(TrendHunter.com) Go big or go home is the motto for most designers when it comes to this Fall’s skirts.
Designers like DG and Oscar de la Renta are opting for a more full bodied look for mini skirts.
Much of Fall…
This is article via mashable – got me thinking about a recent project we had conducted at the agency which involved assessing media properties based not only standard media metrics; audience and reach, but considering the extent to which audiences were engaged beyond the box in related channels (Website, Twitter, Video clips in YouTube etc). […]
Luís Fabiano, atacante do Sevilla, rala para conquistar a camisa 9 da seleção brasileira no novo vídeo da Nike. Como uma história da carochinha, baseada na fábula “A Cigarra e a Formiga”, a trajetória do “Fabuloso” é contada de maneira bem didática.
No fim das contas, substitui a moral “Os que não pensam no dia de amanhã, pagam sempre um alto preço por sua imprevidência.”, por um edificante Rala que Rola.
A criação é da F/Nazca, com produção da BigBonsai.
Você sabia que se for apagado um quadradinho de pixel da tela de seu computador dá pra economizar bastante energia? Pois é, eu também não sabia até receber uma dica, pelo Gtalk, do meu amigo João Lopes – que trabalha na Almap BBDO. A dica se refere a mais nova campanha online que a agência criou para o Greenpeace. O site sugere que você instale um quadradinho de pixel (preto) em seu PC ou Mac.
Na verdade, o propósito é mostrar que com cada pixel preto instalado, são alguns watts economizados. E se um monte de gente fizer o mesmo, dá até pra comparar com a economia do gasto de energia de uma televisão ou geladeira ligada um dia inteiro.
É mais uma lúdica e interativa brincadeira criada para envolver novamente as pessoas em torno das causas e apelos do Greenpeace. Mereceu um post!
Tks, João 
:: Greenpeace | BlackPixel
If there's one thing the iPhone has done, it's fuel the creativity around mobile advertising. The most recent example comes from Comedy Central for EA's new Sims game.
SAN FRANCISCO (AdAge.com) — Spend on marketing, capital investment and innovation or risk losing your business within the next five years. That tough talk came from Del Monte Foods Co. Senior VP-CMO Bill Pearce at the Argyle Executive Forum's CMO Leadership Forum, where his keynote offered bold advice for navigating the titanic shifts that have resulted from the worst economic crisis since the Depression. In an environment where the name of the game is to manage risks, he challenged marketers to take them and offered eight tips for marketing in the downturn.
Sally Ride, Jim Lovell and Buzz Aldrin bring stargazer’s wonder to this piece by Louis Vuitton.
Recém lançado no Japão, o site Axe Research Lab é um mosaico que reúne todas as entrevistas em vídeo feitas com mais de 100 meninas – que comentam sobre todos os produtos da linha Axe Effect. O fato é que a Axe não quer apenas ouvir a opinião de seus consumidores, mas quer também compartilhar as experiências deles.
Não é a mais inovadora das execuções, porém reforça o posicionamento “cool” da marca.
:: Axe Research Lab
We're in for a long couple weeks of negotiating, as buyers and sellers work their way through the TV upfront season, and the rest of the media sellers wait to see what budgets will be for the year. Before things get too heated, kick back and watch a video laying out how typical negotiating language would play out if used for everyday transactions.
Retour sur cette campagne très réussie pour la marque de vêtement Skins, à propos des avantages apportés sur chacun des joueurs. Des visuels originaux pensés par l’agence The Furnace grâce à des magnifiques retouches du studio australien Electric-Art.
(TrendHunter.com) We’ve seen a number of photo sets where photographers and stylists turn models into dolls, but this ‘Dolls’ photo set by PetOrly is one of my favorites. After all, if you’re to be made into a doll, it…
A new Harvard Business Review study reveals that 10% of Twitter users account for more than 90% of Twitter messages sent. That's a more lopsided ratio than even Wikipedia, where 15% of editors account for 90% of all edits or social networks where the top 10% of most active users create 30% of all activity.
Much the way the Vitruvian Man did. There’s something about great film that slips below your skin, gets into the meat of you; and few film makers will argue there isn’t a deeply physical urge that finds satisfaction in producing such work.
LONDON (AdAge.com) — Martin Sorrell could take home $100 million in bonuses over the next five years after WPP shareholders voted in a controversial new compensation package today at the company's annual meeting in Dublin.
Agency websites: the ultimate canvases.
StrawberryFrog Brazil demonstrates the strength of Loctite Super Bonder by suspending the cast of reality TV show Big Brother Brazil 65 feet overhead — with the glue itself.
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