The Living room
Retouching: Yelle Vandenbruaene, The Living Room
Published: January 2010
LONDON – I-level, the digital media agency led by co-founder Andrew Walmsley and group chief executive Stephen Rust, has fallen into administration today.
Directed by Pep Bosch, the spot tells a story about family, jealousy and revenge.
As they say, revenge is a dish best served cold… and with ham, we could add.
Title: Tmoty
Agency: Mccann Erickson Madrid
Client: Campofrío
Client Contacts: Jaime Lobera, Juana Manso & Silvia Álvarez
Executive Creative Director: Leandro Raposo
Creative Directors: Mónica Moro, Pablo Colonnese & Pablo Stricker
Creative Team: Leandro Raposo, Raquel Martínez & Mónica Moro
Executive: Jesús Vázquez
Media Agency: Zenithmedia
Director de producción audiovisual: Luis Felipe Moreno
Director de servicios al cliente: Jesús Martínez Soria
Account manager: Nuria Rosselló
Production Company: Agosto
Director: Pep Bosh
Producer: Julia Carrasco
Postproduction Supervisor: Daniela Borges
Postproduction: El Ranchito
Sound: Infinia
LONDON – Alliance Boots has replaced Marks & Spencer at the top of an annual ranking of UK companies by the strength of their corporate reputation.
LONDON – Wieden & Kennedy has created a global TV campaign for Nokia’s Ovi Maps satellite navigation software.
LONDON – Associated Newspapers has appointed Waitrose marketer Kate Scally as its head of strategic insight in the publisher’s marketing services division.
LONDON – This Water has dropped Hurrell Moseley Dawson & Grimmer (HMDG) ahead of the brand’s first TV ad, which is part of its biggest above-the-line campaign since its launch in 2007.
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