Chevrolet's startlingly abrupt agency change from Publicis to Goodby Silverstein & Partners seems harsh to this advertising veteran, even by adland standards.
NEW YORK (AdAge.com) — Even Bret Michaels might not be able to keep "Celebrity Apprentice" from getting lost in the hype over "Lost."
Muito se discute sobre o que realmente é uma nova mídia e quais seus potenciais no universo do marketing e da publicidade.
Os games, por exemplo, sustentam ações e promoções de marcas das mais distintas categorias, há muitos anos.
Inclusive fiz um post comentando sobre os advergames mais antigos do mundo. E teve cada surpresa.
Mas isso não quer dizer que a plataforma tenha sido desgastada. Pelo contrário. O avanço das tecnologias e da tamanha realidade provida pelos novos games, trouxeram outras possibilidades de entreter o público-alvo.
Direcionada a um público de adolescentes do público feminino, a varejista internacional Claire’s, presente em vários países do mundo (ainda não chegou no Brasil), fechou recentemente uma parceria com a Electronic Arts (EA) e lançaram juntas uma nova série de videogame para Nintendo DS e Wii: “Charm Girls Club, My Fashion Mall“.
A parceria concedeu a Claire’s intervenções no game com lojas próprias onde as usuárias podem comprar virtualmente suas jóias e acessórios de baixo custo.
Com uma parceria como esta, ambas as marcas (EA e Claire’s) saem ganhando.
Em primeiro lugar, a parceria ajuda a aumentar a percepção da EA entre as meninas. E no caso da Claire’s, há um reforço na sua imagem de marca jovem, divertida e inovadora. Então, ponto para as duas!
Our problem: We're bigger than you think, and we don't think of ourselves as small. How many of you fit this description?
NEW YORK (AdAge.com) — TV Guide magazine has struck a deal with the TV Guide Network and TVGuide.com, properties that have operated under separate ownership since Macrovision sold the TV Guide brand in two pieces.
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No stranger to racy ads, Southwest has dubbed a new PETA ad “too sexy” for its in-flight magazine
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(TrendHunter.com) I’ve never seen anything as cool in the auto department as Ramesh Gound’s revolutionary motorcycle/car concept. Imagine this: a sleek, curvy moped/motorcycle design that turns into a sick sportscar. Come…
LONDON – Mars will air its 2010 version of John Barnes’ 1990 footballing rap on Monday (24 May) as it looks to tap into consumer excitement about the forthcoming World Cup.
(TrendHunter.com) Tattoo artist Thomas Hooper has no problem going to the dark side with body tattoos. The talented inkmaster reaches out to areas that most artists dare not tread.
The staying power of dark ink may be…
LONDON – The collapse of I-Level indicates that the market is shifting away from specialist one-stop shops and is good news for traditional media agencies, was among the more contentious issues raised at Haymarket Brand Media’s inaugural Big Media Debate today.
A simple ambient media idea to animated a billboard without artwork…
Advertiser: Licht für die Welt
Agency: PKP BBDO
LONDON – The Guardian will not ask readers to register for online access in order to make its behavioural ad targeting more precise, delegates at a marketing conference heard yesterday.
Simples. E por isso mesmo genial. Sabendo que o McDonald’s é um lugar onde toda a criança brinca e se diverte, por que não trazer de volta essa sensação para nós, marmanjos?
A DDB de Sydney não só pensou nisso como colocou em prática. Eu achei bacana. E se estivesse por lá com certeza ia pagar um micão e brincar também.
Post originalmente publicado no Brainstorm #9
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Para comemorar 30 anos do célebre personagem dos games, o Google colocou uma versão jogável em seu logo e promete acabar com a produtividade do dia.
Post originalmente publicado no Brainstorm #9
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NEW YORK (AdAge.com) — CVS has named Arnold its lead creative shop after a pitch that came down to a two-way shootout between the Havas-owned agency and WPP's Y&R, according to executives with knowledge of the review. The incumbent was another Boston-based agency, Interpublic Group of Cos.' Hill Holliday.
LONDON – Most in-house PR professionals (80%) are failing to integrate digital and social media into their communications strategies, according to research.
LONDON – Digital marketing agency I Spy has created an iPhone app for commercial property firm FlexiOffices that takes a consumer approach to finding available office space.
LONDON – Nike has unveiled its epic three-minute new World Cup TV ad featuring stars such as Wayne Rooney, Cristiano Ronaldo, Ronaldinho, Fabio Cannavaro and Didier Drogba.
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