Sky and Experian form database marketing joint venture

LONDON – Experian is to hive off its hosted database services business into a joint venture that will be controlled by its longstanding client Sky.

Competition Commission rules CRR should remain

LONDON – The rules which govern how ITV sells its airtime, Contract Rights Renewal, are still needed to prevent the broadcaster from exploiting its position, according to a Competition Commission ruling today (12 May).

Competition Commission rules CRR should remain, to ITV’s dismay

LONDON – The rules which govern how broadcaster ITV sells its airtime, Contract Rights Renewal, are still needed to prevent ITV from exploiting its position to the detriment of advertisers, according to a Competition Commission ruling today (12 May).

Eurostar signs up to London 2012 Olympics

LONDON – Eurostar has signed up as the latest sponsor of the London Olympics in 2012, becoming the official international rail services provider.

Creatives give views on outdoor advertising

LONDON – The best outdoor ads use context and efficiency of messaging to persuade and nudge consumers into action, according to Rory Sutherland, president of the IPA and vice chairman of Ogilvy Group UK.

Adidas – Fast vs. Fast

A Matter of Taste

De surprenantes créations imaginées avec des éléments naturels et comestibles, par le photographe Fulvio Bonavia pour son dernier livre “A Matter of Taste”. Entre la gastronomie et le milieu de la haute couture, voici une sélection d’images à découvrir dans la suite.



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Previously on Fubiz

BR Video: Can women be won over to beer?

LONDON – There are encouraging signs this week for Molson Coors’ bid to convert women to beer with its clear lager in a bottle concept, judging by the latest BR Video.

Signs of recovery for embattled Centaur

LONDON – Centaur Media, the publisher of trade titles including Money Marketing and Logisitics Manager, has reported a 5% rise in advertising revenues in the four months to the end of April.

Talk Talk in £20m X Factor sponsorship

The UK’s second largest broadband provider TalkTalk has renewed its sponsorship of ITV1 flagship property X Factor, committing to a further three-year deal understood to be worth £20m.

Sony game ad cleared despite 38 complaints

LONDON – A Sony Computer Entertainment TV ad, which attracted 38 complaints about violence, has escaped without action from the advertising watchdog.

Rivals target strike-threatened BA in new ad campaigns

LONDON – Rival airlines have launched ad campaigns attacking British Airways (BA), urging travellers not to book with the carrier while the threat of strikes loom.

Training camp for entrepreneurs viral video

New viral video campaign for the European SME Week to learn how to grow your ideas!

Advertiser: European SME Week

Nick Chloé

Un excellent travail, très professionnel, par le duo de photographes français Nick & Chloé (composé de Nick West et de Chloé Claveri). Des shootings et des collaborations avec des marques tels que Levi’s ou Kenzo. De nombreux exemples dans la suite de l’article.



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Previously on Fubiz

Guys walking on water like Jesus viral video

A viral video starring a new sport: walking on water!

This is happening on a lake in the middle of the mountains.

Fake or not 😉 ?

Advertiser: Liquid Mountaineering

Online Piracy is killing your favourite artist.

Advertising Agency: Publicis India
National Creative Director: Emmanuel Upputuru
Creative Directors: Vivek Nayyar, Vinay Kumari
Art Director: Siddesh Telang
Copywriter: Tejas Ravindranath
Additional credits: Madhukar Bonkar, Danica D’souza (Doll Artists)

Full-Service Virtual Makeovers – Topshop Makeup is Test-Worthy and Convenient (GALLERY)

(TrendHunter.com) Topshop Makeup has made a recent debut already with plenty of fans and lots of popularity. One of the reasons for this successful line is their virtual makeup program which allows you to upload photos…

Volkswagen Polo: Followers

Advertising Agency: DDB, Sydney, Australia
Executive Creative Director: Matt Eastwood
Creative Director: Mark Harricks
Creative Team: Paul Sharp, Mike Burdick
Production Company: Revolver Film
Director: Glue Society
Executive Producer: Michael Ritchie
Producer: Ian Iveson
Post production: Fin Design
Agency Producer: Claire Seffrin
Editor: Bernard Garry, The Editors
Senior Account Director: Scott Thomson & Patrice Bougouin
Country:


Mowing cows / Vachement ressemblant?

tondeuse2009 tondeuse05_2010binsfeldLUX
THE ORIGINAL?
Viking Lawn Mowers “Nothing cut the grass better”  – 2009
Source : Cannes Archive Online,
Agency : Publicis Conseil Paris (France)
LESS ORIGINAL :
Milk producers of Luxembourg – 2010
Source : Adada.lu
Agency : Binsfeld (Luxembourg)
Ah la vache! Même modèle de tondeuse et même (modèle?) de ruminant… ça fait beaucoup de coïncidences. Au final ça donne deux annonces drôlement “tond” sur “tond”!

TVC: Beyond words

Advertising Agency: Leo Burnett, Egypt
Executive Creative Director: Mohamed Hamdalla
Creative Director: Hesham Ellabban
Copywriter: Mohamed Kamal
Agency Producer: Shereen Mostafa
Account Supervisor: Mona El Gabaly
Production Company: LIGHTHOUSE FILM Cairo, EGYPT
Director: Fabrizio Notari
Sound Design/Arrangement: Hosny Ali
Art Director: Ahmed Hussein, Mohamed Abbas
Lighting: Cesare Danese
Post Production: MPC
Via [DubaiLynx]