Sky and Experian form database marketing joint venture
Posted in: UncategorizedLONDON – Experian is to hive off its hosted database services business into a joint venture that will be controlled by its longstanding client Sky.
LONDON – Experian is to hive off its hosted database services business into a joint venture that will be controlled by its longstanding client Sky.
LONDON – The rules which govern how ITV sells its airtime, Contract Rights Renewal, are still needed to prevent the broadcaster from exploiting its position, according to a Competition Commission ruling today (12 May).
LONDON – The rules which govern how broadcaster ITV sells its airtime, Contract Rights Renewal, are still needed to prevent ITV from exploiting its position to the detriment of advertisers, according to a Competition Commission ruling today (12 May).
LONDON – Eurostar has signed up as the latest sponsor of the London Olympics in 2012, becoming the official international rail services provider.
LONDON – The best outdoor ads use context and efficiency of messaging to persuade and nudge consumers into action, according to Rory Sutherland, president of the IPA and vice chairman of Ogilvy Group UK.
De surprenantes créations imaginées avec des éléments naturels et comestibles, par le photographe Fulvio Bonavia pour son dernier livre “A Matter of Taste”. Entre la gastronomie et le milieu de la haute couture, voici une sélection d’images à découvrir dans la suite.
LONDON – There are encouraging signs this week for Molson Coors’ bid to convert women to beer with its clear lager in a bottle concept, judging by the latest BR Video.
LONDON – Centaur Media, the publisher of trade titles including Money Marketing and Logisitics Manager, has reported a 5% rise in advertising revenues in the four months to the end of April.
The UK’s second largest broadband provider TalkTalk has renewed its sponsorship of ITV1 flagship property X Factor, committing to a further three-year deal understood to be worth £20m.
LONDON – A Sony Computer Entertainment TV ad, which attracted 38 complaints about violence, has escaped without action from the advertising watchdog.
LONDON – Rival airlines have launched ad campaigns attacking British Airways (BA), urging travellers not to book with the carrier while the threat of strikes loom.
Un excellent travail, très professionnel, par le duo de photographes français Nick & Chloé (composé de Nick West et de Chloé Claveri). Des shootings et des collaborations avec des marques tels que Levi’s ou Kenzo. De nombreux exemples dans la suite de l’article.
Advertising Agency: DDB, Sydney, Australia
Executive Creative Director: Matt Eastwood
Creative Director: Mark Harricks
Creative Team: Paul Sharp, Mike Burdick
Production Company: Revolver Film
Director: Glue Society
Executive Producer: Michael Ritchie
Producer: Ian Iveson
Post production: Fin Design
Agency Producer: Claire Seffrin
Editor: Bernard Garry, The Editors
Senior Account Director: Scott Thomson & Patrice Bougouin
Country:
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THE ORIGINAL? Viking Lawn Mowers “Nothing cut the grass better” – 2009 Source : Cannes Archive Online, Agency : Publicis Conseil Paris (France) |
LESS ORIGINAL : Milk producers of Luxembourg – 2010 Source : Adada.lu Agency : Binsfeld (Luxembourg) |
Ah la vache! Même modèle de tondeuse et même (modèle?) de ruminant… ça fait beaucoup de coïncidences. Au final ça donne deux annonces drôlement “tond” sur “tond”! |
Advertising Agency: Leo Burnett, Egypt
Executive Creative Director: Mohamed Hamdalla
Creative Director: Hesham Ellabban
Copywriter: Mohamed Kamal
Agency Producer: Shereen Mostafa
Account Supervisor: Mona El Gabaly
Production Company: LIGHTHOUSE FILM Cairo, EGYPT
Director: Fabrizio Notari
Sound Design/Arrangement: Hosny Ali
Art Director: Ahmed Hussein, Mohamed Abbas
Lighting: Cesare Danese
Post Production: MPC
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