In the “why didn’t I think of that first category,” comes this new ad unit from SocialMedia for JuicyJuice which allows people to tweet from within the banner.
LONDON – Vodafone has launched a Twitter and Google Maps mash-up to promote the end of European roaming charges and allowing customers to tweet where they are going on holiday this year.
Make sure you sniff some glue before watching this Sub Rosa-created video or Diesel’s fragrance, Only the Brave.
LONDON – Vimto has launched a new website as part of a £5 million rebrand aimed at changing perception of the drink amongst teenagers.
LONDON – AdConnection, the independent media agency, has been awarded the £1m media planning and buying business for International Hotel Destination Marketing, the specialist tourism marketing company.
LONDON – Carat Digital has made two new appointments to its media team, hiring Luisa Bright as group associate director and Alistair Sherriffs as search account manager.
LONDON – Nike’s newly-appointed global brand director of sportswear Simon Pestridge and Alex Balfour, head of new media at the London Organising Committe of the Olympic Games, will deliver keynote speeches at the forthcoming Revolution Summer Forum.
I have the proverbial egg on my face. In a somewhat knee-jerk reaction, I applauded Culture Lab for a post called "Marketing to Youth in the Obama Age — Is Urban or Multicultural Still Relevant?" I was excited to see the youth perspective that I have been hearing in focus groups about race for some time. However, John Parikhal, a global leader in media strategy, marketing, research and consumer trends, and Ken Smikle, publisher of Target Market News, checked me — and rightly so.
Une campagne pertinente destinée à la lutte contre les violences conjugales à la maison : un élégant travail autour de la typographie, avec l’évolution des mots de haut en bas, “Date” devenant “Slap”. Des déclinaisons réalisées par l’agence Hoopernagel.
LONDON – Edward Sharp, a partner at Mindshare’s creative arm Invention, has emerged as the latest casualty in the round of redundancies taking place at the WPP media agency.
I have been around the marketing and advertising block a time or two and I’ve seen some changes – some great and some not-so-great. However, with the advent of social media, I have seen a series of trends that I find truly disturbing: over- or underestimating social media’s importance. So, as a public service, here are three trends to avoid.
Scary Trend #1 – Not Giving Social Media Enough Credit.
While I think it’s great that many companies are jumping into the social media fray, there are some who think that social media is “for the kids,” so they underestimate its importance as a communication tool. They hand over the social media reigns to an intern in order to give him/her some “busy work,” rather than realizing the ramifications of a social media strategy that is not carefully planned. If you’re going to incorporate social media into your marketing campaign, do so deliberately. Don’t blow it off or do it halfway.
Scary Trend #2 – Giving Social Media Entirely Too Much Credit.
Some companies (and I’m not naming names!) have decided that since social media is so popular, it should take the place of an integrated communications strategy. They eliminate the rest of their marketing plan and hire a social media guru to do what an entire marketing department has not been able to do, thus setting up said guru for failure. Social media is merely one tool in your arsenal, but it does not take the place of an integrated strategy.
Scary Trend #3 – Too Much To Soon
If you’re at all active in social media, you know this scenario all too well: you start following a company on a social media site because you like the brand. Next thing you know, you’re bombarded with promotional messages, product information, and generic messages, much like getting stuck in the corner at a party, talking to some blowhard who only wants to talk about himself. If you don’t want to engage your customers in a dialog, then skip social media and buy some spots, already.
Sara Barton is a copywriter, social media strategist, and avid blogger who is in search of her next opportunity. Contact her via twitter, LinkedIn, or her blog.
LONDON – Porky Whites, the specialtiy sausage brand sold in Sainsbury’s, Asda, Tesco, Morrisons and Waitrose, is rebranding by launching a new website to cater to the company’s own ‘fanatical followers’.
(TrendHunter.com) There is no doubt in my mind that Samppa von Cyborg is the craziest cyborg; not only does he experiment with hardware, he is also a renowned body modification artist and leader of London-based performance…
LONDON – The UK market research industry saw revenues increased by 6.22% during 2008, to an estimated total of £2.164bn, according to the MRS annual market research survey.
LONDON – Marie Curie Cancer Care has won first prize in search engine Everyclick’s Charity Challenge, and bagged 1,500 Clear Channel outdoor advertising sites.
LONDON – Royal Mail has launched a web-based data service called Clear Prospects that is designed to help SMEs create business growth from their existing customer databases.
LONDON – Five has been granted a licence to launch high-definition TV services via Freeview from 2010, Ofcom announced today.
De très beaux clichés par l’artiste Andy Glass, spécialisé dans les photographies commerciales. De nombreux clients et une très belle production à découvrir dans plusieurs exemples dans la suite.
Advertising Agency: BBDO, New York, USA
Chief Compliance Officers: David Lubars, Bill Bruce
Copywriter: Kara Goodrich
Art Director: James Clunie
LONDON – Peter Bazalgette, former UK chief executive and global chief creative officer of Endemol, has joined a new company, Critical Information Group, with ambitious plans to acquire media companies.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
