Jun
04
Beer! Babes! Bikinis! Nudity! Yup, It’s Another Beer Site
Posted in: Uncategorized
Just when we thought beer advertisers were cleaning up their act, Australia’s Skinny Blonde gives us a six pack of…skinny blonds to play with.
Jun
04
National Hispanic Group Is Wrong About the Census
Posted in: Uncategorized
A Latino group is urging its members to boycott Census 2010. Boycotting the census has marketing implications: Corporations, federal agencies and ad agencies depend heavily on Census data to determine how to effectively target and reach consumers in this country, including the large and growing number of ethnic consumers.
Jun
04
LOUIS VUITTON: Some journeys change mankind forever
Posted in: Uncategorized
To mark the 40th anniversary of Apollo 11s landing on the moon, Louis Vuitton is taking viewers on a Journey Beyond.
Its a journey unlike any other. Launch July 2, 2009 on www.louisvuittonjourneys.com.
Jun
04
Thomas Cook launches branded holiday reviews site
Posted in: UncategorizedLONDON – Holidays company Thomas Cook has launched a customer ratings and reviews service on its own website after research showed customers were often using third party sites to search for holiday booking advice.
Jun
04
Clearasil | Inovação em sampling diferenciado
Posted in: Uncategorized
Não é tão comum ver ações de sampling diferenciadas e inovadoras no setor farmacêutico.
Querendo quebrar esse estigma, o medicamento de anti-acnes Clearasil, de Portugal, resolveu chamar atenção com o intuito de aumentar as vendas de seu produto entre os jovens (principal target do medicamento). Para isso, eles criaram embalagens de amostragem que vinham com desenhos de rostos na parte de trás das cartelas. Quando a pessoa apertava para retirar o comprimido da cartela, dava se a idéia de que uma espinha estava sendo espremida. A frase: “O fim da acne começa com Clearasil” também estava estampada nas embalagens. De acordo com a empresa, o resultado foi super positivo: nos três primeiros meses a ação aumentou em 45% a prescrição do medicamento.
:: Dica da Paula Rizzo
Jun
04
YouTube woos advertisers with premiere of Luc Besson film
Posted in: UncategorizedLONDON – YouTube is set to premiere a new ad-funded film from Luc Besson, the director of ‘The Fifth Element’, in an attempt to bill itself to advertisers as “more than just dogs on skateboards”.
Jun
04
Ink wins brief to publish PrivatAir
Posted in: UncategorizedLONDON – Ink Publishing has won the brief to publish a magazine for customers of PrivatAir, the private airline.
Jun
04
Nude Fashion – Miley Cyrus Matures at MTV Movie Awards (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Teenage sensation Miley Cyrus went nude at the 2009 MTV Movie Awards in Los Angeles.
No she did not go naked, she wore a Moschino Cheap and Chic nude silk cowl neck halter dress. She finished her mature…
Jun
04
BBC releases online archive charting Orwell’s time at broadcaster
Posted in: UncategorizedLONDON – The BBC is launching an online collection charting George Orwell’s time working at the broadcaster ahead of the 60th anniversary of the publication of his classic dystopian novel ‘Nineteen Eighty-Four’.
Jun
04
Virgin tops airline customer satisfaction poll while BA scores below average
Posted in: UncategorizedLONDON – Virgin Atlantic has been named the UK airline with the best customer satisfaction rating, with British Airways scoring below the national average.
Jun
04
United against Repetition / Ensemble contre les répétitions d’idées
Posted in: Uncategorized| THE ORIGINAL? Save the Wealthy people (sauvons les riches!) – 2004 Euromillions Viral movie / web film Agency : Young & Rubicam (France) |
LESS ORIGINAL : Save the Traders (Sauvons les traders!) – 2009 Volkswagen Polo Promotion web films by Nicolas & Bruno Agency : .V. (France) |
| Deux parodies parmi tant d’autres de “we are the world” de USA for Africa (1986), déjà détourné avec des marionnettes, des enfants et des animaux. Sauf que dans ces deux versions l’éspèce “en danger” est plus où moins la même (les riches vs les traders), bref les sujets, les clins d’oeil, l’humour et les références sont très proches et que les deux ont été faites en France… |
Jun
04
Self Honors Three Women Doing Good
Posted in: Uncategorized
Three women were recognized for their dedication, compassion and drive this week in Self magazine's second-annual Women Doing Good Awards. Each honoree, selected from thousands of nominations by the magazine's readers, received $10,000 for her charity.
Jun
04
Whopper Freakout Wins BK, CP+B a Grand Effie
Posted in: Uncategorized
Last night at the Effies, Crispin Porter + Bogusky was recognized for “Whopper Freakout,” the incendiary stunt work it did for Burger King in ’07.
Jun
04
Bing: nice name but could have been so much more
Posted in: UncategorizedLONDON – Paul Mead, managing director of VCCP Search and Revolution blogger, ‘kicks the tyres’ of Bing to see if it’s worth going back for more.
Jun
04
The most powerful viral videos by ILV #45
Posted in: Uncategorized
New, the I love viral facebook application is available here. The best viral video show on the web. If you want to know what is viral this week, you need to watch every week this top 3 viral videos. All the weekly archives are available here. if you want this show on your blog, just […]
Jun
04
Louis Vuitton | Journey Beyond
Posted in: Uncategorized
Marcando o aniversário de 40 anos da missão da Apollo 11 na Lua, a Louis Vuitton vai estrear um projeto focado em conteúdo chamado “Journey Beyond”. A proposta da marca é mostrar como algumas jornadas podem mudar a humanidade para sempre, trazendo novamente para os holofotes os responsáveis pelo feito. Lembrando que, “Journey” já é a assinatura que marca vem utilizando nas últimas campanhas.
A Apollo 11, a primeira tripulada a pousar na Lua, completará 40 anos da missão exatamente no próximo dia 20 de julho. O vídeo abaixo é um teaser do que vem pela frente, onde a Louis Vuitton anuncia o lançamento do projeto no dia 2 de julho, através do site louisvuittonjourneys.com
A criação é da Ogilvy Paris, com direção de fotografia de ninguém menos que Annie Leibovitz. Pelo trailer, promete.
Post originalmente publicado no Brainstorm #9
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Jun
04
Turn the world sound off
Posted in: Uncategorized
Top creative print campaign for Walkman that puts the outside sound off. Advertiser: Sony Walkman Agency: Saatchi&Saatchi Frankfurt/Bucharest ECD: John Pallant, Roger Kennedy, Burkhart Von Scheven, Thomas Kanosfky CD: Jorg Riommi, Daniela Nedelschi Copywriter: Irina Popp Art Director: Lucian […]
Jun
04
Claire Morgan
Posted in: UncategorizedBasé actuellement à Londres, l’artiste Claire Morgan conçoit d’impressionnantes installations et se préoccupe de la planète. Dans la suite, de nombreux exemples d’une de ses séries et expositions illustrant les rapports nouveaux entre société et nature.
Jun
04
Guardian to close Technology supplement
Posted in: UncategorizedLONDON – The Guardian is considering dropping its Thursday Technology supplement, according to Paidcontent.
Jun
04
The biggest fridge in the world
Posted in: Uncategorized
Great ambient media campaign for a fridge. Advertiser: Sharp Advertising Agency: IMPACT BBDO, Beirut, Lebanon Chief Creative Officer: Dani Richa Creative Director: Associate Creative Director: Nancy Timani Copywriter: Associate Creative Director: Florence Basseux
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